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Canto

Canto Platform

Composite Score

8.4 /10

CX Score

8.6 /10

102 Reviews Write a Review

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What is Canto Platform?

One platform, endless possibilities. Discover the single source of truth for your organization’s entire content lifecycle.

Company Details

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Awards & Recognition

Canto Platform won the following awards in the Digital Asset Management category

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2025 Emotional Footprint Champion

Latest Award, 2025

Conflict Resolution

Latest Award, 2025

2 Top Rated Capabilities

2 Top Rated Features

2021

Canto Platform Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Canto Platform.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

87 Likeliness to Recommend

1
Since last award

94 Plan to Renew

80 Satisfaction of Cost Relative to Value

1
Since last award

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+91 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Canto Platform?

2% Negative

8% Neutral

90% Positive

Pros

Acts with Integrity
Reliable
Trustworthy
Respectful

Feature Ratings

Average 82

Digital Asset Findability

Digital Asset Sharing

Permissions and Access Right Management

Manage / Administration of Metadata

Workflow and Approval Management

Cloud Offering

Version Management

Collaboration

Intelligent Indexing

Content Capture

Automation of Metadata Creation

Vendor Capability Ratings

Average 80

Usability and Intuitiveness

Vendor Support

Ease of Implementation

Business Value Created

Ease of Data Integration

Breadth of Features

Ease of IT Administration

Availability and Quality of Training

Product Strategy and Rate of Improvement

Quality of Features

Ease of Customization

Canto Platform Reviews

Kelly K.

Role: Sales Marketing
Industry: Education
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Dec 2021

Great product, very expensive.

Likeliness to Recommend

8 /10

What differentiates Canto Platform from other similar products?

Super user friendly, good ease of collaboration.

What is your favorite aspect of this product?

Reliable, user-friendly.

What do you dislike most about this product?

The pricetag.

What recommendations would you give to someone considering this product?

Look into the cost of a custom build first.

Pros

Reliable
Performance Enhancing
Enables Productivity
Unique Features

Danielle B.

Role: Operations
Industry: Retail
Involvement: IT Development, Integration, and Administration

Validated Review

Verified Reviewer

Submitted Dec 2021

Great Software with room for improvement

Likeliness to Recommend

7 /10

What differentiates Canto Platform from other similar products?

Image Relay has some great quality features on how to organize your digital assets - from "Templates" to "Tags" and customizable meta data. With the right implementation and a push to learn image relay and how it can be best utilized, it makes a great, reliable digital asset library that can be used for easy collaboration.

What is your favorite aspect of this product?

I love the ability to customize it - it also offers a huge benefit of storing your digital assets for easy sharing, collaborating and viewing from anywhere you need.

What do you dislike most about this product?

This product is not the most intuitive. The continued training is not there for users who were not involved in implementation (I cannot speak to there being enough training support upon implementation). It is a bit clunky to figure out and there isn't a lot of supporting documents to help you. It's really trial and error and requires creating good ground work for your organization and assets from the very start.

What recommendations would you give to someone considering this product?

I would recommend that you advocate for Image Relay to support you through implementation to ensure your success. Image relay is a great asset but training and understanding of how to best organize things before they get too far are an ABSOLUTE MUST. Get some flow charts for how folders will be organized and consider the permissions so as not to expose sensitive info within folders to collaborators they are not meant for. Be sure your employees know how permissions work and set the ground work for templates/metadata/permissions group from the start.

Pros

Reliable
Respectful
Security Protects
Acts with Integrity

Cons

Slower Product Innovation
Less Effective Service
Less Caring

Jean S.

Role: Sales Marketing
Industry: Manufacturing
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Nov 2021

Simple, Straightforward but needs updating

Likeliness to Recommend

7 /10

What differentiates Canto Platform from other similar products?

The main aspect of Canto that differentiates it from the rest is the breadth of features it has. It is a powerful tool for managing assets, especially in terms of metadata input.

What is your favorite aspect of this product?

Canto is a great tool for storing, organizing, and managing our company's digital assets. We especially use this to input photo metadata on our customer's photos from social media. A great feature that helps us in this regard is the mass inputting of metadata.

What do you dislike most about this product?

Canto would be a much better experience to use if it did not feel so 'clunky'. Aside from the old-school style of the UI, there are problems with website intuitiveness. It would be better if the user did not need to take their fingers away from the keyboard when navigating.

What recommendations would you give to someone considering this product?

Potential buyers and users of this product should consider that Canto is not as immediately intuitive. It also feels clunky while using.

Pros

Saves Time
Respectful
Client Friendly Policies
Altruistic

Canto Platform

What is Canto Platform?

Company Details

Need Assistance?

Awards & Recognition

2025 Emotional Footprint Champion

Canto Platform Ratings

87 Likeliness to Recommend

1 Since last award

94 Plan to Renew

80 Satisfaction of Cost Relative to Value

1 Since last award

Emotional Footprint Overview

+91 Net Emotional Footprint

How much do users love Canto Platform?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Digital Asset Findability Capabilities of navigation and browsing

Digital Asset Sharing Ability to securely share the digital assets (or files)

Permissions and Access Right Management Defining of user-access rights for content assets or folders at group and individual level to control the management of digital assets.

Manage / Administration of Metadata A metadata layer makes reporting easy and eliminates the need for coding and SQL, allowing users to see and access information in simple business language.

Workflow and Approval Management Ability to model, build, and execute automatic workflows for the purpose of managing content-centric processes.

Cloud Offering Cloud compatibility (software and infrastructure).

Version Management Ability to create and view multiple versions of a content asset through iterative edits in accordance with pre-defined limitations.

Collaboration Users share, view, edit, discuss, and provide feedback on content, synchronously or asynchronously, either natively or through a third-party integration.

Intelligent Indexing AI driven capability to label & classify automatically

Content Capture Channels through which content is uploaded or classified.

Automation of Metadata Creation Asset metadata can be created using rules.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Canto Platform Reviews

Kelly K.

Great product, very expensive.

Likeliness to Recommend

Pros

Danielle B.

Great Software with room for improvement

Likeliness to Recommend

Pros

Cons

Jean S.

Simple, Straightforward but needs updating

Likeliness to Recommend

Pros

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Feature Ratings

Digital Asset Findability

Digital Asset Sharing

Permissions and Access Right Management

Manage / Administration of Metadata

Workflow and Approval Management

Cloud Offering

Version Management

Collaboration

Intelligent Indexing

Content Capture

Automation of Metadata Creation

Vendor Capability Ratings

Usability and Intuitiveness

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Ease of Implementation

Business Value Created

Ease of Data Integration

Breadth of Features

Ease of IT Administration

Availability and Quality of Training

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Quality of Features

Ease of Customization