Brevo Customer Reviews 2025 | SMS Marketing

Write a review temporarily disabled. Our system flagged this request as potentially automated and has disabled form submission for security reasons. If you believe this is a mistake, please contact us. We’ll be happy to help resolve the issue.

Brevo

Composite Score

8.7 /10

CX Score

9.2 /10

54 Reviews Write a Review

Claim Software

What is Brevo?

Brevo is an all-in-one platform to manage your customer relationships via Email, SMS, Chat and moreBrevo (formerly SendinBlue) is a self service solution for companies to send emails and SMS. Born of the need to effectively and easily manage marketing campaigns independently, Brevo is for both beginners and advanced users.

Company Details

Need Assistance?

We're here to help you with understanding our reports and the data inside to help you make decisions.

Get Assistance

Awards & Recognition

Brevo won the following awards in the SMS Marketing category

Filter By

2025 Data Quadrant Champion

Latest Award, 2025

3 Top Rated Capabilities

5 Top Rated Features

Latest Award, 2025

2024 Emotional Footprint Champion

2024

Strategy and Innovation
Product Impact
Contract Negotiation

2024

2024 Data Quadrant Champion

2024

7 Top Rated Capabilities

4 Top Rated Features

2024

Strategy and Innovation

2023

4 Top Rated Capabilities

3 Top Rated Features

2023

Strategy and Innovation

2022

Brevo Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Brevo.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

91 Likeliness to Recommend

2
Since last award

99 Plan to Renew

1
Since last award

91 Satisfaction of Cost Relative to Value

1
Since last award

{y}

{name}

Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+96 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Brevo?

3% Negative

0% Neutral

97% Positive

Pros

Enables Productivity
Trustworthy
Generous Negotitation
Continually Improving Product

Feature Ratings

Average 83

Scheduled Messaging

Loyalty Promotions Management

Marketing Analytics

Social Media Marketing Management

Communication Archive

Mobile Marketing Management

Opt-in

Text Messaging

Application Integration

Mobile Payments

Surveys Feedback

Vendor Capability Ratings

Average 83

Business Value Created

Ease of Implementation

Usability and Intuitiveness

Breadth of Features

Ease of Data Integration

Product Strategy and Rate of Improvement

Ease of Customization

Quality of Features

Ease of IT Administration

Availability and Quality of Training

Vendor Support

Also Featured in...

Marketing Automation - B2B

Score 9.0

View Brevo in this category (opens in a new tab)

Email Marketing

Score 8.9

View Brevo in this category (opens in a new tab)

Brevo Reviews

Lwamunda E.

Role: Student Academic
Industry: Education
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Feb 2025

BREVO is a good software for email marketing

Likeliness to Recommend

9 /10

What differentiates Brevo from other similar products?

Its intuitive builder is user-friendly, making it easy for us to produce outclass and mobile-responsive emails regardless of our technical capabilities. Another similar platform usually offers complex interfaces, whereas Brevo simplifies the complex designing process while preserving the standards of functionality. It focuses on personalization and powerful automation features.

What is your favorite aspect of this product?

It offers detailed segmentation capabilities by helping us to generate targeted segments constructed on customized data, the behavior of customers, and their demographics to make sure that every email resonates with its customers. It also assists in the automation of different workloads including post-purchase follow-ups and cart recoveries. It is my favorite due to its easiness, powerful automation, and personalized capabilities.

What do you dislike most about this product?

It lacks in having less comprehensive CRM capabilities as it does not facilitate pre-built CRM involving the need for third-party integration in the case when we are relying on inbound marketing for our campaigns. This results in increased complexity.

What recommendations would you give to someone considering this product?

I would recommend the solution

Pros

Helps Innovate
Reliable
Efficient Service
Inspires Innovation

Robert Q.

Role: Sales Marketing
Industry: Telecommunications
Involvement: IT Leader or Manager

Validated Review

Verified Reviewer

Submitted May 2024

The indispensable tool for managing tasks and proj

Likeliness to Recommend

9 /10

What differentiates Brevo from other similar products?

