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Clevertap

CleverTap

Composite Score

6.4 /10

CX Score

6.1 /10

12 Reviews Write a Review

Claim Software

What is CleverTap?

CleverTap is a customer engagement and retention platform that helps brands maximize user lifetime value. CleverTap delivers over 10 billion interactions every day across our AI-powered customer engagement and retention platform that enables digital enterprises to dramatically improve mobile user retention and conversion rates through behavioral insights, predictive segmentation, user experience optimization, and fully automated campaign orchestration.

Company Details

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CleverTap Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on CleverTap.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

78 Likeliness to Recommend

64 Plan to Renew

4
Since last award

79 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+60 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love CleverTap?

25% Negative

21% Neutral

54% Positive

Pros

Reliable
Performance Enhancing
Enables Productivity
Helps Innovate

Cons

Under Delivered
Less Transparent
Vendor's Interest First

Feature Ratings

Average 78

Audience Segmentation

Conversion Analysis

Device and Browser Analytics

Analytics and Reporting

Data Analysis and Survey Function

Marketing Analytics

Data Warehousing

Mobile Functionality

Data Management

Data Integrity

API Framework

Vendor Capability Ratings

Average 72

Ease of Implementation

Quality of Features

Ease of Customization

Ease of Data Integration

Ease of IT Administration

Usability and Intuitiveness

Business Value Created

Product Strategy and Rate of Improvement

Breadth of Features

Availability and Quality of Training

Vendor Support

CleverTap Reviews

Ankit S.

Role: Sales Marketing
Industry: Technology
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Jul 2025

One of the better tools for CRM

Likeliness to Recommend

8 /10

What differentiates CleverTap from other similar products?

CleverTap excels with AI-powered segmentation, real-time unified data, and scalable omnichannel engagement, setting it apart from competitors. Its predictive analytics, RFM segmentation, and advanced analytics enable effective personalized campaigns.

What is your favorite aspect of this product?

AI-powered segmentation and predictive analytics. These capabilities allows me to automatically identify valuable user segments and predict user behavior, enabling highly personalized, timely campaigns that maximize engagement and retention.

What do you dislike most about this product?

It has very slow and ineffective customer support,

What recommendations would you give to someone considering this product?

If you're considering CleverTap, focus on its strengths in AI-driven segmentation and real-time analytics for personalized engagement. But it has slow customer support so be mindful of it and request attention from beginning itself

Pros

Helps Innovate
Reliable
Performance Enhancing
Enables Productivity

Jatin J.

Role: Information Technology
Industry: Technology
Involvement: Initial Implementation

Validated Review

Verified Reviewer

Submitted Dec 2024

Fantastic product!

Likeliness to Recommend

10 /10

What differentiates CleverTap from other similar products?

It helps out with its advanced customer lifecycle management, combining real-time analytics, personalized engagement, and omnichannel communication. It also helps in driving user retention and growth through insights.

What is your favorite aspect of this product?

personalization and real-time analytics optimize user engagement and retention. Helps organisation to understand customer behaviour a lot.

What do you dislike most about this product?

nothing as such

What recommendations would you give to someone considering this product?

Focus on exclusivbity of its lifecycle management tools and omnichannel capabilities to maximize user retention and growth.

Pros

Helps Innovate
Reliable
Performance Enhancing
Enables Productivity

Ronson G.

Role: Sales Marketing
Industry: Finance
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Nov 2024

A customized tool that is a bit complex but usable

Likeliness to Recommend

8 /10

What differentiates CleverTap from other similar products?

Clevertap's tech team is very knowledgeable. They give good insigts

What is your favorite aspect of this product?

The fact that you can have multiple vendors and still integrate Clevertap with the API's is really cool

What do you dislike most about this product?

Its cost is too high

What recommendations would you give to someone considering this product?

Go for it.

Pros

Performance Enhancing
Trustworthy
Efficient Service
Effective Service

Cons

Vendor's Interest First
Less Generous
Under Delivered

CleverTap

What is CleverTap?

Company Details

Need Assistance?

CleverTap Ratings

78 Likeliness to Recommend

64 Plan to Renew

4 Since last award

79 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+60 Net Emotional Footprint

How much do users love CleverTap?

Pros

Cons

Feature Ratings Average rating of all product features, some of which may not be shown below

Audience Segmentation The ability to create and analyze discrete customer audience segments based on user-defined criteria or variables.

Conversion Analysis The ability to capture and analyze conversion (transaction) data and conversion paths from the web or associated channels.

Device and Browser Analytics Capture and summarize device and browser information.

Analytics and Reporting Includes historical & real-time dashboard visualizations, detailed & summary reporting and easy data extraction for data analysis.

Data Analysis and Survey Function Can capture survey data and multiple data sets may be output for analysis.

Marketing Analytics Predictive analytics, machine learning, data ingestion and visualization; data segmentation; assign attributes to unstructured data; work from segmented data.

Data Warehousing Includes large data retrieval, data reporting, and data analytics.

Mobile Functionality Can be used on mobile devices​.

Data Management Includes data sharing, data storage, records management, and data security.

Data Integrity Includes data accuracy, data maintenance, and data verification and validation.

API Framework The platform provides the ability to move data to and from the solution and other customer interaction applications (i.e. CRM) with ease.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

CleverTap Reviews

Ankit S.

One of the better tools for CRM

Likeliness to Recommend

Pros

Jatin J.

Fantastic product!

Likeliness to Recommend

Pros

Ronson G.

A customized tool that is a bit complex but usable

Likeliness to Recommend

Pros

Cons

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4
Since last award

Feature Ratings

Audience Segmentation

Conversion Analysis

Device and Browser Analytics

Analytics and Reporting

Data Analysis and Survey Function

Marketing Analytics

Data Warehousing

Mobile Functionality

Data Management

Data Integrity

API Framework

Vendor Capability Ratings

Ease of Implementation

Quality of Features

Ease of Customization

Ease of Data Integration

Ease of IT Administration

Usability and Intuitiveness

Business Value Created

Product Strategy and Rate of Improvement

Breadth of Features

Availability and Quality of Training

Vendor Support