Bloomreach Engagement Logo
Bloomreach Engagement Logo
Bloomreach Inc

Bloomreach Engagement

Composite Score
8.1 /10
CX Score
8.4 /10
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Bloomreach Engagement
8.1 /10

What is Bloomreach Engagement?

Bloomreach Engagement is a real-time platform with intelligent marketing automation. It offers the tools essential for reaching top customers with hyper-personalized experiences, helping businesses to drive engagement, conversion, and loyalty. As a single platform that combines the power of a customer data platform, an email service provider, artificial intelligence, marketing automation, and web personalization, Bloomreach Engagement empowers users to create highly targeted and personalized campaigns that drive revenue.

Company Details

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Awards & Recognition

Bloomreach Engagement won the following awards in the Marketing Automation - B2C category

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Bloomreach Engagement Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Bloomreach Engagement.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

88 Likeliness to Recommend

1
Since last award

100 Plan to Renew

85 Satisfaction of Cost Relative to Value

2
Since last award


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+97 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Bloomreach Engagement?

0% Negative
0% Neutral
100% Positive

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Feature Ratings

Average 87

Email Marketing Automation

93

Marketing Master Data Management

91

Customer Journey Modelling

89

Marketing Analytics

88

SMS Marketing

87

Marketing Asset Management

86

Social Media Marketing Management

85

Marketing Project Management

84

Mobile Marketing Management

81

Vendor Capability Ratings

Average 85

Ease of IT Administration

89

Breadth of Features

87

Availability and Quality of Training

86

Business Value Created

86

Ease of Data Integration

85

Ease of Implementation

85

Product Strategy and Rate of Improvement

84

Vendor Support

84

Quality of Features

84

Usability and Intuitiveness

84

Ease of Customization

82

Bloomreach Engagement Reviews

Claire T.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jul 2022

Integrated and best marketing automation platform

Likeliness to Recommend

9 /10

What differentiates Bloomreach Engagement from other similar products?

We find Bloomreach to be quite helpful for fragmentation, assessment of our own data, and company-wide marketing performance optimization. Massive assistance with the majority of efforts, and the men are absolutely invaluable with their expert and kind demeanor.

What is your favorite aspect of this product?

By fusing the strength of consolidated customer and product information with the scale and pace of AI-optimization, Bloomreach offers that level of personalization. It is a highly advisable, salable, and trusted system. Its integration with email services is just incredible. And if it is combined intelligently, you will discover it to be more profitable and the ideal strategy for your company.

What do you dislike most about this product?

I'd want to see more powerful reporting options because statistics and reporting can occasionally be challenging. UI can be awkward at times, but if you want to make it useful for you, you must put in the effort to customize it, which can be difficult but is possible with the aid of your IT staff.

What recommendations would you give to someone considering this product?

Every business that wants to gather a lot of data, store it, analyze it, and develop content and campaigns using that data should use the Bloomreach platform. It is a flexible tool that gives you knowledge of every facet of your company. It enables you to get greater favor with your clients.

Pros

  • Continually Improving Product
  • Reliable
  • Enables Productivity
  • Trustworthy

William G.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Jun 2022

Useful marketing tool.

Likeliness to Recommend

9 /10

What differentiates Bloomreach Engagement from other similar products?

At first, we mostly used simple methods like emails and SMS, but eventually we were able to add additional channels, unique website experiences, etc. We were able to design more successful campaigns using all of the current trends like automation, personalization, tracking, and being able to see how our customers are engaging with the company and take appropriate action with that information.

What is your favorite aspect of this product?

I sincerely appreciate the excellent support we receive, it is excellent when problems occur. I like it because we were able to put our most difficult scenarios into practice and find the answers to our queries. We currently use Bloomreach primarily for our email marketing, but we also combine it with other tools (SMS, Facebook Messages, and Google Ads Custom Audiences) to create automated multi-channel campaigns. The ability to produce everything in one place with one tool is the most important feature of Bloomreach.

What do you dislike most about this product?

On several events and aggregates at once, I occasionally need to put up more sophisticated segmentation. The ability to read the email you send to the client is one of the most elementary things. A novice user could find some of the more complicated functions a little bewildering.

What recommendations would you give to someone considering this product?

Bloomreach is the best option if you require a single platform to store all of your data and customers for usage in email marketing campaigns. I would pick Bloomreach once more for my business.

Pros

  • Reliable
  • Performance Enhancing
  • Trustworthy
  • Efficient Service

Annette B.

  • Role: Information Technology
  • Industry: Other
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jun 2022

Comes with Exceptional Features

Likeliness to Recommend

9 /10

What differentiates Bloomreach Engagement from other similar products?

Bloomreach is a terrific tool that offers unlimited features and a lot of possible combinations as well as the capacity to analyze and visualize information across our entire organization. It was the only tool in the list of our tried marketing automation systems that had allowed us to achieve the dream of a unified customer view and seamless experience.

What is your favorite aspect of this product?

The seamless integration with so many apps and databases, browser plug-ins, desktop applications, and mobile platforms are all my favorite aspects. With this tool, we may now create sophisticated tailored marketing campaigns. For us, the growing range of interfaces with various marketing platforms is more than enough.

What do you dislike most about this product?

There is nothing I dislike about it, although it does have a steeper learning curve. I agree that each application has its own lexicon and menus, but I think I could make things easier by providing a plethora of tutorials and a wealth of info on the Internet about how it works and we make use of things better.

What recommendations would you give to someone considering this product?

Bloomreach is a fantastic place to work because it not only provides a marketing automation system but also makes your other tasks easier than ever before by providing numerous configurable options. Bloomreach offers a significant level of flexibility while remaining simple to utilize when designing many campaign scenarios.

Pros

  • Continually Improving Product
  • Reliable
  • Trustworthy
  • Unique Features

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