Buffer Inc

Buffer

Composite Score

8.9 /10

CX Score

9.0 /10

159 Reviews Write a Review

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What is Buffer?

A better way to manage social media for your business. Buffer makes it easy to manage your business's social media accounts. Schedule posts, analyze performance, and collaborate with your team — all in one place.

Company Details

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Awards & Recognition

Buffer won the following awards in the Social Media Management - Enterprise category

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2025 Emotional Footprint Champion

Latest Award, 2025

Service Experience
Contract Negotiation

Latest Award, 2025

2024 Data Quadrant Champion

2024

6 Top Rated Capabilities

5 Top Rated Features

2024

2024 Emotional Footprint Champion

2024

Contract Negotiation
Conflict Resolution

2024

10 Top Rated Capabilities

9 Top Rated Features

2023

6 Top Rated Capabilities

6 Top Rated Features

2022

2021 Data Quadrant Champion

2021

Buffer Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Buffer.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

88 Likeliness to Recommend

1
Since last award

91 Plan to Renew

85 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+91 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Buffer?

2% Negative

4% Neutral

94% Positive

Pros

Reliable
Respectful
Enables Productivity
Acts with Integrity

Feature Ratings

Average 84

Social Moderation and Workflow Management

Social Media Channel Integration Inbound

Social Post Archival

Social Media Channel Integration Outbound

Campaign Execution

Dashboards and Visualization

Social Response Management

Social Asset Management

Contextual Analysis

Trend Analysis

Sentiment Analysis

Vendor Capability Ratings

Average 84

Ease of Implementation

Ease of Data Integration

Quality of Features

Ease of IT Administration

Usability and Intuitiveness

Ease of Customization

Business Value Created

Availability and Quality of Training

Vendor Support

Product Strategy and Rate of Improvement

Breadth of Features

Buffer Reviews

Shannen Kelly P.

Role: Operations
Industry: Other
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Jun 2022

Great product but needs improvement

Likeliness to Recommend

9 /10

What differentiates Buffer from other similar products?

User-friendly and easy to use for beginners

What is your favorite aspect of this product?

How easy it is to navigate when I was new to Marketing.

What do you dislike most about this product?

They don't have many scheduling best post-time options and they don't have collaboration comment boxes for clients or internal employees.

What recommendations would you give to someone considering this product?

A nice product for start-ups that don't want to spend anything yet.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Elana P.

Role: Sales Marketing
Industry: Media
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Jun 2022

"Awesome way to manage social media better"

Likeliness to Recommend

8 /10

What differentiates Buffer from other similar products?

buffer has a better price than other programs.

What is your favorite aspect of this product?

As a result, I can effectively handle my social media promotion. We can see who is engaged with our posts and plan our posts accordingly. As a content producer on any social network, I am thrilled to have developed a strategy centered on the growth of digital marketing and online visibility. Thanks to Buffer, I've been able to generate new leads.

What do you dislike most about this product?

In spite of the fact that Buffer is completely free, there are some limits. Users may only queue up to 10 items at a time, and there is no way to share content with a team. There are several aspects I've discovered that are difficult to locate, and I've had to dig to find them. The user interface might be better, but it's not terrible.

What recommendations would you give to someone considering this product?

In the realm of digital marketing, Buffer is more than just a social media scheduler, since it enables you to keep track of several social media accounts and analyze the success of your postings. We can benefit from using Chrome extensions. It's also the greatest time to put your posts on the calendar for later.

Pros

Unique Features
Efficient Service
Saves Time
Reliable

Ollie W.

Role: Sales Marketing
Industry: Technology
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted May 2022

Good, not amazing

Likeliness to Recommend

7 /10

What differentiates Buffer from other similar products?

Very easy to use and the free version is good

What is your favorite aspect of this product?

Built in image creator

What do you dislike most about this product?

Too basic in scheduling

What recommendations would you give to someone considering this product?

Twitter users, get it

Pros

Performance Enhancing
Trustworthy
Efficient Service
Effective Service

Buffer

What is Buffer?

Company Details

Need Assistance?

Awards & Recognition

2025 Emotional Footprint Champion

2024 Data Quadrant Champion

2024 Emotional Footprint Champion

2021 Data Quadrant Champion

Buffer Ratings

88 Likeliness to Recommend

1 Since last award

91 Plan to Renew

85 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+91 Net Emotional Footprint

How much do users love Buffer?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Social Moderation and Workflow Management Ability to create end-to-end routing and escalation workflows from social content.

Social Media Channel Integration Inbound Ability to monitor social media services, such as Facebook, Twitter, LinkedIn, YouTube, and more.

Social Post Archival Ability to archive social posts and platform activity to create an audit trail.

Social Media Channel Integration Outbound Ability to publish to social media services such as Facebook, Twitter, LinkedIn, YouTube, and more.

Campaign Execution Ability to manage social and media assets: tools for social campaign execution, reporting, and analytics.

Dashboards and Visualization Ability to visualize data and create analytics dashboards.

Social Response Management Ability to respond in-band to social media posts; ability to execute post-time optimization.

Social Asset Management Ability to access visual asset library with access permissions and expiry dates to be used on social media.

Contextual Analysis Ability to use NLP, deep learning and semantic analysis to extract meaning from social posts.

Trend Analysis Ability to monitor trends and traffic on multiple social media sites.

Sentiment Analysis Ability to analyze and uncover insights from attitudes and opinions expressed on social media.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Buffer Reviews

Shannen Kelly P.

Great product but needs improvement

Likeliness to Recommend

Pros

Elana P.

"Awesome way to manage social media better"

Likeliness to Recommend

Pros

Ollie W.

Good, not amazing

Likeliness to Recommend

Pros

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Sendible

1
Since last award

Feature Ratings

Social Moderation and Workflow Management

Social Media Channel Integration Inbound

Social Post Archival

Social Media Channel Integration Outbound

Campaign Execution

Dashboards and Visualization

Social Response Management

Social Asset Management

Contextual Analysis

Trend Analysis

Sentiment Analysis

Vendor Capability Ratings

Ease of Implementation

Ease of Data Integration

Quality of Features

Ease of IT Administration

Usability and Intuitiveness

Ease of Customization

Business Value Created

Availability and Quality of Training

Vendor Support

Product Strategy and Rate of Improvement

Breadth of Features