
In Partnership With SelectHub
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What is Braze?
Braze is a comprehensive customer engagement platform that powers relevant and memorable experiences between consumers and the brands they love. Context underpins every Braze interaction, helping brands foster human connection with consumers.
Company Details
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In Partnership With SelectHub
Braze Ratings
Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
to access more information on Braze.
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
86 Likeliness to Recommend
1
Since last award
93 Plan to Renew
1
Since last award
82 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+85 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Braze?
Pros
- Helps Innovate
- Trustworthy
- Inspires Innovation
- Respectful
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Marketing Automation
Customer Journey Modelling
SMS Marketing
Multivariant Testing
Marketing Asset Management
Marketing Project Management
Social Media Marketing Management
Mobile Marketing Management
Marketing Analytics
Marketing Master Data Management
Vendor Capability Ratings
Business Value Created
Availability and Quality of Training
Vendor Support
Breadth of Features
Ease of Implementation
Product Strategy and Rate of Improvement
Usability and Intuitiveness
Ease of Customization
Quality of Features
Ease of Data Integration
Ease of IT Administration
Braze Reviews
- Role: Operations
- Industry: Healthcare
- Involvement: End User of Application
Submitted May 2022
Easy to use
Likeliness to Recommend
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Trustworthy
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Oliver S.
- Role: Sales Marketing
- Industry: Finance
- Involvement: Business Leader or Manager
Submitted Apr 2022
A super powerful and intuitive automation tool.
Likeliness to Recommend
What differentiates Braze from other similar products?
It's intuitive and easy to use for new users, but also feature-packed, meaning experienced users are constantly finding new things.
What is your favorite aspect of this product?
The speed at which it takes to get personalised campaigns up and running in no time at all.
What do you dislike most about this product?
Can't think of any.
What recommendations would you give to someone considering this product?
Take the time to read the training documents. Get across the foundations early.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.

Sonia P.
- Role: Sales Marketing
- Industry: Telecommunications
- Involvement: End User of Application
Submitted Apr 2022
Intuitive, comprehensive multi-channel solution
Likeliness to Recommend
What differentiates Braze from other similar products?
It works on iPad for 90% of the time. Some marketing software only works on a computer. Who wants to lug a laptop everywhere just in case of a quick fix, opportunistic launch or halt of a marketing campaign? With Braze you can probably change what you need to change from anywhere.
What is your favorite aspect of this product?
Intuitiveness. You can generally figure out how to use the software without much instruction or need to ask for help. There is significant self help available on the website as well as a Slack community. When you do request help, customer success and customer service are very responsive.
What do you dislike most about this product?
First, the lack of a way to generate a pdf of all campaign assets that could be forwarded for approvals. Second, the cost. I wish my company had all channels set up in Braze as it has the best user experience of the software solutions that we use. We use different systems for execution for greater analytical features and lower cost. I’d rather all the channels be set up and available, even if some channels had a reduced usage limit.
What recommendations would you give to someone considering this product?
I don’t think you can go wrong with Braze. It gets the job done for all the major mobile channels - push, email, content cards, in apps, SMS. Also the system is easy to use, stable and reliable.
Pros
- Helps Innovate
- Reliable
- Performance Enhancing
- Enables Productivity
Please tell us why you think this review should be flagged.
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