Brandwatch, Inc.

Brandwatch

Composite Score

8.0 /10

CX Score

8.1 /10

47 Reviews Write a Review

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What is Brandwatch?

Brandwatch (combined with Falcon.io) is a digital consumer intelligence company, allowing users to analyze and utilize conversations from across the web and social media. With official access to Twitter, Reddit, and Tumblr's firehose, plus data coming from 100 million other sites, Brandwatch's historical archive includes over a trillion conversations, with 501 million new ones added every day. The platform then combines queries and AI to help you parse and analyze the data that's useful to you. From there it can be chopped, sliced, and combined to find insights you can put into action.

Company Details

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Awards & Recognition

Brandwatch won the following awards in the Social Media Management - Enterprise category

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2 Top Rated Capabilities

1 Top Rated Features

2024

4 Top Rated Capabilities

3 Top Rated Features

2023

2 Top Rated Capabilities

1 Top Rated Features

2022

Brandwatch Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Brandwatch.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

86 Likeliness to Recommend

95 Plan to Renew

3
Since last award

84 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+88 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Brandwatch?

3% Negative

5% Neutral

92% Positive

Pros

Saves Time
Acts with Integrity
Performance Enhancing
Trustworthy

Feature Ratings

Average 83

Social Asset Management

Social Response Management

Social Media Channel Integration Inbound

Dashboards and Visualization

Social Post Archival

Social Media Channel Integration Outbound

Campaign Execution

Sentiment Analysis

Social Moderation and Workflow Management

Trend Analysis

Contextual Analysis

Vendor Capability Ratings

Average 82

Ease of Implementation

Availability and Quality of Training

Quality of Features

Usability and Intuitiveness

Breadth of Features

Business Value Created

Product Strategy and Rate of Improvement

Ease of Customization

Vendor Support

Ease of IT Administration

Ease of Data Integration

Also Featured in...

Content Marketing

Score 7.9

View Brandwatch in this category (opens in a new tab)

Social Media Monitoring

Score 7.8

View Brandwatch in this category (opens in a new tab)

Brandwatch Reviews

Benjamín S.

Role: Sales Marketing
Industry: Media
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Feb 2025

Features disappoint

Likeliness to Recommend

9 /10

What differentiates Brandwatch from other similar products?

It's powerful social listening and analytics capabilities. Another standout feature is it's AI-driven data analysis, which helps uncover patterns and trends that might otherwise go unnoticed.

What is your favorite aspect of this product?

My favorite aspect it's advanced social listening and dentiment analysis. It goes beyond just tracking social media mentions, it analyzes conversations across new sites, blogs, and forums, giving a much deeper understanding of public perception and industry trends.

What do you dislike most about this product?

It's steep learning curve

What recommendations would you give to someone considering this product?

I´s recommend investing time in learning the platform, the insights ypu can gain area incredibly valuable, but there's a learning curve. Take advantage of training resources and customer support.

Pros

Continually Improving Product
Inspires Innovation
Caring
Respectful

Alberto D.

Role: Sales Marketing
Industry: Media
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Oct 2024

Real Time Crypto Trends and Sentiment Insights

Likeliness to Recommend

9 /10

What differentiates Brandwatch from other similar products?

Brandwatch excels in providing deep sentiment analysis across multiple platforms. For the cryptocurrency world, where market sentiment shifts rapidly, this is crucial. Unlike other tools, Brandwatch goes beyond surface-level metrics, offering detailed insights into the tone and emotions behind mentions.

What is your favorite aspect of this product?

My favorite feature is the ability to track keywords and phrases across social media and online forums in real-time. In the crypto space, trends change quickly, and having instant access to how people are talking about certain coins or technologies allows me to adjust our content and engagement strategies on the fly.

What do you dislike most about this product?

One of the challenges I’ve faced with Brandwatch is the occasional lag in pulling data from certain platforms, particularly smaller or niche sites where crypto discussions often take place. While the tool covers major platforms well, improving integration with crypto-specific communities like Telegram and Discord would make it even more valuable for our purposes.

What recommendations would you give to someone considering this product?

If you’re managing a brand in the fast-paced world of cryptocurrency, Brandwatch is a must-have tool. It allows you to stay ahead of trends, gauge community sentiment, and monitor your competitors effectively.

Pros

Continually Improving Product
Enables Productivity
Efficient Service
Effective Service

Dan S.

Role: Sales Marketing
Industry: Education
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted May 2024

Easy to use, cost effective and a great experience

Likeliness to Recommend

9 /10

What differentiates Brandwatch from other similar products?

It's a one stop shop for all inbound and outbound brand insight.

What is your favorite aspect of this product?

I enjoy the one stop shop to be able to review brand sentiment and online perception.

What do you dislike most about this product?

There's nothing I particularly dislike about the product.

What recommendations would you give to someone considering this product?

Ensure you have clear roles and responsibilities set out before purchasing the product, to make the most of it's features.

Pros

Performance Enhancing
Enables Productivity
Transparent
Reliable

Brandwatch

What is Brandwatch?

Company Details

Need Assistance?

Awards & Recognition

Brandwatch Ratings

86 Likeliness to Recommend

95 Plan to Renew

3 Since last award

84 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+88 Net Emotional Footprint

How much do users love Brandwatch?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Social Asset Management Ability to access visual asset library with access permissions and expiry dates to be used on social media.

Social Response Management Ability to respond in-band to social media posts; ability to execute post-time optimization.

Social Media Channel Integration Inbound Ability to monitor social media services, such as Facebook, Twitter, LinkedIn, YouTube, and more.

Dashboards and Visualization Ability to visualize data and create analytics dashboards.

Social Post Archival Ability to archive social posts and platform activity to create an audit trail.

Social Media Channel Integration Outbound Ability to publish to social media services such as Facebook, Twitter, LinkedIn, YouTube, and more.

Campaign Execution Ability to manage social and media assets: tools for social campaign execution, reporting, and analytics.

Sentiment Analysis Ability to analyze and uncover insights from attitudes and opinions expressed on social media.

Social Moderation and Workflow Management Ability to create end-to-end routing and escalation workflows from social content.

Trend Analysis Ability to monitor trends and traffic on multiple social media sites.

Contextual Analysis Ability to use NLP, deep learning and semantic analysis to extract meaning from social posts.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Also Featured in...

Content Marketing

Social Media Monitoring

Brandwatch Reviews

Benjamín S.

Features disappoint

Likeliness to Recommend

Pros

Alberto D.

Real Time Crypto Trends and Sentiment Insights

Likeliness to Recommend

Pros

Dan S.

Easy to use, cost effective and a great experience

Likeliness to Recommend

Pros

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3
Since last award

Feature Ratings

Social Asset Management

Social Response Management

Social Media Channel Integration Inbound

Dashboards and Visualization

Social Post Archival

Social Media Channel Integration Outbound

Campaign Execution

Sentiment Analysis

Social Moderation and Workflow Management

Trend Analysis

Contextual Analysis

Vendor Capability Ratings

Ease of Implementation

Availability and Quality of Training

Quality of Features

Usability and Intuitiveness

Breadth of Features

Business Value Created

Product Strategy and Rate of Improvement

Ease of Customization

Vendor Support

Ease of IT Administration

Ease of Data Integration