What sets Brevo quality of life apart is an ability to personalize the user experience, allowing us to create a seamless workflow tailored to our company's specific requirements. This allows us to considerably increase our efficiency and productivity.

Pros

Reliable
Enables Productivity
Efficient Service
Caring

Ajeet K.

Role: Operations
Industry: Technology
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Apr 2024

A professional marketing automation tool

Likeliness to Recommend

10 /10

What differentiates Brevo from other similar products?

At the same subscription, the tool offer a lot of service including live chat, email marketing, SMS and Whatsapp where other provides would charge independently, also Brevo has got good customer care team who responds faster to technical questions

What is your favorite aspect of this product?

It is easy to personalize messages for marketing within Brevo whether SMS, Email or on WhatsApp by using a name tag which automatically picks the name of the recipient and inserts in the tag placeholder as this shows professionalist and increases trust with our clients . Also Brevo is cheap and easy to implement and configure

What do you dislike most about this product?

You need to recharge the wallet for each service independently like SMS are charged independently, emails and WhatsApp marketing as well which makes Brevo to becomes more expensive in the long run

What recommendations would you give to someone considering this product?

Yes, I would recommend Brevo, it is easy, cheap and reliable to use

Pros

Caring
Respectful
Fair
Helps Innovate

Brevo

What is Brevo?

Company Details

Need Assistance?

Awards & Recognition

2025 Data Quadrant Champion

2024 Emotional Footprint Champion

2024 Data Quadrant Champion

Brevo Ratings

91 Likeliness to Recommend

2 Since last award

99 Plan to Renew

1 Since last award

91 Satisfaction of Cost Relative to Value

1 Since last award

Emotional Footprint Overview

+96 Net Emotional Footprint

How much do users love Brevo?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Scheduled Messaging Scheduling of one-time, multiple, or repeated messaging.

Loyalty Promotions Management The solution has a comprehensive loyalty module that also supports both fixed and real-time promotions, impacting pricing or product availability

Marketing Analytics Predictive analytics, machine learning, data ingestion and visualization; data segmentation; assign attributes to unstructured data; work from segmented data.

Social Media Marketing Management Ability to push content and pull leads from popular social media networks and manage social properties; aggregate and analyze social data for trend reporting.

Communication Archive Includes complete conversation or thread archiving capabilities for historical reporting, investigation, audit, and compliance purposes.

Mobile Marketing Management Includes ability to manage SMS, mobile application marketing, and push notifications on a variety of end user devices.

Opt-in Provides an opt-in option for potential subscribers.

Text Messaging The capability to send messages by SMS in addition to email.

Application Integration Includes functional and data integration with common applications such as CRM, CSM, ERP, email, etc.

Mobile Payments The ability to process mobile payments from a mobile wallet or other mobile phone payment app

Surveys Feedback Enables surveys/feedback forms to be sent to customers​

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Also Featured in...

Marketing Automation - B2B

Email Marketing

Brevo Reviews

Lwamunda E.

BREVO is a good software for email marketing

Likeliness to Recommend

Pros

Robert Q.

The indispensable tool for managing tasks and proj

Likeliness to Recommend

Pros

Ajeet K.

A professional marketing automation tool

Likeliness to Recommend

Pros

Most Popular Brevo Comparisons

TrueDialog

Twilio MessagingX

ProTexting

Birdeye

Textmagic

BulkSMS

2
Since last award

1
Since last award

1
Since last award

Feature Ratings

Scheduled Messaging

Loyalty Promotions Management

Marketing Analytics

Social Media Marketing Management

Communication Archive

Mobile Marketing Management

Opt-in

Text Messaging

Application Integration

Mobile Payments

Surveys Feedback

Vendor Capability Ratings

Business Value Created

Ease of Implementation

Usability and Intuitiveness

Breadth of Features

Ease of Data Integration

Product Strategy and Rate of Improvement

Ease of Customization

Quality of Features

Ease of IT Administration

Availability and Quality of Training

Vendor Support