Chatfuel Customer Reviews 2025 | SoftwareReviews

Chatfuel

Composite Score

7.2 /10

CX Score

7.3 /10

15 Reviews Write a Review

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What is Chatfuel?

Chatfuel is a #nocode chatbot solution for WhatsApp, Facebook, Instagram, and Messenger. Chatfuel is a global team on a mission to simplify the way businesses communicate with their customers via conversational marketing and messaging.

Company Details

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Chatfuel Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Chatfuel.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

81 Likeliness to Recommend

1
Since last award

76 Plan to Renew

4
Since last award

81 Satisfaction of Cost Relative to Value

1
Since last award

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+83 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Chatfuel?

14% Negative

9% Neutral

77% Positive

Pros

Inspires Innovation
Over Delivered
Security Protects
Appreciates Incumbent Status

Feature Ratings

Average 82

Workflow Processing

Multi-channel

Integration With CRM

Wayfinding

Personalized Service

Voice or Text Input

Learning and Adaptability

Scheduled Availability

Translation

Application Programming Interface

Leads Generation

Vendor Capability Ratings

Average 75

Usability and Intuitiveness

Quality of Features

Ease of IT Administration

Ease of Implementation

Breadth of Features

Product Strategy and Rate of Improvement

Ease of Customization

Ease of Data Integration

Business Value Created

Vendor Support

Availability and Quality of Training

Chatfuel Reviews

Ammy s.

Role: Sales Marketing
Industry: Communications
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Jul 2023

Likeliness to Recommend

10 /10

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Pritika R.

Role: Information Technology
Industry: Technology
Involvement: IT Leader or Manager

Validated Review

Verified Reviewer

Submitted Jun 2025

User-friendly chatbot builder

Likeliness to Recommend

8 /10

What differentiates Chatfuel from other similar products?

Its intuitive drag-and-drop interface combined with powerful integrations and AI-driven chatbot features.

What is your favorite aspect of this product?

The ease of setting up automated customer interactions without coding and the strong integration with messaging platforms.

What do you dislike most about this product?

Limited advanced customization options and occasional challenges scaling for very complex workflows.

What recommendations would you give to someone considering this product?

Invest time in learning its automation capabilities and leverage templates to speed up deployment.

Pros

Saves Time
Helps Innovate
Continually Improving Product
Reliable

Kristen M.

Role: Operations
Industry: Education
Involvement: IT Development, Integration, and Administration

Validated Review

Verified Reviewer

Submitted Nov 2023

Super easy to use

Likeliness to Recommend

9 /10

What differentiates Chatfuel from other similar products?

Ease of Use: Chatfuel is known for its user-friendly interface and ease of use, allowing users to design and deploy chatbots with minimal technical expertise. Visual Design Interface: The platform often employs a visual design interface that enables users to build chatbots through a drag-and-drop process. This can be particularly appealing to users who prefer a more intuitive design experience.

What is your favorite aspect of this product?

Facebook Messenger Integration: Chatfuel specializes in creating chatbots specifically for Facebook Messenger. If your primary channel is Facebook Messenger, this specialization could be a key differentiator.

What do you dislike most about this product?

Honestly these isn't anything I don't like.

What recommendations would you give to someone considering this product?

Understand Your Audience: Consider the preferences and behaviors of your target audience. Understanding your audience helps you design a chatbot that resonates with users and provides value. Explore the Platform: Take advantage of any free trials or demos offered by Chatfuel. Explore the platform's features, user interface, and overall capabilities to ensure they align with your requirements.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Chatfuel

What is Chatfuel?

Company Details

Need Assistance?

Awards & Recognition

Chatfuel Ratings

81 Likeliness to Recommend

1 Since last award

76 Plan to Renew

4 Since last award

81 Satisfaction of Cost Relative to Value

1 Since last award

Emotional Footprint Overview

+83 Net Emotional Footprint

How much do users love Chatfuel?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Workflow Processing By leveraging the chatbot’s AI capabilities, the intelligent routing of data across an organization, based on pre-defined parameters of a workflow.

Multi-channel Supports live chat, mobile app, powerbot and messenger

Integration With CRM The chatbot’s integration with the organization’s CRM would allow for customer information to be queried, once the customer’s identity has been verified.

Wayfinding Allows the chatbot to act as a site’s search engine, in addition to a text-based search field, and have access to a service desk’s service catalog.

Personalized Service In conjunction with CRM integration, or through the use of browser cookies, the chatbot can be configured to deliver a more personalized service to the client.

Voice or Text Input Chatbot interaction through audible (voice) or text (keyboard) input.

Learning and Adaptability The chatbot should have the ability to learn the characteristics of the human with whom it is interacting. This can include speech nuances.

Scheduled Availability The ability to schedule when the chatbot will be available, if its role is to augment a service desk on an after hours basis.

Translation Supports automatic translate to multiple languages.

Application Programming Interface For more customized needs, the chatbot may have an API which would allow an in-house developer to access features of the chatbox.

Leads Generation The chatbot can take its interaction as input as a possible new sales lead, for follow-up by an organization’s business development office.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Chatfuel Reviews

Ammy s.

Likeliness to Recommend

Pros

Pritika R.

User-friendly chatbot builder

Likeliness to Recommend

Pros

Kristen M.

Super easy to use

Likeliness to Recommend

Pros

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Feature Ratings

Workflow Processing

Multi-channel

Integration With CRM

Wayfinding

Personalized Service

Voice or Text Input

Learning and Adaptability

Scheduled Availability

Translation

Application Programming Interface

Leads Generation

Vendor Capability Ratings

Usability and Intuitiveness

Quality of Features

Ease of IT Administration

Ease of Implementation

Breadth of Features

Product Strategy and Rate of Improvement

Ease of Customization

Ease of Data Integration

Business Value Created

Vendor Support

Availability and Quality of Training