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Canto

Canto Platform

Composite Score

8.4 /10

CX Score

8.6 /10

102 Reviews Write a Review

Claim Software

What is Canto Platform?

One platform, endless possibilities. Discover the single source of truth for your organization’s entire content lifecycle.

Company Details

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Awards & Recognition

Canto Platform won the following awards in the Digital Asset Management category

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2025 Emotional Footprint Champion

Latest Award, 2025

Conflict Resolution

Latest Award, 2025

2 Top Rated Capabilities

2 Top Rated Features

2021

Canto Platform Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Canto Platform.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

87 Likeliness to Recommend

1
Since last award

94 Plan to Renew

80 Satisfaction of Cost Relative to Value

1
Since last award

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+91 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Canto Platform?

2% Negative

8% Neutral

90% Positive

Pros

Acts with Integrity
Reliable
Trustworthy
Respectful

Feature Ratings

Average 82

Digital Asset Findability

Digital Asset Sharing

Permissions and Access Right Management

Manage / Administration of Metadata

Workflow and Approval Management

Cloud Offering

Version Management

Collaboration

Intelligent Indexing

Content Capture

Automation of Metadata Creation

Vendor Capability Ratings

Average 80

Usability and Intuitiveness

Vendor Support

Ease of Implementation

Business Value Created

Ease of Data Integration

Breadth of Features

Ease of IT Administration

Availability and Quality of Training

Product Strategy and Rate of Improvement

Quality of Features

Ease of Customization

Canto Platform Reviews

Role: Sales Marketing
Industry: Other
Involvement: Business Leader or Manager

Validated Review

Anonymous Reviewer

Submitted Mar 2022

Dated interface, bad customer support, and weak fe

Likeliness to Recommend

2 /10

Pros

Friendly Negotiation
Efficient Service
Security Protects

Cons

Less Effective Service
Inhibits Innovation
Less Respectful

McKenna S.

Role: Sales Marketing
Industry: Communications
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Mar 2022

Great product for marketing agencies!

Likeliness to Recommend

10 /10

What differentiates Canto Platform from other similar products?

Capabilities were endless - as a small agency, getting as much "bang for our buck" is very important.

What is your favorite aspect of this product?

The organization tools - there are so many ways to ensure every asset is easy to find no matter who is looking for it! Major game changer!

What do you dislike most about this product?

It's a little difficult to wrap your mind around it at first to figure out how to build it out, but once you get the hang of that it's smooth sailing.

What recommendations would you give to someone considering this product?

Take the time in the beginning with your onboarding Canto rep to ask questions and really learn the product. It's so robust there's no way you could learn all of it on your own and it's well worth it to learn it all!

Pros

Helps Innovate
Reliable
Performance Enhancing
Enables Productivity

Brad B.

Role: C-Level
Industry: Communications
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Mar 2022

Has greatly simplified our asset management.

Likeliness to Recommend

9 /10

What differentiates Canto Platform from other similar products?

Intuitive design and rapid product improvement. The service is also great.

What is your favorite aspect of this product?

Ability to easily group and export images.

What do you dislike most about this product?

No major issues. There are just some features I’d like to see which I expect are being developed.

What recommendations would you give to someone considering this product?

Definitely do the demo and think about how you’ll most typically use the product to see if it’s a good fit.

Pros

Reliable
Performance Enhancing
Enables Productivity
Saves Time

Canto Platform

What is Canto Platform?

Company Details

Need Assistance?

Awards & Recognition

2025 Emotional Footprint Champion

Canto Platform Ratings

87 Likeliness to Recommend

1 Since last award

94 Plan to Renew

80 Satisfaction of Cost Relative to Value

1 Since last award

Emotional Footprint Overview

+91 Net Emotional Footprint

How much do users love Canto Platform?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Digital Asset Findability Capabilities of navigation and browsing

Digital Asset Sharing Ability to securely share the digital assets (or files)

Permissions and Access Right Management Defining of user-access rights for content assets or folders at group and individual level to control the management of digital assets.

Manage / Administration of Metadata A metadata layer makes reporting easy and eliminates the need for coding and SQL, allowing users to see and access information in simple business language.

Workflow and Approval Management Ability to model, build, and execute automatic workflows for the purpose of managing content-centric processes.

Cloud Offering Cloud compatibility (software and infrastructure).

Version Management Ability to create and view multiple versions of a content asset through iterative edits in accordance with pre-defined limitations.

Collaboration Users share, view, edit, discuss, and provide feedback on content, synchronously or asynchronously, either natively or through a third-party integration.

Intelligent Indexing AI driven capability to label & classify automatically

Content Capture Channels through which content is uploaded or classified.

Automation of Metadata Creation Asset metadata can be created using rules.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Canto Platform Reviews

Dated interface, bad customer support, and weak fe

Likeliness to Recommend

Pros

Cons

McKenna S.

Great product for marketing agencies!

Likeliness to Recommend

Pros

Brad B.

Has greatly simplified our asset management.

Likeliness to Recommend

Pros

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Feature Ratings

Digital Asset Findability

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Workflow and Approval Management

Cloud Offering

Version Management

Collaboration

Intelligent Indexing

Content Capture

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Vendor Capability Ratings

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Ease of Implementation

Business Value Created

Ease of Data Integration

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Ease of IT Administration

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Quality of Features

Ease of Customization