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Canto

Canto Platform

Composite Score

8.4 /10

CX Score

8.6 /10

102 Reviews Write a Review

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What is Canto Platform?

One platform, endless possibilities. Discover the single source of truth for your organization’s entire content lifecycle.

Company Details

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Awards & Recognition

Canto Platform won the following awards in the Digital Asset Management category

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2025 Emotional Footprint Champion

Latest Award, 2025

Conflict Resolution

Latest Award, 2025

2 Top Rated Capabilities

2 Top Rated Features

2021

Canto Platform Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Canto Platform.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

87 Likeliness to Recommend

1
Since last award

94 Plan to Renew

80 Satisfaction of Cost Relative to Value

1
Since last award

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+91 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Canto Platform?

2% Negative

8% Neutral

90% Positive

Pros

Acts with Integrity
Reliable
Trustworthy
Respectful

Feature Ratings

Average 82

Digital Asset Findability

Digital Asset Sharing

Permissions and Access Right Management

Manage / Administration of Metadata

Workflow and Approval Management

Cloud Offering

Version Management

Collaboration

Intelligent Indexing

Content Capture

Automation of Metadata Creation

Vendor Capability Ratings

Average 80

Usability and Intuitiveness

Vendor Support

Ease of Implementation

Business Value Created

Ease of Data Integration

Breadth of Features

Ease of IT Administration

Availability and Quality of Training

Product Strategy and Rate of Improvement

Quality of Features

Ease of Customization

Canto Platform Reviews

Victoria B.

Role: Operations
Industry: Construction
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Mar 2021

Better Features, Implementation

Likeliness to Recommend

8 /10

What differentiates Canto Platform from other similar products?

Canto provides a lot of features I haven't found in other asset management systems. Their integration across multiple applications is what really sold me on using this software.

What is your favorite aspect of this product?

My favorite feature is the ability to create an upload link to get photos from my field teams. It has always been a struggle asking them to upload photos and then tracking them down, downloading them, and then uploading them into our other database. This streamlines the process and allows us to immediately identify good images and content.

What do you dislike most about this product?

The one thing I like the least is the need to update the desktop Advanced Uploader. My team and I use this regularly to import large quantities of data from our old system. However, if there is an update, we have to uninstall and reinstall the software in compliance with our IT security requirements. I wish there was an easier "over the air" update that could get pushed out.

What recommendations would you give to someone considering this product?

Consider your workflow and where you can create efficiencies. Canto addressed all our pain points with a simple solution.

Pros

Enables Productivity
Helps Innovate
Continually Improving Product
Reliable

Brad L.

Role: Information Technology
Industry: Not for Profit
Involvement: IT Development, Integration, and Administration

Validated Review

Verified Reviewer

Submitted Mar 2021

Easy to use cloud-based DAM at an accessible price

Likeliness to Recommend

9 /10

What differentiates Canto Platform from other similar products?

Canto provides most of the functionality of its competitors at a price point that's flexible enough for a nonprofit organization. Its cloud-based, intuitive platform has made it easy to implement and train and has improved our overall workflow and oversight of digital assets.

What is your favorite aspect of this product?

I love how easily I can curate an album of images to share with clients so that they can select which images they want to use and I can keep track of which assets are being used for which projects.

What do you dislike most about this product?

I wish image tagging could be socialized among consumer-level users. Our internal stakeholders are content experts in their own areas, but don't/can't have admin-level access to the system. We've had to come up with a workaround to allow our colleagues to help the Communications team properly tag images of some very specific subjects. The built-in auto-tagging system complicates this by not detecting images to the specificity required for our use cases.

What recommendations would you give to someone considering this product?

Canto is an affordable DAM for smaller organizations that gets the job done with all the expected base functionality.

Pros

Reliable
Enables Productivity
Trustworthy
Respectful

Benjamin R.

Role: Sales Marketing
Industry: Education
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Mar 2021

Great assessment management tool, but nothing new

Likeliness to Recommend

8 /10

What differentiates Canto Platform from other similar products?

This tool doesn't seem to have features that really differ it from similar products. The UX is nice, but the features don't make it stand out to me.

What is your favorite aspect of this product?

I really like the UX of Canto. Easy to navigate around the site and the labels are pretty self-explanatory.

What do you dislike most about this product?

The search function does leave something to be desired.

What recommendations would you give to someone considering this product?

A lot of these products are the same, can Canto doesn't differ much from the competition. However, if you're looking for a clean user experience and good support, check this one out.

Pros

Enables Productivity
Efficient Service
Saves Time
Fair

Canto Platform

What is Canto Platform?

Company Details

Need Assistance?

Awards & Recognition

2025 Emotional Footprint Champion

Canto Platform Ratings

87 Likeliness to Recommend

1 Since last award

94 Plan to Renew

80 Satisfaction of Cost Relative to Value

1 Since last award

Emotional Footprint Overview

+91 Net Emotional Footprint

How much do users love Canto Platform?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Digital Asset Findability Capabilities of navigation and browsing

Digital Asset Sharing Ability to securely share the digital assets (or files)

Permissions and Access Right Management Defining of user-access rights for content assets or folders at group and individual level to control the management of digital assets.

Manage / Administration of Metadata A metadata layer makes reporting easy and eliminates the need for coding and SQL, allowing users to see and access information in simple business language.

Workflow and Approval Management Ability to model, build, and execute automatic workflows for the purpose of managing content-centric processes.

Cloud Offering Cloud compatibility (software and infrastructure).

Version Management Ability to create and view multiple versions of a content asset through iterative edits in accordance with pre-defined limitations.

Collaboration Users share, view, edit, discuss, and provide feedback on content, synchronously or asynchronously, either natively or through a third-party integration.

Intelligent Indexing AI driven capability to label & classify automatically

Content Capture Channels through which content is uploaded or classified.

Automation of Metadata Creation Asset metadata can be created using rules.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Canto Platform Reviews

Victoria B.

Better Features, Implementation

Likeliness to Recommend

Pros

Brad L.

Easy to use cloud-based DAM at an accessible price

Likeliness to Recommend

Pros

Benjamin R.

Great assessment management tool, but nothing new

Likeliness to Recommend

Pros

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Feature Ratings

Digital Asset Findability

Digital Asset Sharing

Permissions and Access Right Management

Manage / Administration of Metadata

Workflow and Approval Management

Cloud Offering

Version Management

Collaboration

Intelligent Indexing

Content Capture

Automation of Metadata Creation

Vendor Capability Ratings

Usability and Intuitiveness

Vendor Support

Ease of Implementation

Business Value Created

Ease of Data Integration

Breadth of Features

Ease of IT Administration

Availability and Quality of Training

Product Strategy and Rate of Improvement

Quality of Features

Ease of Customization