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CallTrackingMetrics LLC

CallTrackingMetrics

Composite Score

8.3 /10

CX Score

8.2 /10

66 Reviews Write a Review

Claim Software

What is CallTrackingMetrics?

CallTrackingMetrics is a digital platform that uses call tracking intelligence to inform contact center automation—resulting in a more personalized customer experience. Discover which marketing campaigns are generating leads and conversions, and use that data to automate call flows and power your contact center.

Company Details

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Awards & Recognition

CallTrackingMetrics won the following awards in the Conversation Intelligence category

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2024 Data Quadrant Champion

2024

7 Top Rated Capabilities

9 Top Rated Features

2024

2024 Emotional Footprint Champion

2024

Product Impact

2024

2023 Data Quadrant Champion

2023

7 Top Rated Capabilities

10 Top Rated Features

2023

2023 Emotional Footprint Champion

2023

Conflict Resolution

2023

3 Top Rated Capabilities

6 Top Rated Features

2022

2022 Emotional Footprint Champion

2022

CallTrackingMetrics Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on CallTrackingMetrics.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

89 Likeliness to Recommend

99 Plan to Renew

78 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+78 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love CallTrackingMetrics?

2% Negative

9% Neutral

89% Positive

Pros

Respectful
Enables Productivity
Client Friendly Policies
Caring

Feature Ratings

Average 83

Call Recording

Call Analytics

Role-Based Access

Manager Annotation and Feedback

Conversation Coaching

Audio Transcription

Dashboards and Reporting

Application Integration

Mobile Support

Artificial Intelligence Engine

Pipeline Visibility

Vendor Capability Ratings

Average 79

Business Value Created

Breadth of Features

Ease of IT Administration

Quality of Features

Ease of Implementation

Vendor Support

Availability and Quality of Training

Ease of Data Integration

Product Strategy and Rate of Improvement

Ease of Customization

Usability and Intuitiveness

CallTrackingMetrics Downloads

[Guide] Everything You Should Be Doing Before Call Tracking

CallTrackingMetrics Videos

CallTrackingMetrics Reviews

Caroline J.

Role: Sales Marketing
Industry: Energy
Involvement: IT Development, Integration, and Administration

Validated Review

Verified Reviewer

Submitted Aug 2024

Many features to analyse and optimize

Likeliness to Recommend

8 /10

What differentiates CallTrackingMetrics from other similar products?

The amount of functions and the detailed data

What is your favorite aspect of this product?

detailed data

What do you dislike most about this product?

very complex

What recommendations would you give to someone considering this product?

Gives you many otions to improve your sales

Pros

Continually Improving Product
Reliable
Unique Features
Efficient Service

Kory L.

Role: Sales Marketing
Industry: Media
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Jul 2024

CTM is the solution for call tracking for paid ads

Likeliness to Recommend

10 /10

What differentiates CallTrackingMetrics from other similar products?

CallTrackingMetrics has a track record of sustainability, reliability, and industry expertise.

What is your favorite aspect of this product?

Ease of use, including making quick changes to the account and numbers

What do you dislike most about this product?

The User Interface and navigation need to be adjusted and improved

What recommendations would you give to someone considering this product?

Try CallTrackingMetrics with the basic plan and try the other competitor you are considering. I'm confident that you'll prefer CTM over the other.

Pros

Reliable
Performance Enhancing
Trustworthy
Unique Features

Samantha J.

Role: Information Technology
Industry: Recreation
Involvement: IT Leader or Manager

Validated Review

Verified Reviewer

Submitted Jun 2025

Best analytics, call tracking tool for marketing

Likeliness to Recommend

8 /10

What differentiates CallTrackingMetrics from other similar products?

It's not just about tracking calls; it shows us how our campaigns are performing by linking calls to their results. The analytics are really detailed, allowing us to follow the customer journey from start to finish.

What is your favorite aspect of this product?

I'm really happy with how clear our call data is now. We can easily see which campaign brought in each lead, which helps us keep an eye on our ad spending. The call recordings and keyword tools show us what customers are struggling with and what their concerns are.

What do you dislike most about this product?

Figuring it all out can be hard, especially when we're trying to set up tricky routing rules or connect with other tools. Some parts of the interface feel a bit dated and aren't as user-friendly as newer apps.

What recommendations would you give to someone considering this product?

If you’re serious about understanding which marketing efforts drive phone calls, CallTrackingMetrics is worth the investment. Spend time setting it up properly and involve your marketing and sales teams early on. It’s not a plug-and-play tool you’ll get the best results if you customize it to your workflow.

Pros

Continually Improving Product
Reliable
Enables Productivity
Trustworthy

CallTrackingMetrics

What is CallTrackingMetrics?

Company Details

Need Assistance?

Awards & Recognition

2024 Data Quadrant Champion

2024 Emotional Footprint Champion

2023 Data Quadrant Champion

2023 Emotional Footprint Champion

2022 Emotional Footprint Champion

CallTrackingMetrics Ratings

89 Likeliness to Recommend

99 Plan to Renew

78 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+78 Net Emotional Footprint

How much do users love CallTrackingMetrics?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Call Recording Inbound and outbound calls are captured and retained in the platform, and can be appended with relevant metadata (such as callers, date/time, subject).

Call Analytics Real-time and historical reporting and analytics on call metrics, such as talk time, competition win rate, key words, sentiment etc.

Role-Based Access Enable different levels of access based on role e.g. administrators can modify and see all data or department managers have access only to their data.

Manager Annotation and Feedback The solution allows managers to provide annotation and feedback on recorded calls, and to assign calls a score based on predefined or user-defined rubric.

Conversation Coaching The solution makes proactive recommendations to sales reps based on call attributes and dynamics, for example, balance of talk time or keywords mentioned.

Audio Transcription Transcription audio recordings into text format, providing a transcript of the recorded dialog.

Dashboards and Reporting Customizable dashboards to track KPIs, rep performance, and metrics.

Application Integration Includes functional and data integration with common applications such as CRM, CSM, ERP, email, etc.

Mobile Support The solution provides the ability to support multiple devices, OSes and platforms using mobile optimized, HTML-based web access and/or native applications.

Artificial Intelligence Engine Can work autonomously within a series of pre-defined parameters, including decision-making, routing, processing, and human interaction.

Pipeline Visibility Single view into deals by combining customer interactions for visibility into executive involvement, history with past employees and leading sales indicators.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

CallTrackingMetrics Downloads

[Guide] Everything You Should Be Doing Before Call Tracking

CallTrackingMetrics Videos

Validate Your Marketing Decisions w/ CallTrackingMetrics

CallTrackingMetrics Reviews

Caroline J.

Many features to analyse and optimize

Likeliness to Recommend

Pros

Kory L.

CTM is the solution for call tracking for paid ads

Likeliness to Recommend

Pros

Samantha J.

Best analytics, call tracking tool for marketing

Likeliness to Recommend

Pros

Most Popular CallTrackingMetrics Comparisons

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Feature Ratings

Call Recording

Call Analytics

Role-Based Access

Manager Annotation and Feedback

Conversation Coaching

Audio Transcription

Dashboards and Reporting

Application Integration

Mobile Support

Artificial Intelligence Engine

Pipeline Visibility

Vendor Capability Ratings

Business Value Created

Breadth of Features

Ease of IT Administration

Quality of Features

Ease of Implementation

Vendor Support

Availability and Quality of Training

Ease of Data Integration

Product Strategy and Rate of Improvement

Ease of Customization

Usability and Intuitiveness