Asana Customer Reviews 2025 | Objectives and Key Results

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Asana

Composite Score

8.9 /10

CX Score

9.1 /10

134 Reviews Write a Review

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What is Asana?

With tasks, projects, conversations and dashboards, Asana enables teams to move work from start to finish.

Company Details

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Awards & Recognition

Asana won the following awards in the Objectives and Key Results category

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2025 Emotional Footprint Champion

Latest Award, 2025

2024 Data Quadrant Champion

2024

9 Top Rated Capabilities

6 Top Rated Features

2024

Asana Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Asana.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

90 Likeliness to Recommend

1
Since last award

99 Plan to Renew

86 Satisfaction of Cost Relative to Value

1
Since last award

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+91 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Asana?

2% Negative

2% Neutral

96% Positive

Pros

Reliable
Respectful
Enables Productivity
Efficient Service

Feature Ratings

Average 83

Task Management

Collaboration

Milestones/Calendar Tracking

Conversations & Feedback

Dashboards and Reporting

API Integration

Check-ins and Reviews

Goal Setting

Templates

Real-Time Visualization

OKR Alignment

Vendor Capability Ratings

Average 83

Ease of Implementation

Breadth of Features

Usability and Intuitiveness

Business Value Created

Ease of Data Integration

Ease of Customization

Product Strategy and Rate of Improvement

Quality of Features

Availability and Quality of Training

Vendor Support

Ease of IT Administration

Also Featured in...

Product Management

Score 9.1

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Task Management

Score 9.1

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Project Management - Enterprise

Score 9.0

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Asana Reviews

Maria K.

Role: C-Level
Industry: Technology
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Feb 2024

The Asana Way

Likeliness to Recommend

8 /10

What differentiates Asana from other similar products?

The intuitive interface and customizable workflows set it apart. Unlike some competitors, it doesn't overwhelm you with features

What is your favorite aspect of this product?

The task dependencies in Asana are an absolute beast. It’s like having a project GPS, ensuring everything moves in sync. Being able to map out tasks and see the domino effect ensures that no milestone is missed.

What do you dislike most about this product?

While Asana provides solid insights, having more customizable and detailed reports could cater to the diverse needs of different teams.

What recommendations would you give to someone considering this product?

First, define your project management needs. If you value simplicity without sacrificing functionality, Asana is a gem.

Pros

Continually Improving Product
Inspires Innovation
Helps Innovate
Reliable

Scott B.

Role: Sales Marketing
Industry: Technology
Involvement: IT Leader or Manager

Validated Review

Verified Reviewer

Submitted Jan 2024

Industry-leading project management software

Likeliness to Recommend

9 /10

What differentiates Asana from other similar products?

Asana has an Intuitive mobile app, and the desktop interface is easy to use and adopt.

What is your favorite aspect of this product?

Asana emphasizes collaboration, offering features like task comments, file attachments, and real-time updates.

What do you dislike most about this product?

Nothing really stands out or bothers me about Asana.

What recommendations would you give to someone considering this product?

Book a demo with the Asana sales team and let them guide you through the software if you haven't ever used it before. It can seem a bit overwhelming at first and someone with good product knowledge can help you learn some of the UI tricks faster.

Pros

Performance Enhancing
Reliable
Enables Productivity
Trustworthy

Marly A.

Role: Information Technology
Industry: Technology
Involvement: IT Development, Integration, and Administration

Validated Review

Verified Reviewer

Submitted Jan 2024

Likeliness to Recommend

8 /10

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Asana

What is Asana?

Company Details

Need Assistance?

Awards & Recognition

2025 Emotional Footprint Champion

2024 Data Quadrant Champion

Asana Ratings

90 Likeliness to Recommend

1 Since last award

99 Plan to Renew

86 Satisfaction of Cost Relative to Value

1 Since last award

Emotional Footprint Overview

+91 Net Emotional Footprint

How much do users love Asana?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Task Management Includes task prioritizing, task assignments, subtasks, and task tracking and monitoring.

Collaboration Includes ability to view, share and direct work between co-workers in real or near real-time.

Milestones/Calendar Tracking Important dates and milestones for individuals/teams are managed in an internal calendar for goal tracking and task completion.

Conversations & Feedback Request, gather, and track informal feedback on individuals or teams to motivate and progress them.

Dashboards and Reporting Customizable dashboards to track KPIs, rep performance, and metrics.

API Integration Has API so that it can integrate with other apps.

Check-ins and Reviews Timely check-ins and reviews within a team to ensure that progress is made regularly and problems are identified early.

Goal Setting The process of identifying something that you want to accomplish and establishing measurable goals and timeframes.

Templates Curated templates for teams, managers, or employees for tracking OKRs, development plans, performance and more.

Real-Time Visualization Ability to analyze and visualize data as soon as it becomes available via data-streaming pipelines.

OKR Alignment Set, collaborate, align and track progress towards OKRs both vertically and horizontally.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Also Featured in...

Product Management

Task Management

Project Management - Enterprise

Asana Reviews

Maria K.

The Asana Way

Likeliness to Recommend

Pros

Scott B.

Industry-leading project management software

Likeliness to Recommend

Pros

Marly A.

Likeliness to Recommend

Pros

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Feature Ratings

Task Management

Collaboration

Milestones/Calendar Tracking

Conversations & Feedback

Dashboards and Reporting

API Integration

Check-ins and Reviews

Goal Setting

Templates

Real-Time Visualization

OKR Alignment

Vendor Capability Ratings

Ease of Implementation

Breadth of Features

Usability and Intuitiveness

Business Value Created

Ease of Data Integration

Ease of Customization

Product Strategy and Rate of Improvement

Quality of Features

Availability and Quality of Training

Vendor Support

Ease of IT Administration