Buffer Logo Award Winner Product Badge
Buffer Logo Award Winner Product Badge
Buffer Inc

Buffer

Composite Score
8.9 /10
CX Score
9.1 /10
Category
Buffer
8.9 /10

What is Buffer?

A better way to manage social media for your business. Buffer makes it easy to manage your business's social media accounts. Schedule posts, analyze performance, and collaborate with your team — all in one place.

Company Details


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Awards & Recognition

Buffer won the following awards in the Social Media Management - Enterprise category

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Buffer Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Buffer.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

88 Likeliness to Recommend

92 Plan to Renew

1
Since last award

85 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+93 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Buffer?

2% Negative
3% Neutral
95% Positive

Pros

  • Reliable
  • Respectful
  • Enables Productivity
  • Effective Service

Feature Ratings

Average 85

Social Moderation and Workflow Management

88

Social Media Channel Integration Inbound

88

Social Post Archival

87

Social Media Channel Integration Outbound

87

Campaign Execution

86

Dashboards and Visualization

85

Social Response Management

84

Social Asset Management

84

Contextual Analysis

83

Trend Analysis

82

Sentiment Analysis

79

Vendor Capability Ratings

Average 84

Ease of Implementation

87

Ease of Data Integration

87

Quality of Features

86

Ease of IT Administration

85

Usability and Intuitiveness

84

Ease of Customization

83

Business Value Created

83

Availability and Quality of Training

81

Product Strategy and Rate of Improvement

81

Vendor Support

81

Breadth of Features

81

Buffer Reviews

Hamilton T.

  • Role: Sales Marketing
  • Industry: Retail
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Nov 2022

"Excellent tool at a great price."

Likeliness to Recommend

8 /10

What differentiates Buffer from other similar products?

This software is distinct from others in that its free edition provides sufficient functionality for novice and casual users.

What is your favorite aspect of this product?

The management tool was excellent in its performance. Very simple to schedule over a variety of channels all at the same time. My experience with Analyze provided me with the most value for the money I've ever spent on analytics.

What do you dislike most about this product?

Aside from that, Buffer was solely useful for managing and analyzing social media accounts. Not a thing existed to handle things like email, advertising budget monitoring, search engine optimization, etc. If it had been a comprehensive program, my group might have been able to maintain buffer.

What recommendations would you give to someone considering this product?

This tool comes highly recommended by me due to the fact that it is very simple to set up, very simple to operate, and excellent for arranging what you want to tweet and when you want to tweet it. Additionally wonderful for use on several other social networking sites.

Pros

  • Enables Productivity
  • Efficient Service
  • Effective Service
  • Inspires Innovation

Michael M.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Nov 2022

We utilized Buffer to schedule and analyze posting

Likeliness to Recommend

9 /10

What differentiates Buffer from other similar products?

If you have many social media accounts and want to manage them easily from one area, Buffer is an excellent tool to use. Constant post failures, rudimentary analytics, and an inability to do anything beyond post simple images and links may add up quickly.

What is your favorite aspect of this product?

The setup process, account linking, minimal learning curve, and user-friendliness of the site all contributed to a seamless experience. I would have used it more often if it hadn't failed to post without me knowing why. As I understand it, this would be helpful for businesses that have regular posting times and post types, but it wouldn't be as useful for those who need more nuanced data or have posts that are frequently formatted differently.

What do you dislike most about this product?

There were a lot of failed postings, which could have been caused by the social media site itself, but there were instances when it was simpler to post by hand than to troubleshoot. The capabilities in analytics were subpar. They provided only a brief summary and no in-depth analysis. The suggested posting times, etc., could be more in sync with Facebook's algorithm.

What recommendations would you give to someone considering this product?

We made advantage of Buffer to prearrange our Twitter and Facebook updates. We were able to schedule content in advance for non-business hours, upcoming events, and major company announcements. With its straightforward layout, you can easily discover what's scheduled for release. In almost all cases, this went live without a hitch.

Pros

  • Enables Productivity
  • Efficient Service
  • Friendly Negotiation
  • Security Protects

Dayana N.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Oct 2022

Excellent application to manage social networks

Likeliness to Recommend

8 /10

What differentiates Buffer from other similar products?

Scheduling posts has been easier across our various social media accounts. Buffer is an important tool for managing all your social media accounts. Provides an easier way to approve or deny things when they are in different locations. It also allows us to connect to different platforms, create and schedule posts in one central place. Buffer handles all formatting of social media posts, including images as well as shortened backlink URLs. It is an easy to use content publishing platform.

What is your favorite aspect of this product?

I like the analytics that this app offers which is very useful and also to see the performance of each post. Buffer makes it easy to publish to multiple platforms at the same time. It has very good analytics for all social media profiles. We can schedule posts on our different social media platforms in a great way. I also like that they always improve the platform with different integrations. It's a useful source for planning ahead for social media content.

What do you dislike most about this product?

It annoys me that you can't post to more than one platform at a time and have to redo each platform. Posts fail frequently and some error always appears.

What recommendations would you give to someone considering this product?

It is highly recommended to easily manage the social media accounts of your clients or company. It is a great product that I would like to recommend to other interested users.

Pros

  • Reliable
  • Enables Productivity
  • Trustworthy
  • Unique Features

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