
What is Buffer?
A better way to manage social media for your business. Buffer makes it easy to manage your business's social media accounts. Schedule posts, analyze performance, and collaborate with your team — all in one place.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
88 Likeliness to Recommend
92 Plan to Renew
1
Since last award
85 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+93 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Buffer?
Pros
- Reliable
- Respectful
- Enables Productivity
- Effective Service
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Social Moderation and Workflow Management
Social Media Channel Integration Inbound
Social Post Archival
Social Media Channel Integration Outbound
Campaign Execution
Dashboards and Visualization
Social Response Management
Social Asset Management
Contextual Analysis
Trend Analysis
Sentiment Analysis
Vendor Capability Ratings
Ease of Implementation
Ease of Data Integration
Quality of Features
Ease of IT Administration
Usability and Intuitiveness
Ease of Customization
Business Value Created
Availability and Quality of Training
Product Strategy and Rate of Improvement
Vendor Support
Breadth of Features
Buffer Reviews
Gerald C.
- Role: C-Level
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Feb 2023
Buffer Low-priced and simple to operate
Likeliness to Recommend
What differentiates Buffer from other similar products?
If you want to manage and schedule your social media postings, Buffer is the best solution out there. A wide variety of platforms may be simultaneously scheduled and published thanks to the user-friendly interface. Insights about post performance and interaction may be gleaned from the given analytics, which are also quite helpful. When it comes to simplifying one's social media management, Buffer is a fantastic option for both organizations and individuals.
What is your favorite aspect of this product?
After much searching, I found that Buffer offered the best combination of features and affordability. Customer service is prompt and useful. The interface is intuitive and straightforward. Having used a number of other social media planning tools, I can say with confidence that Buffer provides an excellent service for individuals and companies of any size.
What do you dislike most about this product?
Buffer has received little criticism, if any. The only things I can say in its favor are positive. But if I had to criticize it, I would say that I would like it if it were free, but I know that's asking too much. At the time of Buffer's inception, I was an early user.
What recommendations would you give to someone considering this product?
In my opinion, Buffer is an excellent time management tool for everyone. Because of my experience with it, I can say that it is very useful for medium- to small-sized businesses. You may use it to keep track of your appointments in one convenient location. It's not as over the top as some of the others, but there are premium versions with extra features. They're unnecessary for most startups. They're great to have if you can swing it, but they're not essential.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.

Jisa J.
- Role: Public Sector
- Industry: Gaming and Hospitality
- Involvement: End User of Application
Submitted Feb 2023
All-in-one social management app
Likeliness to Recommend
What differentiates Buffer from other similar products?
Simple publishing, a straightforward user interface, and ease of use Excellent integration skills (can be used with canvas zippier, WordPress, and a tone of content sources). Also, it provides simple access to gifs and emoji for your postings and has an excellent free plan if you only need to post the very minimum. Platforms for scheduling out content are simple to set up and connect—simple onboarding procedure with few emails for follow-up.
What is your favorite aspect of this product?
Pablo, another picture tool from Buffer, makes it simple to extract photos, add text if necessary, and upload them for use in social media postings. There are always new features being introduced. For instance, it was possible to publish Instagram stories. One of the less expensive tools for tracking and scheduling social media posts is Buffer. I appreciate how simple it is to connect my many social media accounts and schedule articles in advance. Also, it makes posting to all my social media platforms simple.
What do you dislike most about this product?
The entire time I've utilized this site, I've found ways to get around the restrictions of the free plan. If you are not paying, you are limited to having 10 posts in the queue. It's annoying but reasonable. The Instagram uploads are what bothers me the most about Buffer. The need to download various sizes and re-upload fresh measures for every platform is annoying.
What recommendations would you give to someone considering this product?
Several accounts can be quickly scheduled for social media posts with a few clicks. Extremely adaptable and straightforward to use. Over the years, I've used a lot of different social media scheduling apps, but I keep returning to Buffer. Although I did use the free version for many years, paying for a service that enables managing all of your social media accounts from one location as your business and online presence expand is better.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.

Reyansh D.
- Role: C-Level
- Industry: Insurance
- Involvement: IT Leader or Manager
Submitted Feb 2023
Features are very exciting
Likeliness to Recommend
What differentiates Buffer from other similar products?
excellent features that stand apart, robust User experience
What is your favorite aspect of this product?
Navigation from one pane to another pane
What do you dislike most about this product?
Slow loading in a speed environment
What recommendations would you give to someone considering this product?
You will love this product, has great features.
Pros
- Helps Innovate
- Reliable
- Enables Productivity
- Trustworthy
Please tell us why you think this review should be flagged.
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