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Buffer Inc

Buffer

Composite Score

8.9 /10

CX Score

9.1 /10

163 Reviews Write a Review

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What is Buffer?

A better way to manage social media for your business. Buffer makes it easy to manage your business's social media accounts. Schedule posts, analyze performance, and collaborate with your team — all in one place.

Company Details

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Awards & Recognition

Buffer won the following awards in the Social Media Management - Enterprise category

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2025 Data Quadrant Champion

Latest Award, 2025

6 Top Rated Capabilities

6 Top Rated Features

Latest Award, 2025

2025 Emotional Footprint Champion

2025

Service Experience
Contract Negotiation

2025

2024 Data Quadrant Champion

2024

6 Top Rated Capabilities

5 Top Rated Features

2024

2024 Emotional Footprint Champion

2024

Contract Negotiation
Conflict Resolution

2024

10 Top Rated Capabilities

9 Top Rated Features

2023

6 Top Rated Capabilities

6 Top Rated Features

2022

2021 Data Quadrant Champion

2021

Buffer Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Buffer.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

88 Likeliness to Recommend

92 Plan to Renew

1
Since last award

85 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+93 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Buffer?

2% Negative

3% Neutral

95% Positive

Pros

Reliable
Respectful
Enables Productivity
Effective Service

Feature Ratings

Average 85

Social Moderation and Workflow Management

Social Media Channel Integration Inbound

Social Post Archival

Social Media Channel Integration Outbound

Campaign Execution

Dashboards and Visualization

Social Response Management

Social Asset Management

Contextual Analysis

Trend Analysis

Sentiment Analysis

Vendor Capability Ratings

Average 84

Ease of Implementation

Ease of Data Integration

Quality of Features

Ease of IT Administration

Usability and Intuitiveness

Ease of Customization

Business Value Created

Availability and Quality of Training

Product Strategy and Rate of Improvement

Vendor Support

Breadth of Features

Buffer Reviews

Wesley A.

Role: Information Technology
Industry: Technology
Involvement: Initial Implementation

Validated Review

Verified Reviewer

Submitted Jun 2021

Fantastic social media management platform

Likeliness to Recommend

8 /10

What differentiates Buffer from other similar products?

Being able to schedule your social media content with a few clicks - it is so much simpler to use than other tools, and just works.

What is your favorite aspect of this product?

Setting up schedules based on your followers "most active" times was really helpful and ensured my followers would have the highest possibility of seeing my content.

What do you dislike most about this product?

Not a lot really - it works fantastically well!

What recommendations would you give to someone considering this product?

If you managed social media content then this is a must - you can drop your ideas into scheduled posts as and when you think of them, and have a steady stream of rich content for your followers.

Pros

Helps Innovate
Reliable
Performance Enhancing
Enables Productivity

Jennifer W.

Role: Sales Marketing
Industry: Other
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Jun 2021

Saves a ton of time being able to batch posts

Likeliness to Recommend

9 /10

What differentiates Buffer from other similar products?

I really like their proactive status reports. If there is an issue with a feature, they will keep you up to date with the progress of fixing. None of the similar products we looked at would do this.

What is your favorite aspect of this product?

I love being able to schedule and batch posts. We have 20+ social media accounts we manage and some of them get the same posts. It's nice to be able to select and choose which accounts to post.

What do you dislike most about this product?

I have to "reauthenticate" the logins quite a few times.

What recommendations would you give to someone considering this product?

This product is great for those that want to save time and schedule posts!

Pros

Helps Innovate
Enables Productivity
Trustworthy
Efficient Service

Cons

Commodity Features

Maggie D.

Role: Operations
Industry: Healthcare
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Jun 2021

Extremely easy to us for basic social media

Likeliness to Recommend

7 /10

What differentiates Buffer from other similar products?

I see buffer asa flat social media management for posts, it does not offer a variety of tools

What is your favorite aspect of this product?

the ease of scheduling

What do you dislike most about this product?

sometimes does not load properly or has glitches

What recommendations would you give to someone considering this product?

great for someone looking for a simple social media management tool

Pros

Enables Productivity
Client's Interest First
Generous Negotitation
Transparent

Cons

Commodity Features

Buffer

What is Buffer?

Company Details

Need Assistance?

Awards & Recognition

2025 Data Quadrant Champion

2025 Emotional Footprint Champion

2024 Data Quadrant Champion

2024 Emotional Footprint Champion

2021 Data Quadrant Champion

Buffer Ratings

88 Likeliness to Recommend

92 Plan to Renew

1 Since last award

85 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+93 Net Emotional Footprint

How much do users love Buffer?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Social Moderation and Workflow Management Ability to create end-to-end routing and escalation workflows from social content.

Social Media Channel Integration Inbound Ability to monitor social media services, such as Facebook, Twitter, LinkedIn, YouTube, and more.

Social Post Archival Ability to archive social posts and platform activity to create an audit trail.

Social Media Channel Integration Outbound Ability to publish to social media services such as Facebook, Twitter, LinkedIn, YouTube, and more.

Campaign Execution Ability to manage social and media assets: tools for social campaign execution, reporting, and analytics.

Dashboards and Visualization Ability to visualize data and create analytics dashboards.

Social Response Management Ability to respond in-band to social media posts; ability to execute post-time optimization.

Social Asset Management Ability to access visual asset library with access permissions and expiry dates to be used on social media.

Contextual Analysis Ability to use NLP, deep learning and semantic analysis to extract meaning from social posts.

Trend Analysis Ability to monitor trends and traffic on multiple social media sites.

Sentiment Analysis Ability to analyze and uncover insights from attitudes and opinions expressed on social media.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Buffer Reviews

Wesley A.

Fantastic social media management platform

Likeliness to Recommend

Pros

Jennifer W.

Saves a ton of time being able to batch posts

Likeliness to Recommend

Pros

Cons

Maggie D.

Extremely easy to us for basic social media

Likeliness to Recommend

Pros

Cons

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Sendible

1
Since last award

Feature Ratings

Social Moderation and Workflow Management

Social Media Channel Integration Inbound

Social Post Archival

Social Media Channel Integration Outbound

Campaign Execution

Dashboards and Visualization

Social Response Management

Social Asset Management

Contextual Analysis

Trend Analysis

Sentiment Analysis

Vendor Capability Ratings

Ease of Implementation

Ease of Data Integration

Quality of Features

Ease of IT Administration

Usability and Intuitiveness

Ease of Customization

Business Value Created

Availability and Quality of Training

Product Strategy and Rate of Improvement

Vendor Support

Breadth of Features