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Buffer Inc

Buffer

Composite Score

8.9 /10

CX Score

9.1 /10

163 Reviews Write a Review

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What is Buffer?

A better way to manage social media for your business. Buffer makes it easy to manage your business's social media accounts. Schedule posts, analyze performance, and collaborate with your team — all in one place.

Company Details

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Awards & Recognition

Buffer won the following awards in the Social Media Management - Enterprise category

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2025 Data Quadrant Champion

Latest Award, 2025

6 Top Rated Capabilities

6 Top Rated Features

Latest Award, 2025

2025 Emotional Footprint Champion

2025

Service Experience
Contract Negotiation

2025

2024 Data Quadrant Champion

2024

6 Top Rated Capabilities

5 Top Rated Features

2024

2024 Emotional Footprint Champion

2024

Contract Negotiation
Conflict Resolution

2024

10 Top Rated Capabilities

9 Top Rated Features

2023

6 Top Rated Capabilities

6 Top Rated Features

2022

2021 Data Quadrant Champion

2021

Buffer Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Buffer.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

88 Likeliness to Recommend

92 Plan to Renew

1
Since last award

85 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+93 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Buffer?

2% Negative

3% Neutral

95% Positive

Pros

Reliable
Respectful
Enables Productivity
Effective Service

Feature Ratings

Average 85

Social Moderation and Workflow Management

Social Media Channel Integration Inbound

Social Post Archival

Social Media Channel Integration Outbound

Campaign Execution

Dashboards and Visualization

Social Response Management

Social Asset Management

Contextual Analysis

Trend Analysis

Sentiment Analysis

Vendor Capability Ratings

Average 84

Ease of Implementation

Ease of Data Integration

Quality of Features

Ease of IT Administration

Usability and Intuitiveness

Ease of Customization

Business Value Created

Availability and Quality of Training

Product Strategy and Rate of Improvement

Vendor Support

Breadth of Features

Buffer Reviews

Allison C.

Role: Sales Marketing
Industry: Education
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Aug 2021

Effective scheduling tool with unique features

Likeliness to Recommend

9 /10

What differentiates Buffer from other similar products?

The biggest thing that sets Buffer apart is the automation of scheduling posts through the re-buffer feature. This allows you to choose your best performing posts and reschedule them.

What is your favorite aspect of this product?

The rebuffer feature is my favorite aspect.

What do you dislike most about this product?

I don't like that it doesn't integrate with FB personal profiles.

What recommendations would you give to someone considering this product?

Try the free trial and see if it meets your needs. Compare to one or two others, so you can decide which interface works best for you.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Arbaz N.

Role: Sales Marketing
Industry: Technology
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Jul 2021

Good product but lacks some important features!

Likeliness to Recommend

8 /10

What differentiates Buffer from other similar products?

Buffer as a tool definitely helps in managing the social media profiles. The analytics provided as very helpful. The overall buying experience was also very smooth. The overall UI of the tool is also very user friendly and easy to use.

What is your favorite aspect of this product?

Post analytics and insights

What do you dislike most about this product?

You cannot tag accounts/people while publishing/scheduling posts on LinkedIn. This is a feature that most other competitors offer.

What recommendations would you give to someone considering this product?

If you're looking for business as usual social media posting and scheduling this is for you. Analytics are decent but can be better. Tagging is a issue.

Pros

Effective Service
Includes Product Enhancements
Security Protects
Helps Innovate

Samuel [SAM] J.

Role: Sales Marketing
Industry: Consulting
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Jul 2021

Best Social Media Tool for Startups

Likeliness to Recommend

10 /10

What differentiates Buffer from other similar products?

This tool is a time-saving tool. We are using Buffer to engage with our social media audience. Our firm has integrated Facebook, Twitter, and Linkedin with Buffer. Without a doubt, one can say that Buffer is one of the best tools for small and medium-scale enterprises and startups.

What is your favorite aspect of this product?

Buffer is an amazing social media management tool. This tool can be used to share content on different social media channels at the same time without logging into respective accounts. All the contents shared using buffer can be tracking using custom URLs. This tool also provides actionable reports to improve social media activities.

What do you dislike most about this product?

This tool does not support Linkedin Groups integration.

What recommendations would you give to someone considering this product?

Social Media Marketing is very important for every business. Buffer is an exciting social media management tool kit. This tool has advanced publishing, engaging, analyzing capabilities. We recommend this tool to all digital marketers.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Buffer

What is Buffer?

Company Details

Need Assistance?

Awards & Recognition

2025 Data Quadrant Champion

2025 Emotional Footprint Champion

2024 Data Quadrant Champion

2024 Emotional Footprint Champion

2021 Data Quadrant Champion

Buffer Ratings

88 Likeliness to Recommend

92 Plan to Renew

1 Since last award

85 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+93 Net Emotional Footprint

How much do users love Buffer?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Social Moderation and Workflow Management Ability to create end-to-end routing and escalation workflows from social content.

Social Media Channel Integration Inbound Ability to monitor social media services, such as Facebook, Twitter, LinkedIn, YouTube, and more.

Social Post Archival Ability to archive social posts and platform activity to create an audit trail.

Social Media Channel Integration Outbound Ability to publish to social media services such as Facebook, Twitter, LinkedIn, YouTube, and more.

Campaign Execution Ability to manage social and media assets: tools for social campaign execution, reporting, and analytics.

Dashboards and Visualization Ability to visualize data and create analytics dashboards.

Social Response Management Ability to respond in-band to social media posts; ability to execute post-time optimization.

Social Asset Management Ability to access visual asset library with access permissions and expiry dates to be used on social media.

Contextual Analysis Ability to use NLP, deep learning and semantic analysis to extract meaning from social posts.

Trend Analysis Ability to monitor trends and traffic on multiple social media sites.

Sentiment Analysis Ability to analyze and uncover insights from attitudes and opinions expressed on social media.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Buffer Reviews

Allison C.

Effective scheduling tool with unique features

Likeliness to Recommend

Pros

Arbaz N.

Good product but lacks some important features!

Likeliness to Recommend

Pros

Samuel [SAM] J.

Best Social Media Tool for Startups

Likeliness to Recommend

Pros

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Sendible

1
Since last award

Feature Ratings

Social Moderation and Workflow Management

Social Media Channel Integration Inbound

Social Post Archival

Social Media Channel Integration Outbound

Campaign Execution

Dashboards and Visualization

Social Response Management

Social Asset Management

Contextual Analysis

Trend Analysis

Sentiment Analysis

Vendor Capability Ratings

Ease of Implementation

Ease of Data Integration

Quality of Features

Ease of IT Administration

Usability and Intuitiveness

Ease of Customization

Business Value Created

Availability and Quality of Training

Product Strategy and Rate of Improvement

Vendor Support

Breadth of Features