Brevo Customer Reviews 2025 | SoftwareReviews

Brevo

Composite Score

9.0 /10

CX Score

9.2 /10

85 Reviews Write a Review

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What is Brevo?

Brevo is an all-in-one platform to manage your customer relationships via Email, SMS, Chat and moreBrevo (formerly SendinBlue) is a self service solution for companies to send emails and SMS. Born of the need to effectively and easily manage marketing campaigns independently, Brevo is for both beginners and advanced users.

Company Details

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Awards & Recognition

Brevo won the following awards in the Email Marketing category

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2024 Emotional Footprint Champion

Latest Award, 2024

4 Top Rated Capabilities

5 Top Rated Features

2024

2 Top Rated Capabilities

3 Top Rated Features

2023

0 Top Rated Capabilities

4 Top Rated Features

2022

Brevo Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Brevo.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

92 Likeliness to Recommend

1
Since last award

98 Plan to Renew

1
Since last award

93 Satisfaction of Cost Relative to Value

2
Since last award

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+94 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Brevo?

1% Negative

4% Neutral

95% Positive

Pros

Respectful
Trustworthy
Transparent
Includes Product Enhancements

Feature Ratings

Average 86

Email Delivery

Sales Intelligence & Conversion Rates

Contact Database

Campaign Management

Segmentation

Basic Reporting and Analytics

SPAM Compliance

Text Messaging

Content Authoring

Mobile Optimized

Email Templates

Vendor Capability Ratings

Average 84

Business Value Created

Availability and Quality of Training

Ease of IT Administration

Ease of Implementation

Usability and Intuitiveness

Breadth of Features

Quality of Features

Product Strategy and Rate of Improvement

Ease of Data Integration

Vendor Support

Ease of Customization

Also Featured in...

Marketing Automation - B2B

Score 8.9

View Brevo in this category (opens in a new tab)

SMS Marketing

Score 8.6

View Brevo in this category (opens in a new tab)

Brevo Reviews

Elias R.

Role: Sales Marketing
Industry: Technology
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Feb 2025

A Reliable Tool for Automation & Email Marketing

Likeliness to Recommend

10 /10

What differentiates Brevo from other similar products?

Brevo stands out from other email marketing and automation platforms in several ways. Unlike platforms like HubSpot and Mailchimp, which often charge based on the number of contacts, Brevo offers pricing based on email volume, making it more budget-friendly for growing businesses. This is especially beneficial for companies with large contact lists that don’t necessarily send emails frequently.

What is your favorite aspect of this product?

One of the best aspects of Brevo is its automation capabilities combined with affordable pricing. It provides a robust workflow builder that makes it easy to set up email sequences, lead nurturing, and customer engagement automations without the steep costs associated with competitors like HubSpot or ActiveCampaign.

What do you dislike most about this product?

Brevo works well for me, and I haven’t encountered many downsides. The automation and email marketing features are intuitive and effective, making it easy to manage campaigns without unnecessary complexity. It’s also cost-effective compared to other tools, which is a big plus. While some users mention UI or reporting limitations, I haven’t run into any major issues that affect my workflow. So far, it’s been a reliable and valuable tool for our marketing efforts.

What recommendations would you give to someone considering this product?

Start with Automation Early. Brevo’s automation workflows are one of its strongest features. Take advantage of them to streamline lead nurturing, follow-ups, and customer engagement. Brevo has strong email deliverability, but always warm up your domain, personalize content, and monitor engagement metrics to maintain inbox placement.

Pros

Helps Innovate
Continually Improving Product
Trustworthy
Unique Features

Shams A.

Role: Sales Marketing
Industry: Communications
Involvement: IT Leader or Manager

Validated Review

Verified Reviewer

Submitted Dec 2024

User friendly

Likeliness to Recommend

9 /10

What differentiates Brevo from other similar products?

Brevo differentiates by offering everything one needs be it emails, SMS, CRM, and automation, all at one place, all at prices that work for enterprises of all sizes.

What is your favorite aspect of this product?

What I really like about Brevo is that how easy it makes everything. All the tools we need, from email to automation, are in one place & it's just simple and effective for businesses to use.

What do you dislike most about this product?

One downside of Brevo is that its more advanced features, like segmentation and reporting, can be a bit basic compared to some competitors.

What recommendations would you give to someone considering this product?

If someone is considering Brevo, I’d recommend starting with the free plan to get a feel for its features & take advantage of their integrations with other tools one might already use to make the most of the platform.

Pros

Helps Innovate
Performance Enhancing
Trustworthy
Unique Features

Martin T.

Role: Operations
Industry: Finance
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Nov 2024

Comprehensive platform for diverse marketing needs

Likeliness to Recommend

8 /10

What differentiates Brevo from other similar products?

It is cost effective for business given that it charges based on emails sent rather than the contact list.

What is your favorite aspect of this product?

Customisable templates

What do you dislike most about this product?

Limited design flexibility

What recommendations would you give to someone considering this product?

Brevo is ideal for businesses with limited budgets and are looking up to scale up email campaigns

Pros

Trustworthy
Caring
Saves Time
Respectful

Brevo

What is Brevo?

Company Details

Book a Free Demo Today!

Awards & Recognition

2024 Emotional Footprint Champion

Brevo Ratings

92 Likeliness to Recommend

1 Since last award

98 Plan to Renew

1 Since last award

93 Satisfaction of Cost Relative to Value

2 Since last award

Emotional Footprint Overview

+94 Net Emotional Footprint

How much do users love Brevo?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Email Delivery The ability to send email to large number of recipients at-scale.

Sales Intelligence & Conversion Rates The ability to track conversion rates and ROI from email campaigns.

Contact Database The ability for basic CRM capabilities - information about email subscribers, leads, and customers in a centralized location.

Campaign Management Email campaign management is a sequence of marketing efforts that contacts multiple recipients and are designed to reach out to subscribers at the best time.

Segmentation The ability to segregate mailing list based on criteria. Example, demographics, location, target market, existing or new customers.

Basic Reporting and Analytics The ability to measure metrics related to CRM/emails/campaigns.

SPAM Compliance The ability to actively manage compliance with spam-related legislation, for example, providing opt-out capabilities.

Text Messaging The capability to send messages by SMS in addition to email.

Content Authoring The ability to create emails including body copy, ability to include graphics and test the content view.

Mobile Optimized The ability to create email content that is easy to read on multiple platforms including mobile devices.

Email Templates The ability to create and curate email templates based off of approved brand standards.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Also Featured in...

Marketing Automation - B2B

SMS Marketing

Brevo Reviews

Elias R.

A Reliable Tool for Automation & Email Marketing

Likeliness to Recommend

Pros

Shams A.

User friendly

Likeliness to Recommend

Pros

Martin T.

Comprehensive platform for diverse marketing needs

Likeliness to Recommend

Pros

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Feature Ratings

Email Delivery

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Campaign Management

Segmentation

Basic Reporting and Analytics

SPAM Compliance

Text Messaging

Content Authoring

Mobile Optimized

Email Templates

Vendor Capability Ratings

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Availability and Quality of Training

Ease of IT Administration

Ease of Implementation

Usability and Intuitiveness

Breadth of Features

Quality of Features

Product Strategy and Rate of Improvement

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Ease of Customization