Asana Customer Reviews 2025 | SoftwareReviews

Asana

Composite Score

9.1 /10

CX Score

9.4 /10

332 Reviews Write a Review

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What is Asana?

With tasks, projects, conversations and dashboards, Asana enables teams to move work from start to finish.

Company Details

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Awards & Recognition

Asana won the following awards in the Product Management category

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2025 Emotional Footprint Champion

Latest Award, 2025

Service Experience
Product Impact
Contract Negotiation

Latest Award, 2025

2024 Data Quadrant Champion

2024

11 Top Rated Capabilities

8 Top Rated Features

2024

2024 Emotional Footprint Champion

2024

Strategy and Innovation
Service Experience
Product Impact
Contract Negotiation
Conflict Resolution

2024

2023 Data Quadrant Champion

2023

8 Top Rated Capabilities

6 Top Rated Features

2023

2023 Emotional Footprint Champion

2023

Strategy and Innovation
Service Experience
Product Impact
Contract Negotiation
Conflict Resolution

2023

2022 Data Quadrant Champion

2022

9 Top Rated Capabilities

10 Top Rated Features

2022

2022 Emotional Footprint Champion

2022

Strategy and Innovation
Service Experience
Product Impact
Contract Negotiation
Conflict Resolution

2022

2021 Data Quadrant Champion

2021

Asana Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Asana.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

91 Likeliness to Recommend

96 Plan to Renew

1
Since last award

89 Satisfaction of Cost Relative to Value

1
Since last award

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+95 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Asana?

1% Negative

1% Neutral

98% Positive

Pros

Helps Innovate
Efficient Service
Respectful
Reliable

Feature Ratings

Average 86

Feature Management

Workflow Management

ALM Integration

Product Management

Backlog Management

Release Planning

Social Collaboration

User Needs Management

Strategic Vision

Visual Roadmap

Idea Management

Vendor Capability Ratings

Average 85

Ease of Implementation

Business Value Created

Breadth of Features

Ease of Data Integration

Usability and Intuitiveness

Quality of Features

Product Strategy and Rate of Improvement

Ease of Customization

Availability and Quality of Training

Ease of IT Administration

Vendor Support

Also Featured in...

Task Management

Score 9.1

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Project Management - Enterprise

Score 9.0

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Objectives and Key Results

Score 8.9

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Asana Reviews

Trevor A.

Role: Sales Marketing
Industry: Technology
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted May 2022

Fantastic, Adaptable and Easy to Use

Likeliness to Recommend

10 /10

What differentiates Asana from other similar products?

Asana allows non-technical users (non-engineers) to customize their tasks, workflows, and acceptance criteria easily and in a way that promotes innovation. While tools like JIRA may be the 'true' fit for coders due to integrations with tech stacks, Asana allows all non-engineers to set up redundancies, custom workflows, and reporting that adds clarity to any project you are working on.

What is your favorite aspect of this product?

My favorite aspect of Asana is how easily it is to stay up to date with everything happening. The reporting interface is simple and gives me the data I want, while the portfolio views allow me to keep tabs on major projects while looking at a single page/screen.

What do you dislike most about this product?

The custom actions in Asana (notifications of new tasks, etc.) are great, but there's not really a good way to remove or keep track of old custom actions you don't want anymore. If your project management team changes criteria, personnel, etc...you'll keep finding and removing old custom actions forever.

What recommendations would you give to someone considering this product?

If your team needs to have technical capabilities, Asana may not be the right choice. We've got teams using Asana and JIRA, and honestly it's a bit of a mess. But if your team doesn't need those capabilities, Asana is a great choice and has all the options you should ever need. So, I guess the biggest thing is thinking through the options you need.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Philomena O. A.

Role: Information Technology
Industry: Technology
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted May 2022

Great features

Likeliness to Recommend

9 /10

What differentiates Asana from other similar products?

It’s workflow management

What is your favorite aspect of this product?

It’s reliable

What do you dislike most about this product?

Not applicable

What recommendations would you give to someone considering this product?

It’s performance enhancing

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Desiree G.

Role: Sales Marketing
Industry: Finance
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted May 2022

Easy to use. Fantastic product

Likeliness to Recommend

10 /10

What differentiates Asana from other similar products?

Ease to use with the revelant tools and manuels

What is your favorite aspect of this product?

Training sessions

What do you dislike most about this product?

None thus far

What recommendations would you give to someone considering this product?

Easy to use and simple

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Asana

What is Asana?

Company Details

Need Assistance?

Awards & Recognition

2025 Emotional Footprint Champion

2024 Data Quadrant Champion

2024 Emotional Footprint Champion

2023 Data Quadrant Champion

2023 Emotional Footprint Champion

2022 Data Quadrant Champion

2022 Emotional Footprint Champion

2021 Data Quadrant Champion

Asana Ratings

91 Likeliness to Recommend

96 Plan to Renew

1 Since last award

89 Satisfaction of Cost Relative to Value

1 Since last award

Emotional Footprint Overview

+95 Net Emotional Footprint

How much do users love Asana?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Feature Management Ability to define distinct features, properties, supporting data and manage the prioritization and implementation status.

Workflow Management Includes ability to support flexible and comprehensive workflow-based capabilities.

ALM Integration Integrate artifacts across ALM phases such as requirements, analysis, design, development, and testing, either internally or through an API.

Product Management Includes product code, category, and description.

Backlog Management The product owner adds, adjusts, refines, and prioritizes backlog items within the backlog to make sure the most valuable product is delivered to users.

Release Planning Ability to assign features to a planned or desired release and track details about the release.

Social Collaboration Connects users via social media features such as instant messaging, chats, or comments.

User Needs Management Ability to collect, define, and manage user needs and trace them to features or other work items.

Strategic Vision Ability to define strategic goals or outcomes which can be traces to releases, features, roadmap items, or other work items.

Visual Roadmap Ability to manage and display features and/or backlog items into a visual timeline of releases or time periods.

Idea Management Ability to collect, manage, and define ideas prior to inclusion in the backlog.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Also Featured in...

Task Management

Project Management - Enterprise

Objectives and Key Results

Asana Reviews

Trevor A.

Fantastic, Adaptable and Easy to Use

Likeliness to Recommend

Pros

Philomena O. A.

Great features

Likeliness to Recommend

Pros

Desiree G.

Easy to use. Fantastic product

Likeliness to Recommend

Pros

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Feature Ratings

Feature Management

Workflow Management

ALM Integration

Product Management

Backlog Management

Release Planning

Social Collaboration

User Needs Management

Strategic Vision

Visual Roadmap

Idea Management

Vendor Capability Ratings

Ease of Implementation

Business Value Created

Breadth of Features

Ease of Data Integration

Usability and Intuitiveness

Quality of Features

Product Strategy and Rate of Improvement

Ease of Customization

Availability and Quality of Training

Ease of IT Administration

Vendor Support