Brevo Customer Reviews 2025 | Email Marketing

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Brevo

Composite Score

8.9 /10

CX Score

9.2 /10

95 Reviews Write a Review

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What is Brevo?

Brevo is an all-in-one platform to manage your customer relationships via Email, SMS, Chat and moreBrevo (formerly SendinBlue) is a self service solution for companies to send emails and SMS. Born of the need to effectively and easily manage marketing campaigns independently, Brevo is for both beginners and advanced users.

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Awards & Recognition

Brevo won the following awards in the Email Marketing category

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2025 Data Quadrant Champion

Latest Award, 2025

1 Top Rated Capabilities

6 Top Rated Features

Latest Award, 2025

2024 Emotional Footprint Champion

2024

4 Top Rated Capabilities

5 Top Rated Features

2024

2 Top Rated Capabilities

3 Top Rated Features

2023

0 Top Rated Capabilities

4 Top Rated Features

2022

Brevo Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Brevo.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

90 Likeliness to Recommend

97 Plan to Renew

91 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+93 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Brevo?

1% Negative

3% Neutral

96% Positive

Pros

Reliable
Enables Productivity
Generous Negotitation
Trustworthy

Feature Ratings

Average 85

Email Delivery

Basic Reporting and Analytics

Campaign Management

Segmentation

Contact Database

Email Templates

Content Authoring

SPAM Compliance

Mobile Optimized

Auto-Responders

A/B Testing

Vendor Capability Ratings

Average 83

Business Value Created

Ease of IT Administration

Ease of Implementation

Availability and Quality of Training

Product Strategy and Rate of Improvement

Quality of Features

Usability and Intuitiveness

Ease of Data Integration

Breadth of Features

Vendor Support

Ease of Customization

Also Featured in...

Marketing Automation - B2B

Score 9.0

View Brevo in this category (opens in a new tab)

SMS Marketing

Score 8.7

View Brevo in this category (opens in a new tab)

Brevo Reviews

Sheilla A.

Role: Sales Marketing
Industry: Other
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Mar 2025

My favorite email marketing service

Likeliness to Recommend

10 /10

What differentiates Brevo from other similar products?

Break is scalable, suitable for business sizes, ease to use and has best customer behavior tracking

What is your favorite aspect of this product?

A/B testing that enable users to test emails abd evaluate how to optimize campaigns

What do you dislike most about this product?

All features are likable

What recommendations would you give to someone considering this product?

Use on-boarding process with tutorials to make you familiarize with Brevo

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Ameya P.

Role: Sales Marketing
Industry: Technology
Involvement: Initial Implementation

Validated Review

Verified Reviewer

Submitted Mar 2025

"Powerful but Needs More Customization"

Likeliness to Recommend

9 /10

What differentiates Brevo from other similar products?

Brevo stands out with its user-friendly interface, affordable pricing, and strong automation features, combining email, SMS, and CRM in one platform

What is your favorite aspect of this product?

Its seamless automation and multi-channel communication capabilities make it highly efficient and user-friendly.

What do you dislike most about this product?

Limited customization options and occasional delays in data syncing.

What recommendations would you give to someone considering this product?

Consider Brevo if you need an affordable, user-friendly platform with strong automation and multi-channel communication. However, be aware of its customization limits and potential data sync delays.

Pros

Performance Enhancing
Unique Features
Effective Service
Respectful

Elias R.

Role: Sales Marketing
Industry: Technology
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Feb 2025

A Reliable Tool for Automation & Email Marketing

Likeliness to Recommend

10 /10

What differentiates Brevo from other similar products?

Brevo stands out from other email marketing and automation platforms in several ways. Unlike platforms like HubSpot and Mailchimp, which often charge based on the number of contacts, Brevo offers pricing based on email volume, making it more budget-friendly for growing businesses. This is especially beneficial for companies with large contact lists that don’t necessarily send emails frequently.

What is your favorite aspect of this product?

One of the best aspects of Brevo is its automation capabilities combined with affordable pricing. It provides a robust workflow builder that makes it easy to set up email sequences, lead nurturing, and customer engagement automations without the steep costs associated with competitors like HubSpot or ActiveCampaign.

What do you dislike most about this product?

Brevo works well for me, and I haven’t encountered many downsides. The automation and email marketing features are intuitive and effective, making it easy to manage campaigns without unnecessary complexity. It’s also cost-effective compared to other tools, which is a big plus. While some users mention UI or reporting limitations, I haven’t run into any major issues that affect my workflow. So far, it’s been a reliable and valuable tool for our marketing efforts.

What recommendations would you give to someone considering this product?

Start with Automation Early. Brevo’s automation workflows are one of its strongest features. Take advantage of them to streamline lead nurturing, follow-ups, and customer engagement. Brevo has strong email deliverability, but always warm up your domain, personalize content, and monitor engagement metrics to maintain inbox placement.

Pros

Helps Innovate
Continually Improving Product
Trustworthy
Unique Features

Brevo

What is Brevo?

Company Details

Book a Free Demo Today!

Awards & Recognition

2025 Data Quadrant Champion

2024 Emotional Footprint Champion

Brevo Ratings

90 Likeliness to Recommend

97 Plan to Renew

91 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+93 Net Emotional Footprint

How much do users love Brevo?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Email Delivery The ability to send email to large number of recipients at-scale.

Basic Reporting and Analytics The ability to measure metrics related to CRM/emails/campaigns.

Campaign Management Email campaign management is a sequence of marketing efforts that contacts multiple recipients and are designed to reach out to subscribers at the best time.

Segmentation The ability to segregate mailing list based on criteria. Example, demographics, location, target market, existing or new customers.

Contact Database The ability for basic CRM capabilities - information about email subscribers, leads, and customers in a centralized location.

Email Templates The ability to create and curate email templates based off of approved brand standards.

Content Authoring The ability to create emails including body copy, ability to include graphics and test the content view.

SPAM Compliance The ability to actively manage compliance with spam-related legislation, for example, providing opt-out capabilities.

Mobile Optimized The ability to create email content that is easy to read on multiple platforms including mobile devices.

Auto-Responders The ability to send an automated email to new contacts, interact when subscribers engage with previous emails, and auto-respond when they join a new list.

A/B Testing A/B or Split Testing allows marketing managers to compare and contrast two or more versions of the same piece of content to maximizing open, click and rates.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Also Featured in...

Marketing Automation - B2B

SMS Marketing

Brevo Reviews

Sheilla A.

My favorite email marketing service

Likeliness to Recommend

Pros

Ameya P.

"Powerful but Needs More Customization"

Likeliness to Recommend

Pros

Elias R.

A Reliable Tool for Automation & Email Marketing

Likeliness to Recommend

Pros

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Campaign Monitor by Marigold

Feature Ratings

Email Delivery

Basic Reporting and Analytics

Campaign Management

Segmentation

Contact Database

Email Templates

Content Authoring

SPAM Compliance

Mobile Optimized

Auto-Responders

A/B Testing

Vendor Capability Ratings

Business Value Created

Ease of IT Administration

Ease of Implementation

Availability and Quality of Training

Product Strategy and Rate of Improvement

Quality of Features

Usability and Intuitiveness

Ease of Data Integration

Breadth of Features

Vendor Support

Ease of Customization