Buffer Logo Award Winner Product Badge
Buffer Logo Award Winner Product Badge
Buffer Inc

Buffer

Composite Score
8.9 /10
CX Score
9.0 /10
Category
Buffer
8.9 /10

What is Buffer?

A better way to manage social media for your business. Buffer makes it easy to manage your business's social media accounts. Schedule posts, analyze performance, and collaborate with your team — all in one place.

Company Details


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Awards & Recognition

Buffer won the following awards in the Social Media Management - Enterprise category

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Buffer Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Buffer.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

88 Likeliness to Recommend

92 Plan to Renew

1
Since last award

85 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+92 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Buffer?

2% Negative
3% Neutral
95% Positive

Pros

  • Reliable
  • Respectful
  • Enables Productivity
  • Effective Service

Feature Ratings

Average 85

Social Moderation and Workflow Management

88

Social Media Channel Integration Inbound

88

Social Post Archival

87

Social Media Channel Integration Outbound

87

Campaign Execution

86

Dashboards and Visualization

85

Social Response Management

84

Social Asset Management

84

Contextual Analysis

83

Trend Analysis

82

Sentiment Analysis

79

Vendor Capability Ratings

Average 84

Ease of Implementation

87

Ease of Data Integration

87

Quality of Features

86

Ease of IT Administration

85

Usability and Intuitiveness

84

Ease of Customization

83

Business Value Created

83

Availability and Quality of Training

81

Product Strategy and Rate of Improvement

81

Vendor Support

81

Breadth of Features

81

Buffer Reviews

Joseph I.

  • Role: Sales Marketing
  • Industry: Healthcare
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jul 2025

Social scheduling made easy

Likeliness to Recommend

8 /10

What differentiates Buffer from other similar products?

Simple and the best scheduling tool

What is your favorite aspect of this product?

Easy to use content calendar

What do you dislike most about this product?

Limited analysis on free plan which makes it kinda hard to track my progress and metrics

What recommendations would you give to someone considering this product?

For solo-preneur and small Agency

Pros

  • Saves Time
  • Fair
  • Includes Product Enhancements
  • Helps Innovate

Margaret T.

  • Role: Sales Marketing
  • Industry: Banking
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Dec 2024

Easy to manage social media with Buffer

Likeliness to Recommend

9 /10

What differentiates Buffer from other similar products?

It covers high range of social media platforms instead of demanding external support to deal to multiple channels. Without conventional intervention, we can schedule our content by available scheduling features.

What is your favorite aspect of this product?

It is all in one social media management platform. The collaboration features guides us a lot in managing our team work in real-time. The browser extension makes it easy for me to add my post in buffer queue straight from websites. Its customer support team is very supportive and give instant response to our queries.

What do you dislike most about this product?

I have not faced anything inappropriate in this tool everything is going perfectly. I just felt it offers limited automation options and it must work on enhancing the automation features.

What recommendations would you give to someone considering this product?

The buffer’s browser extension is extensive in its functioning, making the curation of post easier. It has seamless integration with third parties to enhance itself.

Pros

  • Continually Improving Product
  • Effective Service
  • Fair
  • Altruistic

Gemma J.

  • Role: Sales Marketing
  • Industry: Other
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Dec 2024

Perfect for the Minimalist Marketer

Likeliness to Recommend

8 /10

What differentiates Buffer from other similar products?

Unlike some overly complex tools, Buffer strips it back to basics, focusing purely on scheduling and analytics without overwhelming you with features you might not need.

What is your favorite aspect of this product?

I’ve set up posts for weeks ahead during busy campaign periods, and it’s been a lifesaver.

What do you dislike most about this product?

if you’re looking for deeper data, like engagement trends over time, you’ll need another tool to fill the gaps.

What recommendations would you give to someone considering this product?

if you’re managing a lean social media team or handling clients with straightforward needs. Then, integrate a robust analytics tool if you need deeper data.

Pros

  • Client Friendly Policies
  • Acts with Integrity
  • Helps Innovate
  • Continually Improving Product

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