Buffer Logo Award Winner Product Badge
Buffer Logo Award Winner Product Badge
Buffer Inc

Buffer

Composite Score
8.9 /10
CX Score
9.1 /10
Category
Buffer
8.9 /10

What is Buffer?

A better way to manage social media for your business. Buffer makes it easy to manage your business's social media accounts. Schedule posts, analyze performance, and collaborate with your team — all in one place.

Company Details


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Awards & Recognition

Buffer won the following awards in the Social Media Management - Enterprise category

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Buffer Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Buffer.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

88 Likeliness to Recommend

92 Plan to Renew

1
Since last award

85 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+93 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Buffer?

2% Negative
3% Neutral
95% Positive

Pros

  • Reliable
  • Respectful
  • Enables Productivity
  • Effective Service

Feature Ratings

Average 85

Social Moderation and Workflow Management

88

Social Media Channel Integration Inbound

88

Social Post Archival

87

Social Media Channel Integration Outbound

87

Campaign Execution

86

Dashboards and Visualization

85

Social Response Management

84

Social Asset Management

84

Contextual Analysis

83

Trend Analysis

82

Sentiment Analysis

79

Vendor Capability Ratings

Average 84

Ease of Implementation

87

Ease of Data Integration

87

Quality of Features

86

Ease of IT Administration

85

Usability and Intuitiveness

84

Ease of Customization

83

Business Value Created

83

Availability and Quality of Training

81

Product Strategy and Rate of Improvement

81

Vendor Support

81

Breadth of Features

81

Buffer Reviews

Ravina M.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: IT Development, Integration, and Administration
Validated Review
Verified Reviewer

Submitted Mar 2023

The best social media management software

Likeliness to Recommend

10 /10

What differentiates Buffer from other similar products?

Buffer is a social media management tool that enables users to schedule posts, analyze performance, and engage with audiences. Its simple interface and robust features make it a top choice for businesses and individuals alike. Highly recommended!

What is your favorite aspect of this product?

Buffer is a powerful social media management tool that allows you to easily schedule and publish posts across multiple platforms. Its intuitive interface, analytics, and collaboration features make it a top choice for businesses and marketers. The customer support is exceptional, and the mobile app is great too!

What do you dislike most about this product?

Buffer has limited capabilities for some social media platforms, like Instagram, compared to its competitors. The pricing can be a bit steep for some users, especially those with smaller budgets.

What recommendations would you give to someone considering this product?

Buffer is a great tool for social media management. It's especially well-suited for businesses and marketers who need to manage multiple accounts. Just be aware of its limitations and pricing, and consider trying a few alternatives to see what works best for your needs.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Scott A.

  • Role: C-Level
  • Industry: Technology
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Mar 2023

The Social Media Management Tool Buffer

Likeliness to Recommend

10 /10

What differentiates Buffer from other similar products?

After using Buffer for close to two years, I continue to recommend it to anybody who needs to schedule social media updates automatically. Major benefits of this program include: cheap in comparison. Use a number of profiles in parallel. Possibility to pre-schedule almost infinite updates. The scheduling widget and queue are well-designed and straightforward to use. The format of the data analytics. Another great feature is the content stream, which might still use some work. If you use social media like Twitter, Facebook, or LinkedIn, you should definitely consider using this program.

What is your favorite aspect of this product?

In my role as a company owner, I frequently find myself considering ways to market my work via social media. The time investment, however, is substantial. Here's some software that gives you an option to spending hours at a time publishing to social media by allowing you to do it in batches. This feature allows you to drop posts at a later time and schedule them out, rather of having to do so at the moment you wished to publish.

What do you dislike most about this product?

When it stops connecting to my social media accounts, I feel a little irritated. It may be many days before I realize that my accounts haven't been uploading anything to a certain website since I actively ignore alerts. There are times when the Chrome add-on won't work and you'll have to restart the website. It's also annoying that you have to pay extra for advanced services like analytics and so on. The sum quickly becomes significant for functional agility.

What recommendations would you give to someone considering this product?

If you need to schedule social media posts in advance, Buffer is a straightforward and highly recommended option. We've been employing it for some time now, and we've come to trust it as a reliable resource. You might not need this software just yet if you're the sole administrator of a brand's social media accounts (Facebook, Instagram, and Twitter). It's our opinion that this will free up marketers and designers to focus on more strategic initiatives, rather than being constantly distracted by the need to swiftly set up new social media posts.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing
  • Role: Information Technology
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Anonymous Reviewer

Submitted Mar 2023

"Buffer is an excellent product"

Likeliness to Recommend

9 /10

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

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