Brevo Customer Reviews 2025 | Email Marketing

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Brevo

Composite Score

8.9 /10

CX Score

9.2 /10

95 Reviews Write a Review

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What is Brevo?

Brevo is an all-in-one platform to manage your customer relationships via Email, SMS, Chat and moreBrevo (formerly SendinBlue) is a self service solution for companies to send emails and SMS. Born of the need to effectively and easily manage marketing campaigns independently, Brevo is for both beginners and advanced users.

Company Details

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Awards & Recognition

Brevo won the following awards in the Email Marketing category

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2025 Data Quadrant Champion

Latest Award, 2025

1 Top Rated Capabilities

6 Top Rated Features

Latest Award, 2025

2024 Emotional Footprint Champion

2024

4 Top Rated Capabilities

5 Top Rated Features

2024

2 Top Rated Capabilities

3 Top Rated Features

2023

0 Top Rated Capabilities

4 Top Rated Features

2022

Brevo Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Brevo.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

90 Likeliness to Recommend

97 Plan to Renew

91 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+93 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Brevo?

1% Negative

3% Neutral

96% Positive

Pros

Reliable
Enables Productivity
Generous Negotitation
Trustworthy

Feature Ratings

Average 85

Email Delivery

Basic Reporting and Analytics

Campaign Management

Segmentation

Contact Database

Email Templates

Content Authoring

SPAM Compliance

Mobile Optimized

Auto-Responders

A/B Testing

Vendor Capability Ratings

Average 83

Business Value Created

Ease of IT Administration

Ease of Implementation

Availability and Quality of Training

Product Strategy and Rate of Improvement

Quality of Features

Usability and Intuitiveness

Ease of Data Integration

Breadth of Features

Vendor Support

Ease of Customization

Also Featured in...

Marketing Automation - B2B

Score 9.0

View Brevo in this category (opens in a new tab)

SMS Marketing

Score 8.7

View Brevo in this category (opens in a new tab)

Brevo Reviews

Bryan H.

Role: Sales Marketing
Industry: Technology
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Jan 2022

Email Marketing Made Simple & Streamlined

Likeliness to Recommend

9 /10

What differentiates Brevo from other similar products?

Sendinblue is not only easy to use, it offers great email deliverability with a solid template builder and more. Other products get bogged down with too many features, but Sendinblue makes building emails easy with a drag-and-drop approach.

What is your favorite aspect of this product?

Sendinblue makes getting out new campaigns easy and efficient, which is especially important when we're on a deadline to get a blast out about something urgent. Additionally, Sendinblue integrates seamlessly into our email marketing workflow.

What do you dislike most about this product?

Costs can certainly add up, depending on how many emails your organization sends. Email volume is something to consider when making the purchase, however it's also quite competitive when comparing other vendor prices.

What recommendations would you give to someone considering this product?

If you need a simple and easy-to-use email marketing tool, Sendinblue is worth looking at. It keeps our business efficient with a solid email builder and other useful features, such as A/B testing and more.

Pros

Continually Improving Product
Reliable
Performance Enhancing
Enables Productivity

Lorenzo M.

Role: Sales Marketing
Industry: Communications
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Nov 2021

"Good product, many features, results guaranteed"

Likeliness to Recommend

8 /10

What differentiates Brevo from other similar products?

Ease of use is the real distinctive factor.

What is your favorite aspect of this product?

It's intuitive and this is something you can't find anywhere out there.

What do you dislike most about this product?

Limited functionalities when you need to customise further.

What recommendations would you give to someone considering this product?

First consider your goals, make a preliminary analysis of the real features you'll need by contacting an expert consultant.

Pros

Client's Interest First
Includes Product Enhancements
Helps Innovate
Enables Productivity

Cons

Commodity Features
Leverages Incumbent Status
Security Frustrates

Harjeet K.

Role: Sales Marketing
Industry: Consulting
Involvement: IT Development, Integration, and Administration

Validated Review

Verified Reviewer

Submitted Nov 2021

Affordable option with good opening rate of emails

Likeliness to Recommend

10 /10

What differentiates Brevo from other similar products?

Sendinblue offers good features at affordable prices. User can easily upgrade the package and customer care team is prompt with replies and sorting the issues

What is your favorite aspect of this product?

Customer care team is prompt and quick in resolving issues related to email marketing. That is the best aspect of sendinblue

What do you dislike most about this product?

Templates are outdated and their are no great drag and drop elements while designing the email marketing templates. That is the one thing i dislike about Sendinblue platform

What recommendations would you give to someone considering this product?

Go for purchasing sendinblue package as it is affordable, reliable, after sales support is good

Pros

Trustworthy
Effective Service
Respectful
Client Friendly Policies

Cons

Less Inspiring

Brevo

What is Brevo?

Company Details

Book a Free Demo Today!

Awards & Recognition

2025 Data Quadrant Champion

2024 Emotional Footprint Champion

Brevo Ratings

90 Likeliness to Recommend

97 Plan to Renew

91 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+93 Net Emotional Footprint

How much do users love Brevo?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Email Delivery The ability to send email to large number of recipients at-scale.

Basic Reporting and Analytics The ability to measure metrics related to CRM/emails/campaigns.

Campaign Management Email campaign management is a sequence of marketing efforts that contacts multiple recipients and are designed to reach out to subscribers at the best time.

Segmentation The ability to segregate mailing list based on criteria. Example, demographics, location, target market, existing or new customers.

Contact Database The ability for basic CRM capabilities - information about email subscribers, leads, and customers in a centralized location.

Email Templates The ability to create and curate email templates based off of approved brand standards.

Content Authoring The ability to create emails including body copy, ability to include graphics and test the content view.

SPAM Compliance The ability to actively manage compliance with spam-related legislation, for example, providing opt-out capabilities.

Mobile Optimized The ability to create email content that is easy to read on multiple platforms including mobile devices.

Auto-Responders The ability to send an automated email to new contacts, interact when subscribers engage with previous emails, and auto-respond when they join a new list.

A/B Testing A/B or Split Testing allows marketing managers to compare and contrast two or more versions of the same piece of content to maximizing open, click and rates.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Also Featured in...

Marketing Automation - B2B

SMS Marketing

Brevo Reviews

Bryan H.

Email Marketing Made Simple & Streamlined

Likeliness to Recommend

Pros

Lorenzo M.

"Good product, many features, results guaranteed"

Likeliness to Recommend

Pros

Cons

Harjeet K.

Affordable option with good opening rate of emails

Likeliness to Recommend

Pros

Cons

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Feature Ratings

Email Delivery

Basic Reporting and Analytics

Campaign Management

Segmentation

Contact Database

Email Templates

Content Authoring

SPAM Compliance

Mobile Optimized

Auto-Responders

A/B Testing

Vendor Capability Ratings

Business Value Created

Ease of IT Administration

Ease of Implementation

Availability and Quality of Training

Product Strategy and Rate of Improvement

Quality of Features

Usability and Intuitiveness

Ease of Data Integration

Breadth of Features

Vendor Support

Ease of Customization