Brandwatch, Inc.

Brandwatch

Composite Score

7.9 /10

CX Score

8.1 /10

32 Reviews Write a Review

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What is Brandwatch?

Brandwatch (combined with Falcon.io) is a digital consumer intelligence company, allowing users to analyze and utilize conversations from across the web and social media. With official access to Twitter, Reddit, and Tumblr's firehose, plus data coming from 100 million other sites, Brandwatch's historical archive includes over a trillion conversations, with 501 million new ones added every day. The platform then combines queries and AI to help you parse and analyze the data that's useful to you. From there it can be chopped, sliced, and combined to find insights you can put into action.

Company Details

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Awards & Recognition

Brandwatch won the following awards in the Content Marketing category

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0 Top Rated Capabilities

4 Top Rated Features

2024

2 Top Rated Capabilities

6 Top Rated Features

2023

Brandwatch Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Brandwatch.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

84 Likeliness to Recommend

1
Since last award

91 Plan to Renew

80 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+89 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Brandwatch?

3% Negative

4% Neutral

93% Positive

Pros

Respectful
Trustworthy
Acts with Integrity
Fair

Feature Ratings

Average 84

Editorial Calendar

Content Storage

Advanced Audio Management

Web Experience Management Integration

Content Campaign Management

Multi-Channel Distribution

Content Creation

Personalization/Audience Targeting

DAM (Digital asset management) Integration

Content Curation / Library Controls

Editorial Workflow

Vendor Capability Ratings

Average 80

Ease of Customization

Ease of Implementation

Availability and Quality of Training

Usability and Intuitiveness

Breadth of Features

Vendor Support

Quality of Features

Business Value Created

Ease of IT Administration

Ease of Data Integration

Product Strategy and Rate of Improvement

Also Featured in...

Social Media Management - Enterprise

Score 8.0

View Brandwatch in this category (opens in a new tab)

Social Media Monitoring

Score 7.8

View Brandwatch in this category (opens in a new tab)

Brandwatch Reviews

Prashant B.

Role: Information Technology
Industry: Communications
Involvement: IT Development, Integration, and Administration

Validated Review

Verified Reviewer

Submitted Dec 2023

Go to product for your goals.

Likeliness to Recommend

8 /10

What differentiates Brandwatch from other similar products?

Brandwatch is helping in data visualization and in presenting complex analytics in a user-friendly and visually appealing manner. It is different from other similar products as brandwatch offers real-time monitoring, allowing businesses to stay on top of emerging trends, customer sentiments, and potential crises.

What is your favorite aspect of this product?

The platform's user interface is intuitive, making it accessible for both social media experts and those new to analytics. All together is easy to integrate.

What do you dislike most about this product?

For those considering Brandwatch, I would recommend that if you own very small business then see other options but if you can afford it then surely go for it as it good product.

What recommendations would you give to someone considering this product?

As of now loving it. While the interface is user-friendly, mastering all the features may take some time. I Would say, it;s value for money and gives you needed fetures for brand to grow and reach their target audience with ease.

Pros

Reliable
Performance Enhancing
Trustworthy
Unique Features

Anna R.

Role: Operations
Industry: Utilities
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Nov 2023

Holistic Social Media Monitoring

Likeliness to Recommend

9 /10

What differentiates Brandwatch from other similar products?

Comprehensive social media monitoring is essential for keeping track of brand mentions across various platforms. Accurate sentiment analysis helps to measure the public perception associated with these mentions. These robust tools allow for real-time identification of emerging trends and potential issues. Falcon.io works hand in hand with Brandwatch, offering expertise in tracking social media post performance. The in-depth analytics provide valuable insights on the individual social media posts' effectiveness.

What is your favorite aspect of this product?

The combination of Brandwatch and Falcon.io offers businesses a complete view of their brand's social media presence, including sentiment trends and post performance. By using Brandwatch's sentiment analysis and Falcon.io's performance tracking, we can gain valuable insights to improve digital marketing strategies and strengthen brand image. Brandwatch's real-time tracking and sentiment analysis provide an instantaneous grasp of the brand's perception, allowing quick responses to emerge trends or issues. The integration of Brandwatch and Falcon.io promotes smooth collaboration between analysts and marketing teams.

