Smartsheet

Brandfolder

Composite Score

8.3 /10

CX Score

8.6 /10

59 Reviews Write a Review

Claim Software

What is Brandfolder?

Brandfolder is a visually-elegant and user-friendly Digital Asset Management software that allows marketers and creatives across industries to maximize their brand management potential. With its cloud-first architecture, users can organize, manipulate, distribute, and analyze their most important digital collateral from a single source of truth. With advanced AI-powered smart search, asset editing and manipulation, annotated workflow with approvals and notifications, and actionable brand insights, Brandfolder’s feature suite amplifies cross-team collaboration and productivity, and empowers external users to access the content they need with unprecedented ease.

Company Details

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Awards & Recognition

Brandfolder won the following awards in the Digital Asset Management category

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2024 Data Quadrant Champion

Latest Award, 2024

4 Top Rated Capabilities

4 Top Rated Features

Latest Award, 2024

2024 Emotional Footprint Champion

2024

Strategy and Innovation
Service Experience
Contract Negotiation

2024

2023 Data Quadrant Champion

2023

5 Top Rated Capabilities

3 Top Rated Features

2023

2022 Data Quadrant Champion

2022

3 Top Rated Capabilities

5 Top Rated Features

2022

2022 Emotional Footprint Champion

2022

Strategy and Innovation
Service Experience
Contract Negotiation

2022

2 Top Rated Capabilities

7 Top Rated Features

2021

Brandfolder Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Brandfolder.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

85 Likeliness to Recommend

1
Since last award

100 Plan to Renew

83 Satisfaction of Cost Relative to Value

1
Since last award

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+90 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Brandfolder?

0% Negative

6% Neutral

94% Positive

Pros

Inspires Innovation
Respectful
Security Protects
Enables Productivity

Feature Ratings

Average 83

Digital Asset Findability

Collaboration

Digital Asset Sharing

Cloud Offering

Intelligent Indexing

Permissions and Access Right Management

Automation of Metadata Creation

Integration

Content Capture

Workflow and Approval Management

Version Management

Vendor Capability Ratings

Average 81

Ease of Customization

Quality of Features

Business Value Created

Ease of Data Integration

Breadth of Features

Product Strategy and Rate of Improvement

Ease of Implementation

Vendor Support

Ease of IT Administration

Usability and Intuitiveness

Availability and Quality of Training

Brandfolder Reviews

Rosanna S.

Role: Sales Marketing
Industry: Not for Profit
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Jul 2024

Easy to Use and Implement

Likeliness to Recommend

8 /10

What differentiates Brandfolder from other similar products?

Brandfolder uses a simple format for DAM and can index and share easily and doesn't require too much implementation

What is your favorite aspect of this product?

The security features are great and you can't just take content out and share it.

What do you dislike most about this product?

I wish there was an easier way to share some assets with an external vendor via a hot link or something so we don't have to package up a lot of assets.

What recommendations would you give to someone considering this product?

Great product and easy to use

Pros

Acts with Integrity
Security Protects
Continually Improving Product
Efficient Service

Sonja b.

Role: Operations
Industry: Other
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted May 2023

Fantastic product

Likeliness to Recommend

9 /10

What differentiates Brandfolder from other similar products?

It has enabled us centralize assets ranging from images and videos Thr platform is generally intuitive and has multiple options for filtering

What is your favorite aspect of this product?

I like how it has good support system it Is user friendly especially for first time users

What do you dislike most about this product?

I have totally nothing to state as a dislike I really enjoy using this product it is the best

What recommendations would you give to someone considering this product?

It is cost effective It is user friendly

Pros

Helps Innovate
Reliable
Effective Service
Saves Time

Shaun R.

Role: Sales Marketing
Industry: Media
Involvement: IT Leader or Manager

Validated Review

Verified Reviewer

Submitted Feb 2023

Simple file upload elements and folder names

Likeliness to Recommend

8 /10

What differentiates Brandfolder from other similar products?

Images and digital materials could be distributed around our team members much more quickly and easily. File transfers were simple and efficient. As digital assets are tracked and delivered, the need for one-off requests for photos has diminished.

What is your favorite aspect of this product?

It's quite straightforward and simple to use. Every member of my staff relies on it regularly. We switched over from our own in-house server, and it was a great decision. This has made us a far more efficient creative team. What more could I want for than a high-functioning team that consistently delivers excellent outcomes?

What do you dislike most about this product?

Although the negotiation process for adding new features might be tedious, the product itself is easy to take in. For filters, I'd want a bit more flexibility in terms of how and where I may arrange elements.

What recommendations would you give to someone considering this product?

In lieu of hiring a graphics guru or commissioning unique images, it's great to be able to just browse the library and pick and choose from the many options already provided.

Pros

Helps Innovate
Enables Productivity
Continually Improving Product
Reliable

Brandfolder

What is Brandfolder?

Company Details

Need Assistance?

Awards & Recognition

2024 Data Quadrant Champion

2024 Emotional Footprint Champion

2023 Data Quadrant Champion

2022 Data Quadrant Champion

2022 Emotional Footprint Champion

Brandfolder Ratings

85 Likeliness to Recommend

1 Since last award

100 Plan to Renew

83 Satisfaction of Cost Relative to Value

1 Since last award

Emotional Footprint Overview

+90 Net Emotional Footprint

How much do users love Brandfolder?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Digital Asset Findability Capabilities of navigation and browsing

Collaboration Users share, view, edit, discuss, and provide feedback on content, synchronously or asynchronously, either natively or through a third-party integration.

Digital Asset Sharing Ability to securely share the digital assets (or files)

Cloud Offering Cloud compatibility (software and infrastructure).

Intelligent Indexing AI driven capability to label & classify automatically

Permissions and Access Right Management Defining of user-access rights for content assets or folders at group and individual level to control the management of digital assets.

Automation of Metadata Creation Asset metadata can be created using rules.

Integration Integration with E-Commerce and/or Other Platforms

Content Capture Channels through which content is uploaded or classified.

Workflow and Approval Management Ability to model, build, and execute automatic workflows for the purpose of managing content-centric processes.

Version Management Ability to create and view multiple versions of a content asset through iterative edits in accordance with pre-defined limitations.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Brandfolder Reviews

Rosanna S.

Easy to Use and Implement

Likeliness to Recommend

Pros

Sonja b.

Fantastic product

Likeliness to Recommend

Pros

Shaun R.

Simple file upload elements and folder names

Likeliness to Recommend

Pros

Most Popular Brandfolder Comparisons

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Feature Ratings

Digital Asset Findability

Collaboration

Digital Asset Sharing

Cloud Offering

Intelligent Indexing

Permissions and Access Right Management

Automation of Metadata Creation

Integration

Content Capture

Workflow and Approval Management

Version Management

Vendor Capability Ratings

Ease of Customization

Quality of Features

Business Value Created

Ease of Data Integration

Breadth of Features

Product Strategy and Rate of Improvement

Ease of Implementation

Vendor Support

Ease of IT Administration

Usability and Intuitiveness

Availability and Quality of Training