Brandwatch Logo
Brandwatch Logo
Brandwatch, Inc.

Brandwatch

Composite Score
7.8 /10
CX Score
7.7 /10
Brandwatch
7.8 /10

What is Brandwatch?

Brandwatch (combined with Falcon.io) is a digital consumer intelligence company, allowing users to analyze and utilize conversations from across the web and social media. With official access to Twitter, Reddit, and Tumblr's firehose, plus data coming from 100 million other sites, Brandwatch's historical archive includes over a trillion conversations, with 501 million new ones added every day. The platform then combines queries and AI to help you parse and analyze the data that's useful to you. From there it can be chopped, sliced, and combined to find insights you can put into action.

Company Details


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Awards & Recognition

Brandwatch won the following awards in the Social Media Monitoring category

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Brandwatch Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Brandwatch.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

89 Likeliness to Recommend

1
Since last award

96 Plan to Renew

1
Since last award

85 Satisfaction of Cost Relative to Value

2
Since last award


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+87 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Brandwatch?

3% Negative
6% Neutral
91% Positive

Pros

  • Trustworthy
  • Client Friendly Policies
  • Efficient Service
  • Saves Time

Feature Ratings

Average 87

Sentiment Analysis

88

Visual Analytics

87

Dashboards and Reporting

87

Social Media Channel Integration Inbound

87

Publishing

86

Competitor Tracking

85

Audience Segmentation

85

Influencer Identification

83

Collaboration

81

Vendor Capability Ratings

Average 84

Quality of Features

91

Breadth of Features

90

Business Value Created

88

Ease of Implementation

87

Usability and Intuitiveness

86

Ease of Customization

85

Availability and Quality of Training

84

Ease of Data Integration

82

Product Strategy and Rate of Improvement

81

Ease of IT Administration

79

Vendor Support

76

Brandwatch Reviews

Sümmani D.

  • Role: Industry Specific Role
  • Industry: Food and Beverage
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Apr 2022

Best social intelligence tool

Likeliness to Recommend

10 /10

What differentiates Brandwatch from other similar products?

Interface Very easy to understand and use Flexible

What is your favorite aspect of this product?

Customizable dashboards and charts

What do you dislike most about this product?

Nothing really

What recommendations would you give to someone considering this product?

Identify your brand/competitor/topic social volume to select the best option

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Viviane L.

  • Role: Sales Marketing
  • Industry: Healthcare
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Mar 2022

Some features missing, no batch integration

Likeliness to Recommend

6 /10

What differentiates Brandwatch from other similar products?

Falcon allows to both publish and engage with customers and visitors of Facebook, Youtub and LinkedIn for our business. Some features available for posting : caroussels, link posts, text posts Some dasboards that can be customized, arrived in 2020. Great client support.

What is your favorite aspect of this product?

Notifications when a comment arrived and needs to be answered dashboards are really interesting

What do you dislike most about this product?

Some features not available : not able to post carroussels on LinkedIn, cannot post square visuels on LinkedIn even for dark posts, this is crazy. For those we need to get to LK directly to post them. Not intuitive as far as creation of carroussels It would be good to have some workflow possible with other softwares for instance visual creation Realy need some batch integration the same we can do on Hubspot when integrating an Excel file and the whole month is there, pubished in a few clics cannot post on multiple networks the same content

What recommendations would you give to someone considering this product?

Consider other options too Falcon.io is convenient but some features are really missing, and if you want to be very effective this is not the ideal tool.

Pros

  • Trustworthy
  • Efficient Service
  • Caring
  • Respectful

Cons

  • Slower Product Innovation
  • Charges for Enhancements
  • Inhibits Innovation

Vivian Francos ..

  • Role: Sales Marketing
  • Industry: Media
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Feb 2022

Really potent and full capabilities

Likeliness to Recommend

10 /10

What differentiates Brandwatch from other similar products?

Very complete and intuitive menu options

What is your favorite aspect of this product?

Fast and complete

What do you dislike most about this product?

nothing . only the price is not affordable for some companies

What recommendations would you give to someone considering this product?

take a demo previously to learn how exponential results

Pros

  • Reliable
  • Performance Enhancing
  • Enables Productivity
  • Trustworthy

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