Buffer Logo Award Winner Product Badge
Buffer Logo Award Winner Product Badge
Buffer Inc

Buffer

Composite Score
8.9 /10
CX Score
9.1 /10
Category
Buffer
8.9 /10

What is Buffer?

A better way to manage social media for your business. Buffer makes it easy to manage your business's social media accounts. Schedule posts, analyze performance, and collaborate with your team — all in one place.

Company Details


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Awards & Recognition

Buffer won the following awards in the Social Media Management - Enterprise category

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Buffer Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Buffer.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

88 Likeliness to Recommend

92 Plan to Renew

1
Since last award

85 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+93 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Buffer?

2% Negative
3% Neutral
95% Positive

Pros

  • Reliable
  • Respectful
  • Enables Productivity
  • Effective Service

Feature Ratings

Average 85

Social Moderation and Workflow Management

88

Social Media Channel Integration Inbound

88

Social Post Archival

87

Social Media Channel Integration Outbound

87

Campaign Execution

86

Dashboards and Visualization

85

Social Response Management

84

Social Asset Management

84

Contextual Analysis

83

Trend Analysis

82

Sentiment Analysis

79

Vendor Capability Ratings

Average 84

Ease of Implementation

87

Ease of Data Integration

87

Quality of Features

86

Ease of IT Administration

85

Usability and Intuitiveness

84

Ease of Customization

83

Business Value Created

83

Availability and Quality of Training

81

Product Strategy and Rate of Improvement

81

Vendor Support

81

Breadth of Features

81

Buffer Reviews

Marilyn C.

  • Role: C-Level
  • Industry: Technology
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Nov 2022

Buffer the best for programming in social networks

Likeliness to Recommend

10 /10

What differentiates Buffer from other similar products?

Overall, it's been satisfactory, but for the price, it's unrealistic to anticipate anything extraordinary, especially when compared to other major competitors like Hootsuite.

What is your favorite aspect of this product?

I really like that you don't have to worry about remembering what day it is or when you want to post in order to get your weekly updates up. You may now update at your convenience, whenever you choose. To avoid missing any updates while away, simply schedule them in advance. This service also allows you to publish to a number of other social media websites. If you often update the same content on many social media sites, you may save time by doing it here.

What do you dislike most about this product?

I've noticed that logging in to the program may be a sluggish process at times, or that it won't let me in at all. A shaky network might be the blame. Aside from the aforementioned problem, I had no other complaints about my time with Buffer.

What recommendations would you give to someone considering this product?

If you want to save time and publish to numerous social networking sites at once, you should use buffer. You'll have more time and mental space as a result to devote to improving the material you share on social media.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Nadja K.

  • Role: Sales Marketing
  • Industry: Retail
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Nov 2022

"Excellent tool for posting on social media."

Likeliness to Recommend

7 /10

What differentiates Buffer from other similar products?

This service stands out from the competition because its staff is always quick to answer to customers' electronic mail and tweets, demonstrating that they take great pride in providing outstanding customer care. Buffer is easy to use and understand, containing all the right components for social media management.

What is your favorite aspect of this product?

My favorite feature is the automatic link shortening. Second, I like how simple it is to use Buffer. This product is incredibly dependable, and I appreciate that I can easily add or remove images from my postings as needed. Using Buffer has always been smooth and trouble-free for me.

What do you dislike most about this product?

With the free plan, it would be great if I could select not only the times of day I want my postings to go up, but also the specific dates. Using the Buffer scheduler, I can choose to forego posting on particular days and plan other content to go live at a later time.

What recommendations would you give to someone considering this product?

Since Buffer is used for managing social media networks, its intuitive interface is a major selling point. Wants to quickly in and leave. The real benefit here is that you can automate and program your publication.

Pros

  • Reliable
  • Enables Productivity
  • Unique Features
  • Efficient Service

Lucio A.

  • Role: Information Technology
  • Industry: Other
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Oct 2022

automating posts with time is the best

Likeliness to Recommend

10 /10

What differentiates Buffer from other similar products?

buffer has been characterized by having a platform in which we can fully trust our social networks, they have good security, and good technical support, and this is something that most of the competition lacks, it differed by the quality and ease of being able to use the platform, they make it the simplest for the use of anyone with minimal knowledge

What is your favorite aspect of this product?

the best platform to have to manage our social networks like facebook and instagram, we can publish and coordinate when to do it, apart from the fact that it is very easy to learn how to use it, with a suitable device we could easily do the necessary work to be able to publish through Buffer.

What do you dislike most about this product?

For some time now I have noticed a little time difference with respect to my location and at the time of publication, the difference has a difference of about 20-25 minutes. The same is not something serious but if you have to take it into account, it could annoy someone who acquires the service. I would like to change the aesthetics of the site a little

What recommendations would you give to someone considering this product?

People who have asked me how to run a social network usually tell them that buffer does a good job, of great quality and if we don't like it we could perfectly unsubscribe, the truth is I don't think you'll regret buying the service, it's one of the main ones worldwide and it would be very wise to give it an opportunity to use at least

Pros

  • Helps Innovate
  • Reliable
  • Performance Enhancing
  • Enables Productivity

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