Constant Contact, Inc.

Constant Contact

Composite Score

8.1 /10

CX Score

8.2 /10

37 Reviews Write a Review

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What is Constant Contact?

Constant Contact is a digital marketing platform that makes email marketing easy. With Constant Contact, you can create effective email marketing and other online marketing campaigns to meet your business goals. From email to social marketing, time-saving automations to standout customer support, we help your business grab the attention — and revenue — it deserves.

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Constant Contact Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Constant Contact.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

89 Likeliness to Recommend

97 Plan to Renew

1
Since last award

91 Satisfaction of Cost Relative to Value

2
Since last award

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+84 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Constant Contact?

3% Negative

8% Neutral

89% Positive

Pros

Respectful
Enables Productivity
Transparent
Trustworthy

Feature Ratings

Average 87

Collaboration

Analytics and Reporting

Marketing Management

Activity and Workflow Management

Telephony and Call Center Management

Customer Service Management

Lead Management

Account and Contact Management

Mobile

Sales Management

Quote Contract and Proposal

Vendor Capability Ratings

Average 86

Ease of Implementation

Ease of Data Integration

Ease of IT Administration

Usability and Intuitiveness

Availability and Quality of Training

Product Strategy and Rate of Improvement

Quality of Features

Ease of Customization

Business Value Created

Breadth of Features

Vendor Support

Also Featured in...

Email Marketing

Score 8.7

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Marketing Automation - B2C

Score 8.6

View Constant Contact in this category (opens in a new tab)

Marketing Automation - B2B

Score 8.6

View Constant Contact in this category (opens in a new tab)

Marketing Platforms - Midmarket

Score 7.9

View Constant Contact in this category (opens in a new tab)

Constant Contact Reviews

David G.

Role: Information Technology
Industry: Manufacturing
Involvement: IT Leader or Manager

Validated Review

Verified Reviewer

Submitted Aug 2023

Great communication tool for your customers!

Likeliness to Recommend

8 /10

What differentiates Constant Contact from other similar products?

Constant Contact is very feature-rich, and yet it stays very easy to use on all that it offers.

What is your favorite aspect of this product?

Anything you need it to do as far as marketing or communication with your customers/clients it can do very well. It overcomes spam limitations so that your emails get delivered.

What do you dislike most about this product?

There a lot of features that go unused for our purpose so perhaps having a cheaper version that is more ala carte would be nice.

What recommendations would you give to someone considering this product?

If you are looking for a good customer communication tool look no further.

Pros

Continually Improving Product
Trustworthy
Unique Features
Effective Service

Midori S.

Role: Consultant
Industry: Finance
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted May 2025

A great email marketing tool

Likeliness to Recommend

9 /10

What differentiates Constant Contact from other similar products?

Compared to other email marketing software I've used, Constant Contact's ease of use is evident from the first use. Setting up email campaigns is quick and easy, with attractive templates that can be customized without design knowledge. In addition, its automation feature is exceptional. Constant Contact allows us to effectively segment our contact lists and create personalized campaigns that really resonate with our target audience.

What is your favorite aspect of this product?

What I like most is that we can set up welcome emails, event reminders and follow-ups automatically, which saves time and ensures that our messages reach the right audience at the right time.Constant Contact has been a cornerstone of our organization's email marketing strategy. In addition, its specific focus on SMBs means that the tools and resources are designed with the needs of smaller businesses in mind, which is very helpful.

What do you dislike most about this product?

I have no criticisms of this tool

What recommendations would you give to someone considering this product?

Its ability to segment lists and create targeted campaigns has allowed us to achieve above average open and conversion rates in these situations. It is also ideal for organizations that rely on events, as the event management features are robust and easy to use.

Pros

Continually Improving Product
Reliable
Performance Enhancing
Trustworthy

Amr M.

Role: Consultant
Industry: Consulting
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Apr 2025

User friendly CRM Solution

Likeliness to Recommend

10 /10

What differentiates Constant Contact from other similar products?

Constant Contact combines marketing and Customer journey management in one platform, with ready-to-use email templates and automation tools that make it easy to design campaigns and track customer engagement across various communication channels including social media.

What is your favorite aspect of this product?

The integrated apps feature lets business users easily import data from popular sources like Google Workspace, LinkedIn, and Microsoft Apps with no technical skills needed.

What do you dislike most about this product?

The automation templates lack variety and advanced customization, limiting what business users can automate without help from developers or power users.

What recommendations would you give to someone considering this product?

Be strategic about your workflow size and future growth and plan for quotas and limits early on. Also, consider how easily you can move your data if you switch vendors or platforms.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Constant Contact

What is Constant Contact?

Company Details

Book a Free Demo Today!

Awards & Recognition

Constant Contact Ratings

89 Likeliness to Recommend

97 Plan to Renew

1 Since last award

91 Satisfaction of Cost Relative to Value

2 Since last award

Emotional Footprint Overview

+84 Net Emotional Footprint

How much do users love Constant Contact?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Collaboration Includes ability to view, share and direct work between co-workers in real or near real-time.

Analytics and Reporting Includes historical & real-time dashboard visualizations, detailed & summary reporting and easy data extraction for data analysis.

Marketing Management Multi-channel campaign management and analytics, budget tracking, click-to-lead capabilities, and social property management, keyword mining, and analytics.

Activity and Workflow Management Text or code-based and visual workflow designers.

Telephony and Call Center Management Computer-telephony integration for bringing call info into the CRM suite. Advanced call recording, scripting, queuing, and Interactive Voice Response (IVR).

Customer Service Management Includes case and ticket management, automatic escalation rules, advanced resolution tools, multi-channel integration, and in-band response capabilities.

Lead Management Track and optimize prospective customers through lead generation, customer inquiry and capture, filtering, grading distribution, and contact/lead nurturing.

Account and Contact Management Customizable records with customer demographic information, account history, and billing information.

Mobile Ability to support multiple devices, OSes and platforms using mobile optimized, HTML-based web access and/or native applications.

Sales Management Lead gen, pipeline management, team & geography-based assignment. Compensation & contract management. Ability to pull customer data from the social cloud.

Quote Contract and Proposal Includes web portals, quoting capabilities, order tracking and fulfillment, and rapid deployment templates for e-commerce sites.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Also Featured in...

Email Marketing

Marketing Automation - B2C

Marketing Automation - B2B

Marketing Platforms - Midmarket

Constant Contact Reviews

David G.

Great communication tool for your customers!

Likeliness to Recommend

Pros

Midori S.

A great email marketing tool

Likeliness to Recommend

Pros

Amr M.

User friendly CRM Solution

Likeliness to Recommend

Pros

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Feature Ratings

Collaboration

Analytics and Reporting

Marketing Management

Activity and Workflow Management

Telephony and Call Center Management

Customer Service Management

Lead Management

Account and Contact Management

Mobile

Sales Management

Quote Contract and Proposal

Vendor Capability Ratings

Ease of Implementation

Ease of Data Integration

Ease of IT Administration

Usability and Intuitiveness

Availability and Quality of Training

Product Strategy and Rate of Improvement

Quality of Features

Ease of Customization

Business Value Created

Breadth of Features

Vendor Support