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Buffer Inc

Buffer

Composite Score

8.9 /10

CX Score

9.1 /10

163 Reviews Write a Review

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What is Buffer?

A better way to manage social media for your business. Buffer makes it easy to manage your business's social media accounts. Schedule posts, analyze performance, and collaborate with your team — all in one place.

Company Details

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Awards & Recognition

Buffer won the following awards in the Social Media Management - Enterprise category

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2025 Data Quadrant Champion

Latest Award, 2025

6 Top Rated Capabilities

6 Top Rated Features

Latest Award, 2025

2025 Emotional Footprint Champion

2025

Service Experience
Contract Negotiation

2025

2024 Data Quadrant Champion

2024

6 Top Rated Capabilities

5 Top Rated Features

2024

2024 Emotional Footprint Champion

2024

Contract Negotiation
Conflict Resolution

2024

10 Top Rated Capabilities

9 Top Rated Features

2023

6 Top Rated Capabilities

6 Top Rated Features

2022

2021 Data Quadrant Champion

2021

Buffer Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Buffer.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

88 Likeliness to Recommend

92 Plan to Renew

1
Since last award

85 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+93 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Buffer?

2% Negative

3% Neutral

95% Positive

Pros

Reliable
Respectful
Enables Productivity
Effective Service

Feature Ratings

Average 85

Social Moderation and Workflow Management

Social Media Channel Integration Inbound

Social Post Archival

Social Media Channel Integration Outbound

Campaign Execution

Dashboards and Visualization

Social Response Management

Social Asset Management

Contextual Analysis

Trend Analysis

Sentiment Analysis

Vendor Capability Ratings

Average 84

Ease of Implementation

Ease of Data Integration

Quality of Features

Ease of IT Administration

Usability and Intuitiveness

Ease of Customization

Business Value Created

Availability and Quality of Training

Product Strategy and Rate of Improvement

Vendor Support

Breadth of Features

Buffer Reviews

George U.

Role: Information Technology
Industry: Other
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Jul 2021

excellent service offered by buffer

Likeliness to Recommend

9 /10

What differentiates Buffer from other similar products?

This page differs from the others because it has quality, many options available and very cheap prices and easy to pay, the platform teaches you many things that you do not learn on other websites, it is very intuitive and we can organize our publications with greater success before in other similar pages that try to work in the same way as Buffer

What is your favorite aspect of this product?

There is something very important about this company that makes it stand out because it has quality in its platform ways of working and carrying out our work Easier every day Which means that we have a better work experience more easily speed and success in what we are doing also its quality your security your technical support is very attentive and solves any problem we have with the platform or with a simple question

What do you dislike most about this product?

I am reviewing and using this company that is in charge of coordinating the publications that I make previously, the only thing they should add is a system that can where they notify me through notifications if the publication was really added successfully, which means that they are more able to have a more stable and reliable page with us who are the clients and users

What recommendations would you give to someone considering this product?

Previously, in some years ago, this type of platform did not exist, which made the way of working more tedious and it was more complicated, currently there are buffers that are in charge of making the work easier because we can make a schedule with the publications either per week by month , and choose the exact time that suits us or suits our client we can also have this service for relatively cheap costs that is why I recommend it

Pros

Continually Improving Product
Enables Productivity
Trustworthy
Efficient Service

Susan D.

Role: Sales Marketing
Industry: Other
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Jul 2021

Product Has Potential

Likeliness to Recommend

6 /10

What differentiates Buffer from other similar products?

They're receptive to customer feedback and suggestions.

What is your favorite aspect of this product?

Collaboration capabilities and scalability.

What do you dislike most about this product?

Platform doesn't have flexibility of views or dashboard. Not the most easy to navigate.

What recommendations would you give to someone considering this product?

If you want a product that is being innovative and has a huge amount of potential and you're okay with some sacrifice in the beginning, this is the product for you!

Pros

Performance Enhancing
Enables Productivity
Unique Features
Efficient Service

Scott H.

Role: Consultant
Industry: Media
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Jul 2021

Simple and Reliable

Likeliness to Recommend

10 /10

What differentiates Buffer from other similar products?

Ease of scheduling including customizations for Twitter and LinkedIn.

What is your favorite aspect of this product?

I am able to plan and schedule my social media posts days ahead of publication and also can make changes anytime before they post. The integration with Chrome, makes it seamless.

What do you dislike most about this product?

I have no complaints.

What recommendations would you give to someone considering this product?

Try the free version and compare with your current social scheduling tools and you'll be sold on Buffer.

Pros

Saves Time
Trustworthy
Efficient Service
Effective Service

Buffer

What is Buffer?

Company Details

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Awards & Recognition

2025 Data Quadrant Champion

2025 Emotional Footprint Champion

2024 Data Quadrant Champion

2024 Emotional Footprint Champion

2021 Data Quadrant Champion

Buffer Ratings

88 Likeliness to Recommend

92 Plan to Renew

1 Since last award

85 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+93 Net Emotional Footprint

How much do users love Buffer?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Social Moderation and Workflow Management Ability to create end-to-end routing and escalation workflows from social content.

Social Media Channel Integration Inbound Ability to monitor social media services, such as Facebook, Twitter, LinkedIn, YouTube, and more.

Social Post Archival Ability to archive social posts and platform activity to create an audit trail.

Social Media Channel Integration Outbound Ability to publish to social media services such as Facebook, Twitter, LinkedIn, YouTube, and more.

Campaign Execution Ability to manage social and media assets: tools for social campaign execution, reporting, and analytics.

Dashboards and Visualization Ability to visualize data and create analytics dashboards.

Social Response Management Ability to respond in-band to social media posts; ability to execute post-time optimization.

Social Asset Management Ability to access visual asset library with access permissions and expiry dates to be used on social media.

Contextual Analysis Ability to use NLP, deep learning and semantic analysis to extract meaning from social posts.

Trend Analysis Ability to monitor trends and traffic on multiple social media sites.

Sentiment Analysis Ability to analyze and uncover insights from attitudes and opinions expressed on social media.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Buffer Reviews

George U.

excellent service offered by buffer

Likeliness to Recommend

Pros

Susan D.

Product Has Potential

Likeliness to Recommend

Pros

Scott H.

Simple and Reliable

Likeliness to Recommend

Pros

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Feature Ratings

Social Moderation and Workflow Management

Social Media Channel Integration Inbound

Social Post Archival

Social Media Channel Integration Outbound

Campaign Execution

Dashboards and Visualization

Social Response Management

Social Asset Management

Contextual Analysis

Trend Analysis

Sentiment Analysis

Vendor Capability Ratings

Ease of Implementation

Ease of Data Integration

Quality of Features

Ease of IT Administration

Usability and Intuitiveness

Ease of Customization

Business Value Created

Availability and Quality of Training

Product Strategy and Rate of Improvement

Vendor Support

Breadth of Features