Buffer Logo Award Winner Product Badge
Buffer Logo Award Winner Product Badge
Buffer Inc

Buffer

Composite Score
8.9 /10
CX Score
9.1 /10
Category
Buffer
8.9 /10

What is Buffer?

A better way to manage social media for your business. Buffer makes it easy to manage your business's social media accounts. Schedule posts, analyze performance, and collaborate with your team — all in one place.

Company Details


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Awards & Recognition

Buffer won the following awards in the Social Media Management - Enterprise category

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Buffer Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Buffer.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

88 Likeliness to Recommend

92 Plan to Renew

1
Since last award

85 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+93 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Buffer?

2% Negative
3% Neutral
95% Positive

Pros

  • Reliable
  • Respectful
  • Enables Productivity
  • Effective Service

Feature Ratings

Average 85

Social Moderation and Workflow Management

88

Social Media Channel Integration Inbound

88

Social Post Archival

87

Social Media Channel Integration Outbound

87

Campaign Execution

86

Dashboards and Visualization

85

Social Response Management

84

Social Asset Management

84

Contextual Analysis

83

Trend Analysis

82

Sentiment Analysis

79

Vendor Capability Ratings

Average 84

Ease of Implementation

87

Ease of Data Integration

87

Quality of Features

86

Ease of IT Administration

85

Usability and Intuitiveness

84

Ease of Customization

83

Business Value Created

83

Availability and Quality of Training

81

Product Strategy and Rate of Improvement

81

Vendor Support

81

Breadth of Features

81

Buffer Reviews

Mariana B.

  • Role: Sales Marketing
  • Industry: Banking
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Mar 2023

Automating your posts

Likeliness to Recommend

9 /10

What differentiates Buffer from other similar products?

What makes this product different from others is that it is quite efficient to be able to manage each of the social networks on a single platform and this keeps us practical. For which we ourselves have the possibility to mention that it is one of the best social media management tools.

What is your favorite aspect of this product?

You have often wondered if there is any tool to plan your publications, and it will surely happen to you as I thought that was impossible, until I found this amazing program that allowed me to plan the different publications on social networks, having a diversity of connections, it helped me plan each of the publications on instagram, on facebook, pinterest, linkedin and on each of the social networks that we manage in our company. It is so effective that for those people who have such a short time, so when using it you save time and you can use it in other occupations.

What do you dislike most about this product?

Although it is quite an important tool, all of us who have used it consistently can mention that it is complete, but we still have to think of those people who keep using it on a trial basis for persistent use, and we have the possibility of mentioning that the free version has a failure because it only allows you to make 10 publications that for those people who continue to show it, the number of publications that they ask to make could be quite low, if we go to one case, it shows a lot Of course, with twitter that you want to tag someone, it doesn't make it possible for you because you have to go directly to twitter and do it from there.

What recommendations would you give to someone considering this product?

Being such a simple instrument to use, you can get the most benefit from this program, thus making your union life more effective and comfortable, since it is also simple to configure the publications that you are going to do, it is so good the program that does not need to recommend anything.

Pros

  • Helps Innovate
  • Enables Productivity
  • Unique Features
  • Efficient Service

Maurice H.

  • Role: Consultant
  • Industry: Entertainment
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Mar 2023

Easy to use,

Likeliness to Recommend

8 /10

What differentiates Buffer from other similar products?

The ease of use and the inclusion of most major social platforms makes Buffer your top choice for Social Media Management.

What is your favorite aspect of this product?

Managing all my social posts and the ability to interact with fans/visitors if needed. The re-shuffle feature is also very unique and helpful to create a fresh set of “new” posts.

What do you dislike most about this product?

Nothing that stands out in negative terms. It recently included a lot of new features, so it now seems very complete.

What recommendations would you give to someone considering this product?

Because Buffer has a free version, where you can add 3 social profiles, there is no excuse to try it out on a few of your platforms. See what you like about it (probably a lot :-) and choose a good subscription plan that matches your needs. It will be your go-to platform for sure!

Pros

  • Performance Enhancing
  • Friendly Negotiation
  • Helps Innovate
  • Reliable

Anthony G.

  • Role: C-Level
  • Industry: Technology
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Mar 2023

Great user interface, and extremely simple to use.

Likeliness to Recommend

10 /10

What differentiates Buffer from other similar products?

As a game designer, being connected to numerous social media sites is crucial for spreading the word about your creation. Since team size and funding are limited, though, it's necessary to divide attention between making the game and getting the word out about it. But buffer can help with that. Just by clicking a few buttons, you may do a great deal. It simplified the entire process, from writing posts to setting up appointments, and was a huge help. The finest thing is that it produces reliable results, to the point that even my other developers are pleased.

What is your favorite aspect of this product?

Buffer is an excellent set of tools for managing social media accounts, boasting a sleek interface and constant, reliable updates and support. It's a huge plus because it's less expensive than some alternatives. If you're trying to convince businesses that don't want to spend a ton of money on digital marketing to buy an SMM platform, the low price is a major selling point.

What do you dislike most about this product?

The service is fine, however I have had issues when a different magazine was released instead of the one I requested. It's as though some people were early and others were late; I'd like it if they could adjust for this, as it's an annoyance and reflects poorly on me. Whilst I still consider this a transitory situation, I believe that with your help, we can fix it. If they can fix this, it will be fantastic.

What recommendations would you give to someone considering this product?

Buffer is a fantastic time management app in my opinion. As someone who has utilized it mostly in smaller businesses, I can attest to its usefulness in that setting. To put it simply, it's a convenient hub for controlling your timetable. It's not as over the top as some of the others, but there are premium versions with extra features. They are unnecessary for most startups. They are preferable to lack, but not essential.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

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