Asana Customer Reviews 2025 | Objectives and Key Results

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Asana

Composite Score

8.9 /10

CX Score

9.1 /10

134 Reviews Write a Review

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What is Asana?

With tasks, projects, conversations and dashboards, Asana enables teams to move work from start to finish.

Company Details

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Awards & Recognition

Asana won the following awards in the Objectives and Key Results category

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2025 Emotional Footprint Champion

Latest Award, 2025

2024 Data Quadrant Champion

2024

9 Top Rated Capabilities

6 Top Rated Features

2024

Asana Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Asana.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

90 Likeliness to Recommend

1
Since last award

99 Plan to Renew

86 Satisfaction of Cost Relative to Value

1
Since last award

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+91 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Asana?

2% Negative

2% Neutral

96% Positive

Pros

Reliable
Respectful
Enables Productivity
Efficient Service

Feature Ratings

Average 83

Task Management

Collaboration

Milestones/Calendar Tracking

Conversations & Feedback

Dashboards and Reporting

API Integration

Check-ins and Reviews

Goal Setting

Templates

Real-Time Visualization

OKR Alignment

Vendor Capability Ratings

Average 83

Ease of Implementation

Breadth of Features

Usability and Intuitiveness

Business Value Created

Ease of Data Integration

Ease of Customization

Product Strategy and Rate of Improvement

Quality of Features

Availability and Quality of Training

Vendor Support

Ease of IT Administration

Also Featured in...

Product Management

Score 9.1

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Task Management

Score 9.1

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Project Management - Enterprise

Score 9.0

View Asana in this category (opens in a new tab)

Asana Reviews

Aspen L.

Role: Information Technology
Industry: Other
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Feb 2025

Stunning product to use.

Likeliness to Recommend

10 /10

What differentiates Asana from other similar products?

Asana is great with strategic planning,KPIs monitoring and setting goals.

What is your favorite aspect of this product?

It's fabulous for campaign creating, monitoring and demographics performance.

What do you dislike most about this product?

Great app through they now need to work on user interface.

What recommendations would you give to someone considering this product?

Yes it's stunning for campaign demographics performance reporting and efficient with strategic planning.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Jessica F.

Role: Information Technology
Industry: Technology
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Jan 2025

Great for team collaboration

Likeliness to Recommend

9 /10

What differentiates Asana from other similar products?

Asana offers a highly intuitive interface with strong project visualization tools, making it easier for teams to stay organized and track progress

What is your favorite aspect of this product?

The ability to customize workflows and the flexibility of task management, from simple lists to complex project timelines

What do you dislike most about this product?

Some advanced features are locked behind higher-tier plans, which can be limiting for smaller teams

What recommendations would you give to someone considering this product?

Explore the templates and integrations to get the most out of Asana’s capabilities, especially for team collaboration

Pros

Helps Innovate
Continually Improving Product
Client Friendly Policies
Acts with Integrity

Ravi S.

Role: Information Technology
Industry: Other
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Dec 2024

E ffective Project Management Made Easy

Likeliness to Recommend

10 /10

What differentiates Asana from other similar products?

The simple UI of Asana makes it easier for teams to adopt than most project management applications.

What is your favorite aspect of this product?

Our team stays organized without being overwhelmed by boards and calendar displays.

What do you dislike most about this product?

Task layout customization may be easier and notifications less.

What recommendations would you give to someone considering this product?

Asana helps teams manage tasks simply and effectively.

Pros

Helps Innovate
Unique Features
Efficient Service
Saves Time

Cons

Less Inspiring
Less Friendly Negotiation

Asana

What is Asana?

Company Details

Need Assistance?

Awards & Recognition

2025 Emotional Footprint Champion

2024 Data Quadrant Champion

Asana Ratings

90 Likeliness to Recommend

1 Since last award

99 Plan to Renew

86 Satisfaction of Cost Relative to Value

1 Since last award

Emotional Footprint Overview

+91 Net Emotional Footprint

How much do users love Asana?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Task Management Includes task prioritizing, task assignments, subtasks, and task tracking and monitoring.

Collaboration Includes ability to view, share and direct work between co-workers in real or near real-time.

Milestones/Calendar Tracking Important dates and milestones for individuals/teams are managed in an internal calendar for goal tracking and task completion.

Conversations & Feedback Request, gather, and track informal feedback on individuals or teams to motivate and progress them.

Dashboards and Reporting Customizable dashboards to track KPIs, rep performance, and metrics.

API Integration Has API so that it can integrate with other apps.

Check-ins and Reviews Timely check-ins and reviews within a team to ensure that progress is made regularly and problems are identified early.

Goal Setting The process of identifying something that you want to accomplish and establishing measurable goals and timeframes.

Templates Curated templates for teams, managers, or employees for tracking OKRs, development plans, performance and more.

Real-Time Visualization Ability to analyze and visualize data as soon as it becomes available via data-streaming pipelines.

OKR Alignment Set, collaborate, align and track progress towards OKRs both vertically and horizontally.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Also Featured in...

Product Management

Task Management

Project Management - Enterprise

Asana Reviews

Aspen L.

Stunning product to use.

Likeliness to Recommend

Pros

Jessica F.

Great for team collaboration

Likeliness to Recommend

Pros

Ravi S.

E ffective Project Management Made Easy

Likeliness to Recommend

Pros

Cons

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Feature Ratings

Task Management

Collaboration

Milestones/Calendar Tracking

Conversations & Feedback

Dashboards and Reporting

API Integration

Check-ins and Reviews

Goal Setting

Templates

Real-Time Visualization

OKR Alignment

Vendor Capability Ratings

Ease of Implementation

Breadth of Features

Usability and Intuitiveness

Business Value Created

Ease of Data Integration

Ease of Customization

Product Strategy and Rate of Improvement

Quality of Features

Availability and Quality of Training

Vendor Support

Ease of IT Administration