Asana Customer Reviews 2025 | SoftwareReviews

Asana

Composite Score

9.1 /10

CX Score

9.4 /10

332 Reviews Write a Review

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What is Asana?

With tasks, projects, conversations and dashboards, Asana enables teams to move work from start to finish.

Company Details

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Awards & Recognition

Asana won the following awards in the Product Management category

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2025 Emotional Footprint Champion

Latest Award, 2025

Service Experience
Product Impact
Contract Negotiation

Latest Award, 2025

2024 Data Quadrant Champion

2024

11 Top Rated Capabilities

8 Top Rated Features

2024

2024 Emotional Footprint Champion

2024

Strategy and Innovation
Service Experience
Product Impact
Contract Negotiation
Conflict Resolution

2024

2023 Data Quadrant Champion

2023

8 Top Rated Capabilities

6 Top Rated Features

2023

2023 Emotional Footprint Champion

2023

Strategy and Innovation
Service Experience
Product Impact
Contract Negotiation
Conflict Resolution

2023

2022 Data Quadrant Champion

2022

9 Top Rated Capabilities

10 Top Rated Features

2022

2022 Emotional Footprint Champion

2022

Strategy and Innovation
Service Experience
Product Impact
Contract Negotiation
Conflict Resolution

2022

2021 Data Quadrant Champion

2021

Asana Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Asana.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

91 Likeliness to Recommend

96 Plan to Renew

1
Since last award

89 Satisfaction of Cost Relative to Value

1
Since last award

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+95 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Asana?

1% Negative

1% Neutral

98% Positive

Pros

Helps Innovate
Efficient Service
Respectful
Reliable

Feature Ratings

Average 86

Feature Management

Workflow Management

ALM Integration

Product Management

Backlog Management

Release Planning

Social Collaboration

User Needs Management

Strategic Vision

Visual Roadmap

Idea Management

Vendor Capability Ratings

Average 85

Ease of Implementation

Business Value Created

Breadth of Features

Ease of Data Integration

Usability and Intuitiveness

Quality of Features

Product Strategy and Rate of Improvement

Ease of Customization

Availability and Quality of Training

Ease of IT Administration

Vendor Support

Also Featured in...

Task Management

Score 9.1

View Asana in this category (opens in a new tab)

Project Management - Enterprise

Score 9.0

View Asana in this category (opens in a new tab)

Objectives and Key Results

Score 8.9

View Asana in this category (opens in a new tab)

Asana Reviews

Jay M.

Role: C-Level
Industry: Consulting
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Jun 2022

Best for beginners or enterprises

Likeliness to Recommend

8 /10

What differentiates Asana from other similar products?

ease of use and dashboard

What is your favorite aspect of this product?

mobile app

What do you dislike most about this product?

templates can't be preassigned to employees

What recommendations would you give to someone considering this product?

Add employees to templates!

Pros

Helps Innovate
Reliable
Trustworthy
Efficient Service

Genesis V.

Role: Sales Marketing
Industry: Transportation
Involvement: IT Leader or Manager

Validated Review

Verified Reviewer

Submitted May 2022

Fantastic product

Likeliness to Recommend

9 /10

What differentiates Asana from other similar products?

Asana is a powerful project management tool. Asana allows us to have a central online space to add and track consumer projects, marketing projects, and internal projects.

What is your favorite aspect of this product?

I'm fascinated by being safe, efficient and having roles that adapt to what my team and I demand, allows us to be organized and connected with stability and clarity from start to finish, provides templates and questionnaires that are perfect for the job.

What do you dislike most about this product?

The only thing that made embedding difficult is that the ASANA API doesn't have a clear case study on how to do this, the advanced script editor for a job wasn't formatting correctly. However, due to partnering with Asana, I found an answer that resolved my issue.

What recommendations would you give to someone considering this product?

It's simple to use and has a number of features that really have the potential to help simplify and automate your workflows. I would recommend to anyone.

Pros

Helps Innovate
Continually Improving Product
Performance Enhancing
Enables Productivity

İlayda A.

Role: Information Technology
Industry: Other
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted May 2022

Lots of features, not easy to use

Likeliness to Recommend

7 /10

What differentiates Asana from other similar products?

Tool doesn't offer much different features than other product and task management tools.

What is your favorite aspect of this product?

Easy and clear task management for both management and development team

What do you dislike most about this product?

Complexibility

What recommendations would you give to someone considering this product?

In order to use the product effectively, you should find tutorials that can learn all the features in detail, and you should spare time. If you are using from Turkey, you should consider that it does not provide Turkish language support yet.

Pros

Reliable
Inspires Innovation
Caring
Respectful

Cons

Commodity Features
Under Delivered

Asana

What is Asana?

Company Details

Need Assistance?

Awards & Recognition

2025 Emotional Footprint Champion

2024 Data Quadrant Champion

2024 Emotional Footprint Champion

2023 Data Quadrant Champion

2023 Emotional Footprint Champion

2022 Data Quadrant Champion

2022 Emotional Footprint Champion

2021 Data Quadrant Champion

Asana Ratings

91 Likeliness to Recommend

96 Plan to Renew

1 Since last award

89 Satisfaction of Cost Relative to Value

1 Since last award

Emotional Footprint Overview

+95 Net Emotional Footprint

How much do users love Asana?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Feature Management Ability to define distinct features, properties, supporting data and manage the prioritization and implementation status.

Workflow Management Includes ability to support flexible and comprehensive workflow-based capabilities.

ALM Integration Integrate artifacts across ALM phases such as requirements, analysis, design, development, and testing, either internally or through an API.

Product Management Includes product code, category, and description.

Backlog Management The product owner adds, adjusts, refines, and prioritizes backlog items within the backlog to make sure the most valuable product is delivered to users.

Release Planning Ability to assign features to a planned or desired release and track details about the release.

Social Collaboration Connects users via social media features such as instant messaging, chats, or comments.

User Needs Management Ability to collect, define, and manage user needs and trace them to features or other work items.

Strategic Vision Ability to define strategic goals or outcomes which can be traces to releases, features, roadmap items, or other work items.

Visual Roadmap Ability to manage and display features and/or backlog items into a visual timeline of releases or time periods.

Idea Management Ability to collect, manage, and define ideas prior to inclusion in the backlog.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Also Featured in...

Task Management

Project Management - Enterprise

Objectives and Key Results

Asana Reviews

Jay M.

Best for beginners or enterprises

Likeliness to Recommend

Pros

Genesis V.

Fantastic product

Likeliness to Recommend

Pros

İlayda A.

Lots of features, not easy to use

Likeliness to Recommend

Pros

Cons

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Feature Ratings

Feature Management

Workflow Management

ALM Integration

Product Management

Backlog Management

Release Planning

Social Collaboration

User Needs Management

Strategic Vision

Visual Roadmap

Idea Management

Vendor Capability Ratings

Ease of Implementation

Business Value Created

Breadth of Features

Ease of Data Integration

Usability and Intuitiveness

Quality of Features

Product Strategy and Rate of Improvement

Ease of Customization

Availability and Quality of Training

Ease of IT Administration

Vendor Support