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Brandwatch, Inc.

Brandwatch

Composite Score

8.0 /10

CX Score

8.1 /10

33 Reviews Write a Review

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What is Brandwatch?

Brandwatch (combined with Falcon.io) is a digital consumer intelligence company, allowing users to analyze and utilize conversations from across the web and social media. With official access to Twitter, Reddit, and Tumblr's firehose, plus data coming from 100 million other sites, Brandwatch's historical archive includes over a trillion conversations, with 501 million new ones added every day. The platform then combines queries and AI to help you parse and analyze the data that's useful to you. From there it can be chopped, sliced, and combined to find insights you can put into action.

Company Details

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Awards & Recognition

Brandwatch won the following awards in the Content Marketing category

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0 Top Rated Capabilities

2 Top Rated Features

Latest Award, 2025

0 Top Rated Capabilities

4 Top Rated Features

2024

2 Top Rated Capabilities

6 Top Rated Features

2023

Brandwatch Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Brandwatch.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

85 Likeliness to Recommend

1
Since last award

92 Plan to Renew

1
Since last award

80 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+90 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Brandwatch?

3% Negative

3% Neutral

94% Positive

Pros

Respectful
Trustworthy
Acts with Integrity
Fair

Feature Ratings

Average 84

Editorial Calendar

Content Storage

Content Campaign Management

Web Experience Management Integration

Advanced Audio Management

Multi-Channel Distribution

Content Creation

Personalization/Audience Targeting

DAM (Digital asset management) Integration

Content Curation / Library Controls

Editorial Workflow

Vendor Capability Ratings

Average 80

Ease of Customization

Ease of Implementation

Usability and Intuitiveness

Availability and Quality of Training

Breadth of Features

Vendor Support

Quality of Features

Business Value Created

Ease of IT Administration

Ease of Data Integration

Product Strategy and Rate of Improvement

Also Featured in...

Social Media Management - Enterprise

Score 8.1

View Brandwatch in this category (opens in a new tab)

Social Media Monitoring

Score 7.8

View Brandwatch in this category (opens in a new tab)

Brandwatch Reviews

Rui G.

Role: Consultant
Industry: Media
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Mar 2023

Great product! Definitely recommend!

Likeliness to Recommend

9 /10

What differentiates Brandwatch from other similar products?

Great User Experience, Great dashboard customisation, Constant improvement and addition of new tools, Audience Segmentation

What is your favorite aspect of this product?

Dashboard!

What do you dislike most about this product?

Gets slow when dataset gets bigger, Still struggles to understand and categorise words and context, Struggles to understand sentences, Platform limitations (needs to include TikTok)

What recommendations would you give to someone considering this product?

Improve Natural Language processing and improve sentiment analysis

Pros

Reliable
Enables Productivity
Trustworthy
Unique Features

Salome C.

Role: Finance
Industry: Finance
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Feb 2023

Effective features

Likeliness to Recommend

10 /10

What differentiates Brandwatch from other similar products?

In the error of social media, you need a tool to monitor and notify you when mentioned and gives you trends to ensure you market in the right direction. One of the best tool for such assignment is the Brandwatch. You are able to monitor all the social media platforms and analyze the trends to give you the best marketing direction for your strategies.

What is your favorite aspect of this product?

other than most tool in its competition, you are able to follow well and be informed about the social media happening without hustle,

What do you dislike most about this product?

For dislike, the tool has never disappointed.

What recommendations would you give to someone considering this product?

Highly recommended for social media marketing.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Sheila K.

Role: Sales Marketing
Industry: Technology
Involvement: Vendor Selection and Purchasing

Validated Review

Verified Reviewer

Submitted Sep 2022

Fantastic product!

Likeliness to Recommend

6 /10

What differentiates Brandwatch from other similar products?

There are a lot of analytics that are at your disposal.

What is your favorite aspect of this product?

The filtering capabilities are wonderful!

What do you dislike most about this product?

Video tutorials would be a great addition to the toolset. I know if I run into an issue, rather than calling support - pulling up a video would be most helpful

What recommendations would you give to someone considering this product?

There are many products like this out there. Make sure whichever you choose works best for your environment. Brandwatch is a great option!

Pros

Performance Enhancing
Continually Improving Product
Reliable
Enables Productivity

Brandwatch

What is Brandwatch?

Company Details

Need Assistance?

Awards & Recognition

Brandwatch Ratings

85 Likeliness to Recommend

1 Since last award

92 Plan to Renew

1 Since last award

80 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+90 Net Emotional Footprint

How much do users love Brandwatch?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Editorial Calendar The ability to create a common calendar view on when certain content assets will be published to customer-facing properties.

Content Storage The ability to store various content assets (including text, photos and video) in a defined, structured repository.

Content Campaign Management The ability to deploy specific collateral or assets from the system to feed multi-channel marketing campaigns.

Web Experience Management Integration The ability to integrate with dedicated Web Experience Management platforms (either in the vendor's own product portfolio, or with 3rd party solutions).

Advanced Audio Management The ability to store, manage and perform basic edits on high-fidelity audio content.

Multi-Channel Distribution The ability to deploy content assets and collateral to multiple channel endpoints (for example, traditional websites, native mobile applications or social media

Content Creation Provides tools for creating content to be used and shared on the platform.

Personalization/Audience Targeting The ability to display certain content types in a given channel endpoint based on audience demographics (known profile) or traffic attributes (unknown profile).

DAM (Digital asset management) Integration The ability to integrate with dedicated Digital Asset Management Platforms.

Content Curation / Library Controls The ability to curate content through tagging and metadata management, as well as library services (such as version control).

Editorial Workflow The ability to move content through a structured, automated workflow process (i.e. intake content from create applications, and move to specific folders.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Also Featured in...

Social Media Management - Enterprise

Social Media Monitoring

Brandwatch Reviews

Rui G.

Great product! Definitely recommend!

Likeliness to Recommend

Pros

Salome C.

Effective features

Likeliness to Recommend

Pros

Sheila K.

Fantastic product!

Likeliness to Recommend

Pros

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Feature Ratings

Editorial Calendar

Content Storage

Content Campaign Management

Web Experience Management Integration

Advanced Audio Management

Multi-Channel Distribution

Content Creation

Personalization/Audience Targeting

DAM (Digital asset management) Integration

Content Curation / Library Controls

Editorial Workflow

Vendor Capability Ratings

Ease of Customization

Ease of Implementation

Usability and Intuitiveness

Availability and Quality of Training

Breadth of Features

Vendor Support

Quality of Features

Business Value Created

Ease of IT Administration

Ease of Data Integration

Product Strategy and Rate of Improvement