Brevo Customer Reviews 2025 | SoftwareReviews

Brevo

Composite Score

8.7 /10

CX Score

9.2 /10

54 Reviews Write a Review

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What is Brevo?

Brevo is an all-in-one platform to manage your customer relationships via Email, SMS, Chat and moreBrevo (formerly SendinBlue) is a self service solution for companies to send emails and SMS. Born of the need to effectively and easily manage marketing campaigns independently, Brevo is for both beginners and advanced users.

Company Details

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Awards & Recognition

Brevo won the following awards in the SMS Marketing category

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2025 Data Quadrant Champion

Latest Award, 2025

3 Top Rated Capabilities

5 Top Rated Features

Latest Award, 2025

2024 Emotional Footprint Champion

2024

Strategy and Innovation
Product Impact
Contract Negotiation

2024

2024 Data Quadrant Champion

2024

7 Top Rated Capabilities

4 Top Rated Features

2024

4 Top Rated Capabilities

3 Top Rated Features

2023

Brevo Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Brevo.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

91 Likeliness to Recommend

2
Since last award

99 Plan to Renew

1
Since last award

91 Satisfaction of Cost Relative to Value

1
Since last award

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+96 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Brevo?

3% Negative

0% Neutral

97% Positive

Pros

Enables Productivity
Trustworthy
Generous Negotitation
Continually Improving Product

Feature Ratings

Average 83

Scheduled Messaging

Loyalty Promotions Management

Marketing Analytics

Social Media Marketing Management

Communication Archive

Mobile Marketing Management

Opt-in

Text Messaging

Application Integration

Mobile Payments

Surveys Feedback

Vendor Capability Ratings

Average 83

Business Value Created

Ease of Implementation

Usability and Intuitiveness

Breadth of Features

Ease of Data Integration

Product Strategy and Rate of Improvement

Ease of Customization

Quality of Features

Ease of IT Administration

Availability and Quality of Training

Vendor Support

Also Featured in...

Email Marketing

Score 8.9

View Brevo in this category (opens in a new tab)

Marketing Automation - B2B

Score 8.9

View Brevo in this category (opens in a new tab)

Brevo Reviews

John B.

Role: C-Level
Industry: Media
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Aug 2022

Fantastic Product

Likeliness to Recommend

10 /10

What differentiates Brevo from other similar products?

Send in blue offer a host of features and it is relatively intuitive to use. There are some other products on the market that offer less for more money and i think send in blue is a great fit for smaller business. It could be a major competitor.

What is your favorite aspect of this product?

Feature set and ease of use.

What do you dislike most about this product?

I would like to see far more integrations with other software and some features that others have such as convert kit are lacking.

What recommendations would you give to someone considering this product?

If you are a small business, you cannot go wrong.

Pros

Caring
Respectful
Generous Negotitation
Transparent

Josh v.

Role: Consultant
Industry: Consulting
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Aug 2022

Great tool for email marketing

Likeliness to Recommend

10 /10

What differentiates Brevo from other similar products?

It has everything you need to use email marketing successfully. They are continually improving the software and adding benefits to it for their users. I do not feel you can go wrong with using sendinblue for email marketing. They are a safe and reliable option.

What is your favorite aspect of this product?

You can do so much within sendinblue. They make it easy to use and intregrate with your existing tools.

What do you dislike most about this product?

For what I am using sendinblue for I can't say that there is anything I dislike. I have had a really good experience so far.

What recommendations would you give to someone considering this product?

Have a look and use their free tier to see for yourself if it will bring your business value.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

David G.

Role: Sales Marketing
Industry: Technology
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Aug 2022

Awesome SaaS and capabilites, but Regular Support

Likeliness to Recommend

7 /10

What differentiates Brevo from other similar products?

It has a very different approach, taking in account the quantity of emails rather than subscribers as most of the competing software does.

What is your favorite aspect of this product?

Is easy to use, clear promises and good product overall, not hard to implement or use.

What do you dislike most about this product?

The CRM is not good enough to compare it with their competitors, and I personally had a very bad experience with customer support, I can't say it's the rule, but that's just my experience with them.

What recommendations would you give to someone considering this product?

Consider their pricing, as it's very different than other products. If you rely on mostly transactional emails, take into account that each email counts towards your limits. If you send more campaigns than transactional emails, it may work well.

Pros

Continually Improving Product
Reliable
Performance Enhancing
Enables Productivity

Cons

Less Efficient Service
Less Respectful
Vendor Friendly Policies

Brevo

What is Brevo?

Company Details

Need Assistance?

Awards & Recognition

2025 Data Quadrant Champion

2024 Emotional Footprint Champion

2024 Data Quadrant Champion

Brevo Ratings

91 Likeliness to Recommend

2 Since last award

99 Plan to Renew

1 Since last award

91 Satisfaction of Cost Relative to Value

1 Since last award

Emotional Footprint Overview

+96 Net Emotional Footprint

How much do users love Brevo?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Scheduled Messaging Scheduling of one-time, multiple, or repeated messaging.

Loyalty Promotions Management The solution has a comprehensive loyalty module that also supports both fixed and real-time promotions, impacting pricing or product availability

Marketing Analytics Predictive analytics, machine learning, data ingestion and visualization; data segmentation; assign attributes to unstructured data; work from segmented data.

Social Media Marketing Management Ability to push content and pull leads from popular social media networks and manage social properties; aggregate and analyze social data for trend reporting.

Communication Archive Includes complete conversation or thread archiving capabilities for historical reporting, investigation, audit, and compliance purposes.

Mobile Marketing Management Includes ability to manage SMS, mobile application marketing, and push notifications on a variety of end user devices.

Opt-in Provides an opt-in option for potential subscribers.

Text Messaging The capability to send messages by SMS in addition to email.

Application Integration Includes functional and data integration with common applications such as CRM, CSM, ERP, email, etc.

Mobile Payments The ability to process mobile payments from a mobile wallet or other mobile phone payment app

Surveys Feedback Enables surveys/feedback forms to be sent to customers​

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Also Featured in...

Email Marketing

Marketing Automation - B2B

Brevo Reviews

John B.

Fantastic Product

Likeliness to Recommend

Pros

Josh v.

Great tool for email marketing

Likeliness to Recommend

Pros

David G.

Awesome SaaS and capabilites, but Regular Support

Likeliness to Recommend

Pros

Cons

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Feature Ratings

Scheduled Messaging

Loyalty Promotions Management

Marketing Analytics

Social Media Marketing Management

Communication Archive

Mobile Marketing Management

Opt-in

Text Messaging

Application Integration

Mobile Payments

Surveys Feedback

Vendor Capability Ratings

Business Value Created

Ease of Implementation

Usability and Intuitiveness

Breadth of Features

Ease of Data Integration

Product Strategy and Rate of Improvement

Ease of Customization

Quality of Features

Ease of IT Administration

Availability and Quality of Training

Vendor Support