What is Buffer?
A better way to manage social media for your business. Buffer makes it easy to manage your business's social media accounts. Schedule posts, analyze performance, and collaborate with your team — all in one place.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
88 Likeliness to Recommend
92 Plan to Renew
1
Since last award
85 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+93 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Buffer?
Pros
- Reliable
- Respectful
- Enables Productivity
- Effective Service
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Social Moderation and Workflow Management
Social Media Channel Integration Inbound
Social Post Archival
Social Media Channel Integration Outbound
Campaign Execution
Dashboards and Visualization
Social Response Management
Social Asset Management
Contextual Analysis
Trend Analysis
Sentiment Analysis
Vendor Capability Ratings
Ease of Implementation
Ease of Data Integration
Quality of Features
Ease of IT Administration
Usability and Intuitiveness
Ease of Customization
Business Value Created
Availability and Quality of Training
Product Strategy and Rate of Improvement
Vendor Support
Breadth of Features
Buffer Reviews
Olivia B.
- Role: Sales Marketing
- Industry: Technology
- Involvement: IT Leader or Manager
Submitted Jan 2025
Streamline your social media strategy with Buffer
Likeliness to Recommend
What differentiates Buffer from other similar products?
Buffer has easy to use scheduling tools and it seamlessly integrates with other social media platforms.
What is your favorite aspect of this product?
The queue scheduling feature is my favorite, as it allows us to post automatically on several platforms at optimal times.
What do you dislike most about this product?
The reporting tools feel basic as compared to other competitors.
What recommendations would you give to someone considering this product?
It is simple to use and saves significant time in managing social media accounts.
Pros
- Enables Productivity
- Effective Service
- Saves Time
- Client Friendly Policies
Please tell us why you think this review should be flagged.
Benjamín S.
- Role: Sales Marketing
- Industry: Media
- Involvement: End User of Application
Submitted Jan 2025
Features disappoint
Likeliness to Recommend
What differentiates Buffer from other similar products?
What sets Buffer apart is its simplicity and focus on usability. Unlike other tools, Buffer is incredibly intutitive, making it perfect for individuals or small teams who want to schedule and manage social media without a steep learning curve,
What is your favorite aspect of this product?
My favorite aspect of Buffer is its simplicity and efficiency. The clean interface makes scheduling posts and managinf multiple accounts incredibly easy, even for begginers.
What do you dislike most about this product?
Is its limited analytics in the lower-tier plan. While it´s great for scheduling and basic tracking, deeper insights require an upgrade.
What recommendations would you give to someone considering this product?
I´d recommend starting with their free or entry-level plan to get a feel for the platform.
Pros
- Helps Innovate
- Efficient Service
- Effective Service
- Caring
Please tell us why you think this review should be flagged.
Jasmine S.
- Role: Information Technology
- Industry: Other
- Involvement: Business Leader or Manager
Submitted Dec 2024
Buffer: The Social Media Manager’s Best Friend.
Likeliness to Recommend
What differentiates Buffer from other similar products?
Buffer has been awesome for managing social media without the chaos. For a marketing agency juggling multiple clients across various platforms, it’s a lifesaver. Its intuitive interface and straightforward scheduling tools make it easy to stay on top of campaigns, whether we’re planning a product launch or just keeping up with daily posts.
What is your favorite aspect of this product?
The simplicity of scheduling across multiple platforms is a standout—it’s drag, drop, and done. The analytics tools are another highlight, offering digestible insights into what’s working and what isn’t. The ability to customize posts for different platforms within the same workflow is a game-changer; no more copy-pasting captions! And let’s not forget the browser extension, which makes queuing up content from anywhere on the web a breeze.
What do you dislike most about this product?
I have nothing Against the software.
What recommendations would you give to someone considering this product?
I’d recommend Buffer to agencies of all sizes. It’s the perfect blend of simplicity and power, ideal for managing both small-scale accounts and large, multi-platform campaigns .By automating scheduling, our team can focus more on strategy and less on manual posting. It’s also fostered better client relationships; we can quickly share content calendars and performance reports to keep clients in the loop.
Pros
- Helps Innovate
- Reliable
- Enables Productivity
- Trustworthy
Please tell us why you think this review should be flagged.
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