What do you dislike most about this product?

The analysis of emotions and post effectiveness is merged into one dashboard to simplify reporting on Falcon.io. Additional improvements promote instant collaboration between Brandwatch and Falcon.io users, supporting a smooth workflow. Falcon.io covers many social media platforms, with some restrictions, but focuses on the major platforms to ensure complete coverage.

What recommendations would you give to someone considering this product?

Our analyses of user sentiment and post performance provide a strong basis for digital marketing decisions. By integrating Brandwatch and Falcon.io, we can navigate the constantly shifting landscape of social media with accuracy and flexibility. Brandwatch can analyze the sentiment of brands across multiple languages, providing a complete comprehension of global brand perception. Both Brandwatch and Falcon.io emphasize strong security measures, which guarantee the safe transfer and storage of data. Encryption and strict adherence to data protection standards are essential priorities.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Rui G.

Role: Consultant
Industry: Media
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Mar 2023

Great product! Definitely recommend!

Likeliness to Recommend

9 /10

What differentiates Brandwatch from other similar products?

Great User Experience, Great dashboard customisation, Constant improvement and addition of new tools, Audience Segmentation

What is your favorite aspect of this product?

Dashboard!

What do you dislike most about this product?

Gets slow when dataset gets bigger, Still struggles to understand and categorise words and context, Struggles to understand sentences, Platform limitations (needs to include TikTok)

What recommendations would you give to someone considering this product?

Improve Natural Language processing and improve sentiment analysis

Pros

Reliable
Enables Productivity
Trustworthy
Unique Features

Brandwatch

What is Brandwatch?

Company Details

Need Assistance?

Awards & Recognition

Brandwatch Ratings

84 Likeliness to Recommend

1 Since last award

91 Plan to Renew

80 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+89 Net Emotional Footprint

How much do users love Brandwatch?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Editorial Calendar The ability to create a common calendar view on when certain content assets will be published to customer-facing properties.

Content Storage The ability to store various content assets (including text, photos and video) in a defined, structured repository.

Advanced Audio Management The ability to store, manage and perform basic edits on high-fidelity audio content.

Web Experience Management Integration The ability to integrate with dedicated Web Experience Management platforms (either in the vendor's own product portfolio, or with 3rd party solutions).

Content Campaign Management The ability to deploy specific collateral or assets from the system to feed multi-channel marketing campaigns.

Multi-Channel Distribution The ability to deploy content assets and collateral to multiple channel endpoints (for example, traditional websites, native mobile applications or social media

Content Creation Provides tools for creating content to be used and shared on the platform.

Personalization/Audience Targeting The ability to display certain content types in a given channel endpoint based on audience demographics (known profile) or traffic attributes (unknown profile).

DAM (Digital asset management) Integration The ability to integrate with dedicated Digital Asset Management Platforms.

Content Curation / Library Controls The ability to curate content through tagging and metadata management, as well as library services (such as version control).

Editorial Workflow The ability to move content through a structured, automated workflow process (i.e. intake content from create applications, and move to specific folders.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Also Featured in...

Social Media Management - Enterprise

Social Media Monitoring

Brandwatch Reviews

Prashant B.

Go to product for your goals.

Likeliness to Recommend

Pros

Anna R.

Holistic Social Media Monitoring

Likeliness to Recommend

Pros

Rui G.

Great product! Definitely recommend!

Likeliness to Recommend

Pros

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Since last award

Feature Ratings

Editorial Calendar

Content Storage

Advanced Audio Management

Web Experience Management Integration

Content Campaign Management

Multi-Channel Distribution

Content Creation

Personalization/Audience Targeting

DAM (Digital asset management) Integration

Content Curation / Library Controls

Editorial Workflow

Vendor Capability Ratings

Ease of Customization

Ease of Implementation

Availability and Quality of Training

Usability and Intuitiveness

Breadth of Features

Vendor Support

Quality of Features

Business Value Created

Ease of IT Administration

Ease of Data Integration

Product Strategy and Rate of Improvement