Smartsheet

Brandfolder

Composite Score

8.3 /10

CX Score

8.6 /10

59 Reviews Write a Review

Claim Software

What is Brandfolder?

Brandfolder is a visually-elegant and user-friendly Digital Asset Management software that allows marketers and creatives across industries to maximize their brand management potential. With its cloud-first architecture, users can organize, manipulate, distribute, and analyze their most important digital collateral from a single source of truth. With advanced AI-powered smart search, asset editing and manipulation, annotated workflow with approvals and notifications, and actionable brand insights, Brandfolder’s feature suite amplifies cross-team collaboration and productivity, and empowers external users to access the content they need with unprecedented ease.

Company Details

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Awards & Recognition

Brandfolder won the following awards in the Digital Asset Management category

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2024 Data Quadrant Champion

Latest Award, 2024

4 Top Rated Capabilities

4 Top Rated Features

Latest Award, 2024

2024 Emotional Footprint Champion

2024

Strategy and Innovation
Service Experience
Contract Negotiation

2024

2023 Data Quadrant Champion

2023

5 Top Rated Capabilities

3 Top Rated Features

2023

2022 Data Quadrant Champion

2022

3 Top Rated Capabilities

5 Top Rated Features

2022

2022 Emotional Footprint Champion

2022

Strategy and Innovation
Service Experience
Contract Negotiation

2022

2 Top Rated Capabilities

7 Top Rated Features

2021

Brandfolder Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Brandfolder.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

85 Likeliness to Recommend

1
Since last award

100 Plan to Renew

83 Satisfaction of Cost Relative to Value

1
Since last award

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+90 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Brandfolder?

0% Negative

6% Neutral

94% Positive

Pros

Inspires Innovation
Respectful
Security Protects
Enables Productivity

Feature Ratings

Average 83

Digital Asset Findability

Collaboration

Digital Asset Sharing

Cloud Offering

Intelligent Indexing

Permissions and Access Right Management

Automation of Metadata Creation

Integration

Content Capture

Workflow and Approval Management

Version Management

Vendor Capability Ratings

Average 81

Ease of Customization

Quality of Features

Business Value Created

Ease of Data Integration

Breadth of Features

Product Strategy and Rate of Improvement

Ease of Implementation

Vendor Support

Ease of IT Administration

Usability and Intuitiveness

Availability and Quality of Training

Brandfolder Reviews

Shilpa V.

Role: Information Technology
Industry: Technology
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Jan 2023

Brandfolder: streamlining brand management

Likeliness to Recommend

9 /10

What differentiates Brandfolder from other similar products?

Multiple access points: Brandfolder allows users to access the platform via web, mobile phones and also has integrations with popular applications like adobe and google drive.

What is your favorite aspect of this product?

Customizable branding: Brandfolder allows users to customize the appearance of their platforms to match their company's branding.

What do you dislike most about this product?

Limited video support: Brandfolder supports video but it does not have video editing capabilities.

What recommendations would you give to someone considering this product?

To check whether Brandfolder is compatible with their organization's devices and web browsers before purchasing the product. To evaluate the customer support options available and see whether the are suitable for their organization.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Emran C.

Role: Information Technology
Industry: Finance
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Dec 2022

Optimal Digital Asset Management

Likeliness to Recommend

9 /10

What differentiates Brandfolder from other similar products?

Brandfolder is conventional in managing all digital assets, for smooth coordination

What is your favorite aspect of this product?

Brandfolder is functional in establishing suitable control in digital enhancement

What do you dislike most about this product?

Brandfolder is useful in validating all assets and increasing the value for business continuity.

What recommendations would you give to someone considering this product?

Brandfolder is magnificent in enhancing proper asset coordination

Pros

Helps Innovate
Reliable
Performance Enhancing
Unique Features

Megan S.

Role: Finance
Industry: Finance
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Dec 2022

Management of assets is a breeze with it

Likeliness to Recommend

9 /10

What differentiates Brandfolder from other similar products?

Prior, we were honestly unorganized, with assets strewn everywhere. We now have everything in one place, with naming conventions in the vicinity to keep consistency in the future; Moreover, we have the power to restrict the choices accessible to customers when it comes to changing such resources.

What is your favorite aspect of this product?

Management of digital assets is crucial for each and every business, and we are no exception. Brandfolder has truly modified the game for us. The Brandfolder group of workers was truly helpful in migrating and organizing our property from Dropbox to the new platform. They also reply rapidly to feedback. I love its simple interface made it easy for our team to get started here.

What do you dislike most about this product?

1. It's pretty aggravating. We are continually on the lookout for progressive ideas. 2 There are situations when matters are updated and changed besides our knowledge. 3. Sometimes we have to look tough for it, and in other instances, I just show up to come upon something new through coincidence.

What recommendations would you give to someone considering this product?

Brandfolder product is far greater trouble-free than our previous system. We adore the search and filter functionality. I trust it is noticeably user pleasant and has some wonderful elements and integrations. We had been capable of focal point on the search and filter capabilities with the aid of proscribing the folders and sub-folders in Brandfolder.

Pros

Helps Innovate
Continually Improving Product
Performance Enhancing
Enables Productivity

Brandfolder

What is Brandfolder?

Company Details

Need Assistance?

Awards & Recognition

2024 Data Quadrant Champion

2024 Emotional Footprint Champion

2023 Data Quadrant Champion

2022 Data Quadrant Champion

2022 Emotional Footprint Champion

Brandfolder Ratings

85 Likeliness to Recommend

1 Since last award

100 Plan to Renew

83 Satisfaction of Cost Relative to Value

1 Since last award

Emotional Footprint Overview

+90 Net Emotional Footprint

How much do users love Brandfolder?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Digital Asset Findability Capabilities of navigation and browsing

Collaboration Users share, view, edit, discuss, and provide feedback on content, synchronously or asynchronously, either natively or through a third-party integration.

Digital Asset Sharing Ability to securely share the digital assets (or files)

Cloud Offering Cloud compatibility (software and infrastructure).

Intelligent Indexing AI driven capability to label & classify automatically

Permissions and Access Right Management Defining of user-access rights for content assets or folders at group and individual level to control the management of digital assets.

Automation of Metadata Creation Asset metadata can be created using rules.

Integration Integration with E-Commerce and/or Other Platforms

Content Capture Channels through which content is uploaded or classified.

Workflow and Approval Management Ability to model, build, and execute automatic workflows for the purpose of managing content-centric processes.

Version Management Ability to create and view multiple versions of a content asset through iterative edits in accordance with pre-defined limitations.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Brandfolder Reviews

Shilpa V.

Brandfolder: streamlining brand management

Likeliness to Recommend

Pros

Emran C.

Optimal Digital Asset Management

Likeliness to Recommend

Pros

Megan S.

Management of assets is a breeze with it

Likeliness to Recommend

Pros

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Feature Ratings

Digital Asset Findability

Collaboration

Digital Asset Sharing

Cloud Offering

Intelligent Indexing

Permissions and Access Right Management

Automation of Metadata Creation

Integration

Content Capture

Workflow and Approval Management

Version Management

Vendor Capability Ratings

Ease of Customization

Quality of Features

Business Value Created

Ease of Data Integration

Breadth of Features

Product Strategy and Rate of Improvement

Ease of Implementation

Vendor Support

Ease of IT Administration

Usability and Intuitiveness

Availability and Quality of Training