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Brevo

Brevo

Composite Score
8.9 /10
CX Score
9.2 /10
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Category
Brevo
8.9 /10

What is Brevo?

Brevo is an all-in-one platform to manage your customer relationships via Email, SMS, Chat and moreBrevo (formerly SendinBlue) is a self service solution for companies to send emails and SMS. Born of the need to effectively and easily manage marketing campaigns independently, Brevo is for both beginners and advanced users.

Company Details

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Awards & Recognition

Brevo won the following awards in the Email Marketing category

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Brevo Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Brevo.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

90 Likeliness to Recommend

97 Plan to Renew

91 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+93 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Brevo?

1% Negative
3% Neutral
96% Positive

Pros

  • Reliable
  • Enables Productivity
  • Generous Negotitation
  • Trustworthy

Feature Ratings

Average 85

Email Delivery

91

Basic Reporting and Analytics

88

Campaign Management

87

Segmentation

87

Contact Database

86

Email Templates

86

Content Authoring

86

SPAM Compliance

85

Mobile Optimized

85

Auto-Responders

84

A/B Testing

82

Vendor Capability Ratings

Average 83

Business Value Created

87

Ease of IT Administration

85

Ease of Implementation

85

Availability and Quality of Training

84

Product Strategy and Rate of Improvement

84

Quality of Features

83

Usability and Intuitiveness

83

Ease of Data Integration

83

Breadth of Features

83

Vendor Support

82

Ease of Customization

81

Brevo Reviews

Jim G.

  • Role: Consultant
  • Industry: Media
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Nov 2021

Excellent Product that Integrates with Everything!

Likeliness to Recommend

10 /10

What differentiates Brevo from other similar products?

Sendinblue, like MailChimp, integrates with just about every digital marketing and business product that's out there. It works and it works really well. Also, with all its features, it's also more cost-effective than its competitors.

What is your favorite aspect of this product?

I like the fact that the Sendinblue system is reliable. I haven't had a technical issue (something not working or not working as advertised) yet. I also like the UI (User Interface). Now that I know where everything is, I'm comfortable with the system.

What do you dislike most about this product?

Working with the email templates takes a little getting used to. I found it a little frustrating, so I contacted their support team (which I generally dislike doing). Their support team, however, is outstanding. They created a short video showing me exactly where to find what I was looking for.

What recommendations would you give to someone considering this product?

I recommend Sendinblue to my clients who run a lot of webinars. I show them how to set up the autoresponders and their email marketing campaigns inside the system. When I first started with Sendinblue, I didn't ready any help files until I got stuck. So, like any other type of software, give yourself a little time to learn how everything works and don't try to rush through it. So, my recommendation would be - don't rush through it when you're first getting started. Take it step-by-step. Then, once it's set up, you'll have a very reliable marketing system for your products or services.

Pros

  • Reliable
  • Performance Enhancing
  • Enables Productivity
  • Trustworthy

Isaac S.

  • Role: Information Technology
  • Industry: Finance
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Nov 2021

Disappointing, clunky and low performance

Likeliness to Recommend

3 /10

What differentiates Brevo from other similar products?

Nothing special unfortunately. We use it because it costs more to switch than to stay with it.

What is your favorite aspect of this product?

The builder is almost decent and produces consistent results.

What do you dislike most about this product?

Performance - it's very slow and clunky. Also, organization is impossible and it's too easy to lose orientation.

What recommendations would you give to someone considering this product?

be very very organized, because they won't help you with that.

Pros

  • Respectful
  • Acts with Integrity
  • Transparent

Cons

  • Commodity Features
  • Less Performance Enhancing
  • Less Productive

Anastasia C.

  • Role: Information Technology
  • Industry: Healthcare
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Oct 2021

Sendinblue is an innovative product

Likeliness to Recommend

9 /10

What differentiates Brevo from other similar products?

SendinBlue is an integrated solution that allows you to continue your marketing campaigns in two ways - Traditional Email and SMS. Thus, you can collect email ids and mobile numbers from your users/readers, thus getting the most suitable marketing mix. Communication with your customers, sending newsletters and confirmation emails etc. You can use the marketing e-mail section for; whereas SMS will be very helpful in sending some confidential data like promotional SMS or One Time Password. So the blending of SMS with traditional email on SendinBlue makes sense enough.

What is your favorite aspect of this product?

You can create a link between your blog or site and SendinBlue account using the integration features offered by SendinBlue. By doing this, you can almost automate the process. For example, if you embed a subscription form from SendinBlue on your site, anyone who subscribes to your blog will automatically be added to their SendinBlue account contacts.

What do you dislike most about this product?

In a marketing campaign, it is inevitable to monitor your emails and SMS in a way that can optimize your marketing strategy to get maximum conversions. If you're using SendinBlue, keeping track of your marketing is an easy task. The best part about SendinBlue is that it offers real-time tracking for every mail or SMS you send through the platform. Several features help marketers analyze their email marketing efforts.

What recommendations would you give to someone considering this product?

In simple words, SendinBlue is an internet service that lets you send hundreds/thousands of emails with one click, instead of sending each email one at a time. Let's say your blog has a large number of subscribers and you want to offer them some kind of freebies or giveaways; In such cases, you can use the mailing list to send a mail of everything you want to share.

Pros

  • Reliable
  • Caring
  • Helps Innovate
  • Enables Productivity

Cons

  • Commodity Features

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