
What is Buffer?
A better way to manage social media for your business. Buffer makes it easy to manage your business's social media accounts. Schedule posts, analyze performance, and collaborate with your team — all in one place.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
88 Likeliness to Recommend
92 Plan to Renew
1
Since last award
85 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+93 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Buffer?
Pros
- Reliable
- Respectful
- Enables Productivity
- Effective Service
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Social Moderation and Workflow Management
Social Media Channel Integration Inbound
Social Post Archival
Social Media Channel Integration Outbound
Campaign Execution
Dashboards and Visualization
Social Response Management
Social Asset Management
Contextual Analysis
Trend Analysis
Sentiment Analysis
Vendor Capability Ratings
Ease of Implementation
Ease of Data Integration
Quality of Features
Ease of IT Administration
Usability and Intuitiveness
Ease of Customization
Business Value Created
Availability and Quality of Training
Product Strategy and Rate of Improvement
Vendor Support
Breadth of Features
Buffer Reviews

Navaneetha K.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted May 2024
Social media scheduling, analytics, collaboration
Likeliness to Recommend
What differentiates Buffer from other similar products?
Buffer's user-friendly interface, scheduling, and analytics optimize content management, while collaboration and content suggestions streamline workflow for efficient social media management.
What is your favorite aspect of this product?
Buffer that stands out is its user-friendly interface, which makes it accessible and efficient for users of all skill levels.
What do you dislike most about this product?
Buffer could be its pricing structure, which some users may find restrictive depending on their budget and needs.
What recommendations would you give to someone considering this product?
For those considering Buffer, start with the free plan to test features. Evaluate needs, compare pricing, and explore integrations for the best fit.
Pros
- Fair
- Acts with Integrity
- Generous Negotitation
- Continually Improving Product
Please tell us why you think this review should be flagged.

Sheeba T.
- Role: C-Level
- Industry: Construction
- Involvement: End User of Application
Submitted May 2024
Best tool for SMM
Likeliness to Recommend
What differentiates Buffer from other similar products?
It helps in scheduling the content on various platforms, well in advance so that we can invest time in other activities. The Social Media Management work becomes efficient and more productive.
What is your favorite aspect of this product?
The suggestions on hashtags are my favorite. Also, the dynamics with which a team can work on Buffer is highly appreciated.
What do you dislike most about this product?
No dislikes
What recommendations would you give to someone considering this product?
This tool can be very useful for professionals in the digital marketing field as one can schedule a bundle of posts at a time and avoid the hassle. More work can be done in less time. The team can also be managed quite well and work collaboratively.
Pros
- Reliable
- Performance Enhancing
- Trustworthy
- Unique Features
Please tell us why you think this review should be flagged.
Katherine R.
- Role: Sales Marketing
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Dec 2023
Buffer is an incredible tool
Likeliness to Recommend
What differentiates Buffer from other similar products?
Buffer sets itself apart from other social media management tools with its user-friendly interface that balances simplicity and functionality, making it accessible to users of all levels. The platform excels in team collaboration, offering effective features for seamless group contributions to social media strategies. What truly distinguishes Buffer is its commitment to transparency, user engagement, and continuous improvement. The platform provides valuable educational resources, including blog posts and webinars, showcasing its dedication to user education and meeting evolving needs. Overall, Buffer's emphasis on usability, collaboration,
What is your favorite aspect of this product?
An important aspect of Buffer is its focus on ease of use and accessibility. The intuitive and user-friendly interface allows users, regardless of their level of expertise, to schedule and manage social media posts efficiently. This emphasis on usability makes Buffer an appealing tool for a wide range of users, from beginners to experienced professionals, facilitating the effective management of social media strategies.
What do you dislike most about this product?
My experience with Buffer has been exceptionally positive, and I can confidently state that there is nothing about this social media management platform that I find displeasing. From its intuitive interface to its advanced features for scheduling and performance analysis, Buffer has exceeded my expectations in every aspect. The ability to manage multiple platforms centrally and collaborate effectively as a team makes Buffer stand out in the market. Additionally, its commitment to customer support and continuous improvement reinforces its position as a leading and reliable tool. In summary, Buffer not only meets but exceeds expectations,
What recommendations would you give to someone considering this product?
When considering Buffer, explore its user-friendly interface and leverage advanced scheduling for efficient social media management. Experiment with analytics, collaborate effectively in teams, and use educational resources to enhance your understanding. Stay informed about updates, test customer support, and begin with the free plan before deciding on upgrades based on your needs.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
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