Braze Logo
Braze Logo
Braze

Braze

Composite Score
7.7 /10
CX Score
7.8 /10
Get Demo

In Partnership With SelectHub

Claim Software
Category
Braze
7.7 /10

What is Braze?

Braze is a comprehensive customer engagement platform that powers relevant and memorable experiences between consumers and the brands they love. Context underpins every Braze interaction, helping brands foster human connection with consumers.

Company Details

Book a Free Demo Today!

See it in action with a free demo.

Click below to sign up on our partner's website.

Get Demo

In Partnership With SelectHub

Awards & Recognition

Braze won the following awards in the Marketing Automation - B2C category

Filter By

Braze Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Braze.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

86 Likeliness to Recommend

1
Since last award

93 Plan to Renew

1
Since last award

82 Satisfaction of Cost Relative to Value


{y}
{name}

Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+85 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Braze?

0% Negative
9% Neutral
91% Positive

Pros

  • Helps Innovate
  • Trustworthy
  • Inspires Innovation
  • Respectful

Feature Ratings

Average 84

Email Marketing Automation

91

Customer Journey Modelling

90

SMS Marketing

88

Multivariant Testing

88

Marketing Asset Management

85

Marketing Project Management

84

Social Media Marketing Management

81

Mobile Marketing Management

78

Marketing Analytics

74

Marketing Master Data Management

71

Vendor Capability Ratings

Average 82

Business Value Created

87

Availability and Quality of Training

86

Vendor Support

85

Breadth of Features

84

Ease of Implementation

83

Product Strategy and Rate of Improvement

82

Usability and Intuitiveness

82

Ease of Customization

80

Quality of Features

79

Ease of Data Integration

79

Ease of IT Administration

76

Braze Reviews

  • Role: Operations
  • Industry: Healthcare
  • Involvement: End User of Application
Validated Review
Anonymous Reviewer

Submitted May 2022

Easy to use

Likeliness to Recommend

9 /10

Pros

  • Reliable
  • Performance Enhancing
  • Enables Productivity
  • Trustworthy

Oliver S.

  • Role: Sales Marketing
  • Industry: Finance
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Apr 2022

A super powerful and intuitive automation tool.

Likeliness to Recommend

10 /10

What differentiates Braze from other similar products?

It's intuitive and easy to use for new users, but also feature-packed, meaning experienced users are constantly finding new things.

What is your favorite aspect of this product?

The speed at which it takes to get personalised campaigns up and running in no time at all.

What do you dislike most about this product?

Can't think of any.

What recommendations would you give to someone considering this product?

Take the time to read the training documents. Get across the foundations early.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Sonia P.

  • Role: Sales Marketing
  • Industry: Telecommunications
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Apr 2022

Intuitive, comprehensive multi-channel solution

Likeliness to Recommend

9 /10

What differentiates Braze from other similar products?

It works on iPad for 90% of the time. Some marketing software only works on a computer. Who wants to lug a laptop everywhere just in case of a quick fix, opportunistic launch or halt of a marketing campaign? With Braze you can probably change what you need to change from anywhere.

What is your favorite aspect of this product?

Intuitiveness. You can generally figure out how to use the software without much instruction or need to ask for help. There is significant self help available on the website as well as a Slack community. When you do request help, customer success and customer service are very responsive.

What do you dislike most about this product?

First, the lack of a way to generate a pdf of all campaign assets that could be forwarded for approvals. Second, the cost. I wish my company had all channels set up in Braze as it has the best user experience of the software solutions that we use. We use different systems for execution for greater analytical features and lower cost. I’d rather all the channels be set up and available, even if some channels had a reduced usage limit.

What recommendations would you give to someone considering this product?

I don’t think you can go wrong with Braze. It gets the job done for all the major mobile channels - push, email, content cards, in apps, SMS. Also the system is easy to use, stable and reliable.

Pros

  • Helps Innovate
  • Reliable
  • Performance Enhancing
  • Enables Productivity

Most Popular Braze Comparisons