Brandwatch Logo
Brandwatch Logo
Brandwatch, Inc.

Brandwatch

Composite Score
7.8 /10
CX Score
7.7 /10
Brandwatch
7.8 /10

What is Brandwatch?

Brandwatch (combined with Falcon.io) is a digital consumer intelligence company, allowing users to analyze and utilize conversations from across the web and social media. With official access to Twitter, Reddit, and Tumblr's firehose, plus data coming from 100 million other sites, Brandwatch's historical archive includes over a trillion conversations, with 501 million new ones added every day. The platform then combines queries and AI to help you parse and analyze the data that's useful to you. From there it can be chopped, sliced, and combined to find insights you can put into action.

Company Details


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Awards & Recognition

Brandwatch won the following awards in the Social Media Monitoring category

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Brandwatch Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Brandwatch.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

89 Likeliness to Recommend

1
Since last award

96 Plan to Renew

1
Since last award

85 Satisfaction of Cost Relative to Value

2
Since last award


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+87 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Brandwatch?

3% Negative
6% Neutral
91% Positive

Pros

  • Trustworthy
  • Client Friendly Policies
  • Efficient Service
  • Saves Time

Feature Ratings

Average 87

Sentiment Analysis

88

Visual Analytics

87

Dashboards and Reporting

87

Social Media Channel Integration Inbound

87

Publishing

86

Competitor Tracking

85

Audience Segmentation

85

Influencer Identification

83

Collaboration

81

Vendor Capability Ratings

Average 84

Quality of Features

91

Breadth of Features

90

Business Value Created

88

Ease of Implementation

87

Usability and Intuitiveness

86

Ease of Customization

85

Availability and Quality of Training

84

Ease of Data Integration

82

Product Strategy and Rate of Improvement

81

Ease of IT Administration

79

Vendor Support

76

Brandwatch Reviews

Sarah B.

  • Role: Human Resources
  • Industry: Healthcare
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Aug 2022

Market Shining Through Collaboration Platform

Likeliness to Recommend

10 /10

What differentiates Brandwatch from other similar products?

Combination of features,single software that serves whole team needs.

What is your favorite aspect of this product?

It combination of team management and workflow as well as digital marketing.

What do you dislike most about this product?

So far it has proved to be of more benefits than what we expected we can't complain at all.

What recommendations would you give to someone considering this product?

To reduce costs and enhance your productivity, join ti's software .

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing
  • Role: Industry Specific Role
  • Industry: Retail
  • Involvement: End User of Application
Validated Review
Anonymous Reviewer

Submitted Jul 2022

The best knowledge-friendly device on the market.

Likeliness to Recommend

8 /10

Pros

  • Trustworthy
  • Effective Service
  • Saves Time
  • Respectful

Jordan M.

  • Role: Sales Marketing
  • Industry: Gaming and Hospitality
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jun 2022

"Effective tool for managing social media"

Likeliness to Recommend

8 /10

What differentiates Brandwatch from other similar products?

Falcon.io differs from other programs because it has many features and I really like that.

What is your favorite aspect of this product?

Falcon is a great choice if you want to publish social media updates to a large number of networks on a regular basis. The post can be reviewed and approved by a team member, who can also discuss and edit it if required. Create an effective communication strategy by using Falcon's preset responses and the ability to respond to social media comments. It's possible to monitor trends in addition to social media and keyword searches.

What do you dislike most about this product?

In most cases, only the person who created the post has the power to change it; however, the approver should have the ability to do so as well. Post editing can be a bit tricky.

What recommendations would you give to someone considering this product?

Falcon provides users with many more features and a more up-to-date user interface than HootSuite does, making it an appealing alternative for those who are unsure which social posting platform to choose. Additionally, it possesses a calendar view, which is comparable to that of other programs now available.

Pros

  • Unique Features
  • Efficient Service
  • Effective Service
  • Saves Time

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