What is Buffer?
A better way to manage social media for your business. Buffer makes it easy to manage your business's social media accounts. Schedule posts, analyze performance, and collaborate with your team — all in one place.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
88 Likeliness to Recommend
92 Plan to Renew
1
Since last award
85 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+93 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Buffer?
Pros
- Reliable
- Respectful
- Enables Productivity
- Effective Service
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Social Moderation and Workflow Management
Social Media Channel Integration Inbound
Social Post Archival
Social Media Channel Integration Outbound
Campaign Execution
Dashboards and Visualization
Social Response Management
Social Asset Management
Contextual Analysis
Trend Analysis
Sentiment Analysis
Vendor Capability Ratings
Ease of Implementation
Ease of Data Integration
Quality of Features
Ease of IT Administration
Usability and Intuitiveness
Ease of Customization
Business Value Created
Availability and Quality of Training
Product Strategy and Rate of Improvement
Vendor Support
Breadth of Features
Buffer Reviews
- Role: Operations
- Industry: Other
- Involvement: Business Leader or Manager
Submitted Jun 2021
Straight forward. Easy to implement, easy to use.
Likeliness to Recommend
Pros
- Reliable
- Efficient Service
- Respectful
- Client's Interest First
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Beverley T.
- Role: Sales Marketing
- Industry: Communications
- Involvement: End User of Application
Submitted Jun 2021
Simple and straight forward scheduling
Likeliness to Recommend
What differentiates Buffer from other similar products?
Buffer is solely a scheduling tool for social media posting, it doesn't have extra bells and whistles that it doesn't require. For scheduling, it is very straight forward and the dashboard is highly intuitive.
What is your favorite aspect of this product?
My favorite aspect of Buffer is the fact that the tool doesn't try to confuse you with features that aren't necessary. You log in, do what you need to do, and log out. It helps keep you productive.
What do you dislike most about this product?
I wish Buffer included reporting instead of having it as an additional paid feature. I would love to be able to see the analytics behind what I'm scheduling and to see what's working, what's not, and account growth and engagement.
What recommendations would you give to someone considering this product?
If you don't need a tool where you can respond to comments or direct messages, don't need thorough reporting, and are looking for solely scheduling posts, Buffer is the ideal tool for you.
Pros
- Performance Enhancing
- Enables Productivity
- Efficient Service
- Effective Service
Cons
- Charges for Enhancements
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Erick C.
- Role: Sales Marketing
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Jun 2021
Practical, reliable, but limited in its free plan
Likeliness to Recommend
What differentiates Buffer from other similar products?
Buffer is reliable and accurate. Never had any problem of posts that wasn't published or distributed ahead of its time, like in other platforms.
What is your favorite aspect of this product?
Buffer is easy to implement and even more easy to maintain. Unlike some of its competitors, it looks like it only uses the official APIs to manage each channel. For this reason, you shouldn't expect your accounts being blocked or posts being hidden.
What do you dislike most about this product?
This correctness comes with a price as some functionalities available in other platforms, like Reels scheduling, aren't available. I also had trouble connecting my Instagram business account, that for some reason was read as a personal profile.
What recommendations would you give to someone considering this product?
Try the free plan as well as other tools free plans. There's a lot of competing tools and many of them are equally good, but some can be better for particular people or businesses. Buffer was the better choice for me.
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Trustworthy
Cons
- Commodity Features
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