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Buffer Inc

Buffer

Composite Score

8.9 /10

CX Score

9.1 /10

163 Reviews Write a Review

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What is Buffer?

A better way to manage social media for your business. Buffer makes it easy to manage your business's social media accounts. Schedule posts, analyze performance, and collaborate with your team — all in one place.

Company Details

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Awards & Recognition

Buffer won the following awards in the Social Media Management - Enterprise category

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2025 Data Quadrant Champion

Latest Award, 2025

6 Top Rated Capabilities

6 Top Rated Features

Latest Award, 2025

2025 Emotional Footprint Champion

2025

Service Experience
Contract Negotiation

2025

2024 Data Quadrant Champion

2024

6 Top Rated Capabilities

5 Top Rated Features

2024

2024 Emotional Footprint Champion

2024

Contract Negotiation
Conflict Resolution

2024

10 Top Rated Capabilities

9 Top Rated Features

2023

6 Top Rated Capabilities

6 Top Rated Features

2022

2021 Data Quadrant Champion

2021

Buffer Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Buffer.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

88 Likeliness to Recommend

92 Plan to Renew

1
Since last award

85 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+93 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Buffer?

2% Negative

3% Neutral

95% Positive

Pros

Reliable
Respectful
Enables Productivity
Effective Service

Feature Ratings

Average 85

Social Moderation and Workflow Management

Social Media Channel Integration Inbound

Social Post Archival

Social Media Channel Integration Outbound

Campaign Execution

Dashboards and Visualization

Social Response Management

Social Asset Management

Contextual Analysis

Trend Analysis

Sentiment Analysis

Vendor Capability Ratings

Average 84

Ease of Implementation

Ease of Data Integration

Quality of Features

Ease of IT Administration

Usability and Intuitiveness

Ease of Customization

Business Value Created

Availability and Quality of Training

Product Strategy and Rate of Improvement

Vendor Support

Breadth of Features

Buffer Reviews

Shaily H.

Role: Consultant
Industry: Education
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Jun 2021

Easy to use, amazing trial, wonderful staff vibe.

Likeliness to Recommend

10 /10

What differentiates Buffer from other similar products?

I love their team culture. They are a really transparent company and that is something that is rare to find. They also haven’t neglected the small business owner like some of the other big players have.

What is your favorite aspect of this product?

I loved helping a new client get set up on there and how easy she found it.

What do you dislike most about this product?

I feel like a lot of players have come out since the original big three when it comes to social media management. It’s going to be tricky to stay relevant with all these new companies and competitors popping up.

What recommendations would you give to someone considering this product?

Use their really generous free trial. That will give you a lot of perspective.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Tatiana P.

Role: Sales Marketing
Industry: Technology
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Jun 2021

Easy to use and reliable!

Likeliness to Recommend

10 /10

What differentiates Buffer from other similar products?

It had the friendliest onboarding out of all SM automation solutions on the market when I was looking for one a few years ago. It still is very straightforward and versatile.

What is your favorite aspect of this product?

Ease of use.

What do you dislike most about this product?

Nothing, all is good.

What recommendations would you give to someone considering this product?

Try and see for yourself. :)

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Scott W.

Role: Operations
Industry: Consulting
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Jun 2021

Free tool for Instagram

Likeliness to Recommend

6 /10

What differentiates Buffer from other similar products?

Buffer is one of the best tools for running Instagram campaigns. Though it doesn't have much functionality outside of Instagram to set it apart from other tools, its Instragram tools are probably the best in the market. It also has some analytics and engagement tools, but its strength lies in its posting abilities, scheduling, and first-comment posting.

What is your favorite aspect of this product?

The ability to schedule an Instagram post with the first comment for all the hashtags. It keeps the post tidy, but still increases post reach. The scheduling of Story posts is also a great feature.

What do you dislike most about this product?

There really isn't much integration outside of Instagram. Additionally, you can only connect a few accounts. In order to manage multiple accounts you have to pay more. For an agency that runs more than 8 accounts, you'll need to the priciest option, which is pretty expensive for just Instagram use.

What recommendations would you give to someone considering this product?

Contemplate how many social profiles you'll be needing to post and estimate the number of monthly posts you'll be making. If you'll need more that 3 accounts (or on other platforms) or you'll post more 10 times a month, you'll need to pay for Buffer. If you go for a paid account, make sure you calculate your cost and see if there's another option. But, if you just need to manage a few IG accounts, Buffer probably has the best tools and price out there.

Pros

Helps Innovate
Performance Enhancing
Enables Productivity
Effective Service

Cons

Charges for Enhancements
Vendor's Interest First
Less Generous

Buffer

What is Buffer?

Company Details

Need Assistance?

Awards & Recognition

2025 Data Quadrant Champion

2025 Emotional Footprint Champion

2024 Data Quadrant Champion

2024 Emotional Footprint Champion

2021 Data Quadrant Champion

Buffer Ratings

88 Likeliness to Recommend

92 Plan to Renew

1 Since last award

85 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+93 Net Emotional Footprint

How much do users love Buffer?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Social Moderation and Workflow Management Ability to create end-to-end routing and escalation workflows from social content.

Social Media Channel Integration Inbound Ability to monitor social media services, such as Facebook, Twitter, LinkedIn, YouTube, and more.

Social Post Archival Ability to archive social posts and platform activity to create an audit trail.

Social Media Channel Integration Outbound Ability to publish to social media services such as Facebook, Twitter, LinkedIn, YouTube, and more.

Campaign Execution Ability to manage social and media assets: tools for social campaign execution, reporting, and analytics.

Dashboards and Visualization Ability to visualize data and create analytics dashboards.

Social Response Management Ability to respond in-band to social media posts; ability to execute post-time optimization.

Social Asset Management Ability to access visual asset library with access permissions and expiry dates to be used on social media.

Contextual Analysis Ability to use NLP, deep learning and semantic analysis to extract meaning from social posts.

Trend Analysis Ability to monitor trends and traffic on multiple social media sites.

Sentiment Analysis Ability to analyze and uncover insights from attitudes and opinions expressed on social media.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Buffer Reviews

Shaily H.

Easy to use, amazing trial, wonderful staff vibe.

Likeliness to Recommend

Pros

Tatiana P.

Easy to use and reliable!

Likeliness to Recommend

Pros

Scott W.

Free tool for Instagram

Likeliness to Recommend

Pros

Cons

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Feature Ratings

Social Moderation and Workflow Management

Social Media Channel Integration Inbound

Social Post Archival

Social Media Channel Integration Outbound

Campaign Execution

Dashboards and Visualization

Social Response Management

Social Asset Management

Contextual Analysis

Trend Analysis

Sentiment Analysis

Vendor Capability Ratings

Ease of Implementation

Ease of Data Integration

Quality of Features

Ease of IT Administration

Usability and Intuitiveness

Ease of Customization

Business Value Created

Availability and Quality of Training

Product Strategy and Rate of Improvement

Vendor Support

Breadth of Features