Brevo Customer Reviews 2025 | Email Marketing

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Brevo

Composite Score

8.9 /10

CX Score

9.2 /10

95 Reviews Write a Review

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What is Brevo?

Brevo is an all-in-one platform to manage your customer relationships via Email, SMS, Chat and moreBrevo (formerly SendinBlue) is a self service solution for companies to send emails and SMS. Born of the need to effectively and easily manage marketing campaigns independently, Brevo is for both beginners and advanced users.

Company Details

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Awards & Recognition

Brevo won the following awards in the Email Marketing category

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2025 Data Quadrant Champion

Latest Award, 2025

1 Top Rated Capabilities

6 Top Rated Features

Latest Award, 2025

2024 Emotional Footprint Champion

2024

4 Top Rated Capabilities

5 Top Rated Features

2024

2 Top Rated Capabilities

3 Top Rated Features

2023

0 Top Rated Capabilities

4 Top Rated Features

2022

Brevo Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Brevo.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

90 Likeliness to Recommend

97 Plan to Renew

91 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+93 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Brevo?

1% Negative

3% Neutral

96% Positive

Pros

Reliable
Enables Productivity
Generous Negotitation
Trustworthy

Feature Ratings

Average 85

Email Delivery

Basic Reporting and Analytics

Campaign Management

Segmentation

Contact Database

Email Templates

Content Authoring

SPAM Compliance

Mobile Optimized

Auto-Responders

A/B Testing

Vendor Capability Ratings

Average 83

Business Value Created

Ease of IT Administration

Ease of Implementation

Availability and Quality of Training

Product Strategy and Rate of Improvement

Quality of Features

Usability and Intuitiveness

Ease of Data Integration

Breadth of Features

Vendor Support

Ease of Customization

Also Featured in...

Marketing Automation - B2B

Score 9.0

View Brevo in this category (opens in a new tab)

SMS Marketing

Score 8.7

View Brevo in this category (opens in a new tab)

Brevo Reviews

Fahad A.

Role: Information Technology
Industry: Technology
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Jan 2024

Maintaining 100% delivery rate with Brevo

Likeliness to Recommend

10 /10

What differentiates Brevo from other similar products?

The tool is super simple to setup and integrate with your website, especially if you're running on WordPress. The detailed transactional logs make it easy to have track of all emails sent to customers.

What is your favorite aspect of this product?

The transactional email log that lets you see all the details regarding any email sent through Brevo is epic. All emails sent automatically by WooCommerce (through Brevo) are there and you can easily identify if there are any issues with delivery.

What do you dislike most about this product?

It would be good to see a live support, together with slightly faster technical support. The tool itself satisfies to full extent, the only challenge we faced is wait-time when we need support.

What recommendations would you give to someone considering this product?

Make sure to have a webmaster onboard to properly set up all DNS records.

Pros

Reliable
Performance Enhancing
Enables Productivity
Unique Features

Raef N.

Role: Information Technology
Industry: Technology
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Dec 2023

The ideal tool for business

Likeliness to Recommend

10 /10

What differentiates Brevo from other similar products?

We began utilizing it in the corporation because of all the valuable and productive things it can do for us. Considering all the useful features it provides for our department, we implemented this tool. We love how it automates the process of building and maintaining relationships with customers, whether it's through email or social media.

What is your favorite aspect of this product?

The fact that it is a fascinating and appealing tool now helps the staff feel engaged and inspired to incorporate it into the activities. This is mainly due to its easy and light handling, one of its key advantages. Also, you should always provide great pricing plans to make clients want to add it to their company even more.

What do you dislike most about this product?

As it has met my requirements, I have not encountered any problems or issues with this tool thus far; on the contrary, it is effective and productive.

What recommendations would you give to someone considering this product?

I suggest this tool to any company because of the great value it adds to the marketing realm. Brevo is not only multipurpose but also online, simple to use, and requires little time to educate employees to use. Its inexpensive plans and adaptable pricing structure make it a good fit for small enterprises looking to keep client satisfaction high.

Pros

Helps Innovate
Continually Improving Product
Performance Enhancing
Enables Productivity

Christophe C.

Role: Consultant
Industry: Media
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Aug 2023

Fantastic product, the best email marketing tool !

Likeliness to Recommend

9 /10

What differentiates Brevo from other similar products?

Brevo has a great delivery rate, is perfectly adapted to the French market, and very easy to use. Also the support reacts quickly and is efficient. The automation system is awesome and the possibilities offered are marvelous when it comes to automate based on website's visitors behavior! Also they have a specific feature for "transactional emails" so they are not considered as a spam (equivalent of mandrill or sendgrid)

What is your favorite aspect of this product?

The possibility to automate things based on the way users behave on your websites (visited such page, clicked such button, etc.).

What do you dislike most about this product?

I don't dislike anything from this product

What recommendations would you give to someone considering this product?

just go for it, you will not be disappointed!

Pros

Reliable
Performance Enhancing
Enables Productivity
Trustworthy

Brevo

What is Brevo?

Company Details

Book a Free Demo Today!

Awards & Recognition

2025 Data Quadrant Champion

2024 Emotional Footprint Champion

Brevo Ratings

90 Likeliness to Recommend

97 Plan to Renew

91 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+93 Net Emotional Footprint

How much do users love Brevo?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Email Delivery The ability to send email to large number of recipients at-scale.

Basic Reporting and Analytics The ability to measure metrics related to CRM/emails/campaigns.

Campaign Management Email campaign management is a sequence of marketing efforts that contacts multiple recipients and are designed to reach out to subscribers at the best time.

Segmentation The ability to segregate mailing list based on criteria. Example, demographics, location, target market, existing or new customers.

Contact Database The ability for basic CRM capabilities - information about email subscribers, leads, and customers in a centralized location.

Email Templates The ability to create and curate email templates based off of approved brand standards.

Content Authoring The ability to create emails including body copy, ability to include graphics and test the content view.

SPAM Compliance The ability to actively manage compliance with spam-related legislation, for example, providing opt-out capabilities.

Mobile Optimized The ability to create email content that is easy to read on multiple platforms including mobile devices.

Auto-Responders The ability to send an automated email to new contacts, interact when subscribers engage with previous emails, and auto-respond when they join a new list.

A/B Testing A/B or Split Testing allows marketing managers to compare and contrast two or more versions of the same piece of content to maximizing open, click and rates.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Also Featured in...

Marketing Automation - B2B

SMS Marketing

Brevo Reviews

Fahad A.

Maintaining 100% delivery rate with Brevo

Likeliness to Recommend

Pros

Raef N.

The ideal tool for business

Likeliness to Recommend

Pros

Christophe C.

Fantastic product, the best email marketing tool !

Likeliness to Recommend

Pros

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Feature Ratings

Email Delivery

Basic Reporting and Analytics

Campaign Management

Segmentation

Contact Database

Email Templates

Content Authoring

SPAM Compliance

Mobile Optimized

Auto-Responders

A/B Testing

Vendor Capability Ratings

Business Value Created

Ease of IT Administration

Ease of Implementation

Availability and Quality of Training

Product Strategy and Rate of Improvement

Quality of Features

Usability and Intuitiveness

Ease of Data Integration

Breadth of Features

Vendor Support

Ease of Customization