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Canto

Canto Platform

Composite Score

8.4 /10

CX Score

8.6 /10

102 Reviews Write a Review

Claim Software

What is Canto Platform?

One platform, endless possibilities. Discover the single source of truth for your organization’s entire content lifecycle.

Company Details

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Awards & Recognition

Canto Platform won the following awards in the Digital Asset Management category

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2025 Emotional Footprint Champion

Latest Award, 2025

Conflict Resolution

Latest Award, 2025

2 Top Rated Capabilities

2 Top Rated Features

2021

Canto Platform Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Canto Platform.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

87 Likeliness to Recommend

1
Since last award

94 Plan to Renew

80 Satisfaction of Cost Relative to Value

1
Since last award

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+91 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Canto Platform?

2% Negative

8% Neutral

90% Positive

Pros

Acts with Integrity
Reliable
Trustworthy
Respectful

Feature Ratings

Average 82

Digital Asset Findability

Digital Asset Sharing

Permissions and Access Right Management

Manage / Administration of Metadata

Workflow and Approval Management

Cloud Offering

Version Management

Collaboration

Intelligent Indexing

Content Capture

Automation of Metadata Creation

Vendor Capability Ratings

Average 80

Usability and Intuitiveness

Vendor Support

Ease of Implementation

Business Value Created

Ease of Data Integration

Breadth of Features

Ease of IT Administration

Availability and Quality of Training

Product Strategy and Rate of Improvement

Quality of Features

Ease of Customization

Canto Platform Reviews

Brian G.

Role: C-Level
Industry: Gaming and Hospitality
Involvement: Vendor Selection and Purchasing

Validated Review

Verified Reviewer

Submitted Mar 2022

Doesn’t disappoint!

Likeliness to Recommend

8 /10

What differentiates Canto Platform from other similar products?

Ease of use, pricing and storage capacity

What is your favorite aspect of this product?

It saves us so much time and I have an overview of all our brand assets

What do you dislike most about this product?

Lack of integrations

What recommendations would you give to someone considering this product?

It is a solid DAM solution, easy to use and integrate within the business.

Pros

Saves Time
Helps Innovate
Reliable
Performance Enhancing

Lily T.

Role: Sales Marketing
Industry: Education
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Mar 2022

Easy to use, intuitive, and generally a good value

Likeliness to Recommend

9 /10

What differentiates Canto Platform from other similar products?

It has a variety of features for asset management that make it relatively easy to use (although each organization will have to invest in a process by which assets are managed within the system--but that has nothing to do with the system itself, only how sophisticated its users are). When I was comparing asset management systems, this one had all the features I wanted and was easy to implement and utilize. I haven't shopped around since we started using it a number of years ago.

What is your favorite aspect of this product?

I appreciate the ability to bulk tag photos and the ability to connect with outside sources (e.g. google drive) to synchronize assets. It's also really easy to share assets with other people and to control the level of access to those assets.

What do you dislike most about this product?

I'm not sure that this is product specific, but managing digital assets is a leviathan task. In particular, it takes a lot of work to make sure that the assets are as searchable as possible when they go into Canto. The process of editing data, adding meta tags, etc. is laborious and we haven't found a good process for this. But again, this is less about the process, which tends to make it relatively easy to do all of that, and more about the existential nature of managing digital assets.

What recommendations would you give to someone considering this product?

Invest not just in the product but the process. Digital assets spiral out of control and into chaos pretty quickly.

Pros

Reliable
Enables Productivity
Trustworthy
Efficient Service

Tom M.

Role: Sales Marketing
Industry: Education
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Mar 2022

Great tool for our marketing team

Likeliness to Recommend

8 /10

What differentiates Canto Platform from other similar products?

The ease of use for the end user who is able to sort assets. The search and meta tags features are robust. The ability to download assets in different formats is helpful. Images can be resized easily within the program.

What is your favorite aspect of this product?

I like the flexibility of changing the resolution and size of images.

What do you dislike most about this product?

The search function is a little wonky when typing in a search term, it sometimes gets changed if my mouse cursor accidentally floats over to the list of suggested terms.

What recommendations would you give to someone considering this product?

I recommend it.

Pros

Continually Improving Product
Reliable
Enables Productivity
Effective Service

Canto Platform

What is Canto Platform?

Company Details

Need Assistance?

Awards & Recognition

2025 Emotional Footprint Champion

Canto Platform Ratings

87 Likeliness to Recommend

1 Since last award

94 Plan to Renew

80 Satisfaction of Cost Relative to Value

1 Since last award

Emotional Footprint Overview

+91 Net Emotional Footprint

How much do users love Canto Platform?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Digital Asset Findability Capabilities of navigation and browsing

Digital Asset Sharing Ability to securely share the digital assets (or files)

Permissions and Access Right Management Defining of user-access rights for content assets or folders at group and individual level to control the management of digital assets.

Manage / Administration of Metadata A metadata layer makes reporting easy and eliminates the need for coding and SQL, allowing users to see and access information in simple business language.

Workflow and Approval Management Ability to model, build, and execute automatic workflows for the purpose of managing content-centric processes.

Cloud Offering Cloud compatibility (software and infrastructure).

Version Management Ability to create and view multiple versions of a content asset through iterative edits in accordance with pre-defined limitations.

Collaboration Users share, view, edit, discuss, and provide feedback on content, synchronously or asynchronously, either natively or through a third-party integration.

Intelligent Indexing AI driven capability to label & classify automatically

Content Capture Channels through which content is uploaded or classified.

Automation of Metadata Creation Asset metadata can be created using rules.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Canto Platform Reviews

Brian G.

Doesn’t disappoint!

Likeliness to Recommend

Pros

Lily T.

Easy to use, intuitive, and generally a good value

Likeliness to Recommend

Pros

Tom M.

Great tool for our marketing team

Likeliness to Recommend

Pros

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Feature Ratings

Digital Asset Findability

Digital Asset Sharing

Permissions and Access Right Management

Manage / Administration of Metadata

Workflow and Approval Management

Cloud Offering

Version Management

Collaboration

Intelligent Indexing

Content Capture

Automation of Metadata Creation

Vendor Capability Ratings

Usability and Intuitiveness

Vendor Support

Ease of Implementation

Business Value Created

Ease of Data Integration

Breadth of Features

Ease of IT Administration

Availability and Quality of Training

Product Strategy and Rate of Improvement

Quality of Features

Ease of Customization