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Clevertap

CleverTap

Composite Score

6.4 /10

CX Score

6.1 /10

12 Reviews Write a Review

Claim Software

What is CleverTap?

CleverTap is a customer engagement and retention platform that helps brands maximize user lifetime value. CleverTap delivers over 10 billion interactions every day across our AI-powered customer engagement and retention platform that enables digital enterprises to dramatically improve mobile user retention and conversion rates through behavioral insights, predictive segmentation, user experience optimization, and fully automated campaign orchestration.

Company Details

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CleverTap Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on CleverTap.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

78 Likeliness to Recommend

64 Plan to Renew

4
Since last award

79 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+60 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love CleverTap?

25% Negative

21% Neutral

54% Positive

Pros

Reliable
Performance Enhancing
Enables Productivity
Helps Innovate

Cons

Under Delivered
Less Transparent
Vendor's Interest First

Feature Ratings

Average 78

Audience Segmentation

Conversion Analysis

Device and Browser Analytics

Analytics and Reporting

Data Analysis and Survey Function

Marketing Analytics

Data Warehousing

Mobile Functionality

Data Management

Data Integrity

API Framework

Vendor Capability Ratings

Average 72

Ease of Implementation

Quality of Features

Ease of Customization

Ease of Data Integration

Ease of IT Administration

Usability and Intuitiveness

Business Value Created

Product Strategy and Rate of Improvement

Breadth of Features

Availability and Quality of Training

Vendor Support

CleverTap Reviews

Tanvi P.

Role: Sales Marketing
Industry: Technology
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Feb 2024

Flexible for some crucial missing features

Likeliness to Recommend

8 /10

What differentiates CleverTap from other similar products?

Very handy, easy to get started with and also easy to use over longer duration for effective mobile marketing campaigns

What is your favorite aspect of this product?

I enjoy the fact how CleverTap is mobile optimised.

What do you dislike most about this product?

There are some places where an effective tutorial would have been very useful.

What recommendations would you give to someone considering this product?

Go for it. Especially if your campaigns are mobile optimised.

Pros

Continually Improving Product
Helps Innovate
Reliable
Performance Enhancing

Cristina C.

Role: Information Technology
Industry: Other
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Feb 2022

Excellent Mobile Marketing

Likeliness to Recommend

9 /10

What differentiates CleverTap from other similar products?

CleverTap is a tool that is similar to the Notifyre platform since both are dedicated to performing essential functions to create customer experiences and analyze their participation in real time, creating marketing strategies to interact with users and maintain a large following. scale, in which social marketing funnels are made to start a connection with customers by analyzing each campaign and keeping track of its results and performance.

What is your favorite aspect of this product?

One of the positive features of this tool is that it uses automated marketing that guarantees to save hours of work, each campaign is managed where web pages are analyzed, users are segmented based on what they have done on the website and also on real time, we can devise and create personalized strategies creating communication panels and activities.

What do you dislike most about this product?

At the moment there is no feature that our organization dislikes due to how easy it is to use the tool and how profitable it can be for companies to create their own marketing system that guarantees and increases the value of our brand and company.

What recommendations would you give to someone considering this product?

We recommend this product as it offers a functional and automatic service, we can implement it through your application or website and it is a system that is geared towards companies looking to create exceptional customer experiences by leveraging real-time analytics.

Pros

Continually Improving Product
Enables Productivity
Trustworthy
Unique Features

Rashi S.

Role: Information Technology
Industry: Technology
Involvement: IT Development, Integration, and Administration

Validated Review

Verified Reviewer

Submitted Jan 2022

Perfect for analytics, retention and engagement

Likeliness to Recommend

9 /10

What differentiates CleverTap from other similar products?

The various varieties of push notification options is in abundance if compared to others

What is your favorite aspect of this product?

The favorite aspect of the product is proper reports which are generated for campaigns for various segmentations

What do you dislike most about this product?

There is no mobile app for the same, it would have been really amazing to have the app

What recommendations would you give to someone considering this product?

Amazing product to run campaigns for a lot of users globally. Definitely a must.

Pros

Continually Improving Product
Inspires Innovation
Caring
Saves Time

CleverTap

What is CleverTap?

Company Details

Need Assistance?

CleverTap Ratings

78 Likeliness to Recommend

64 Plan to Renew

4 Since last award

79 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+60 Net Emotional Footprint

How much do users love CleverTap?

Pros

Cons

Feature Ratings Average rating of all product features, some of which may not be shown below

Audience Segmentation The ability to create and analyze discrete customer audience segments based on user-defined criteria or variables.

Conversion Analysis The ability to capture and analyze conversion (transaction) data and conversion paths from the web or associated channels.

Device and Browser Analytics Capture and summarize device and browser information.

Analytics and Reporting Includes historical & real-time dashboard visualizations, detailed & summary reporting and easy data extraction for data analysis.

Data Analysis and Survey Function Can capture survey data and multiple data sets may be output for analysis.

Marketing Analytics Predictive analytics, machine learning, data ingestion and visualization; data segmentation; assign attributes to unstructured data; work from segmented data.

Data Warehousing Includes large data retrieval, data reporting, and data analytics.

Mobile Functionality Can be used on mobile devices​.

Data Management Includes data sharing, data storage, records management, and data security.

Data Integrity Includes data accuracy, data maintenance, and data verification and validation.

API Framework The platform provides the ability to move data to and from the solution and other customer interaction applications (i.e. CRM) with ease.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

CleverTap Reviews

Tanvi P.

Flexible for some crucial missing features

Likeliness to Recommend

Pros

Cristina C.

Excellent Mobile Marketing

Likeliness to Recommend

Pros

Rashi S.

Perfect for analytics, retention and engagement

Likeliness to Recommend

Pros

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4
Since last award

Feature Ratings

Audience Segmentation

Conversion Analysis

Device and Browser Analytics

Analytics and Reporting

Data Analysis and Survey Function

Marketing Analytics

Data Warehousing

Mobile Functionality

Data Management

Data Integrity

API Framework

Vendor Capability Ratings

Ease of Implementation

Quality of Features

Ease of Customization

Ease of Data Integration

Ease of IT Administration

Usability and Intuitiveness

Business Value Created

Product Strategy and Rate of Improvement

Breadth of Features

Availability and Quality of Training

Vendor Support