Constant Contact, Inc.

Constant Contact

Composite Score

8.1 /10

CX Score

8.2 /10

37 Reviews Write a Review

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What is Constant Contact?

Constant Contact is a digital marketing platform that makes email marketing easy. With Constant Contact, you can create effective email marketing and other online marketing campaigns to meet your business goals. From email to social marketing, time-saving automations to standout customer support, we help your business grab the attention — and revenue — it deserves.

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Constant Contact Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Constant Contact.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

89 Likeliness to Recommend

97 Plan to Renew

1
Since last award

91 Satisfaction of Cost Relative to Value

2
Since last award

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+84 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Constant Contact?

3% Negative

8% Neutral

89% Positive

Pros

Respectful
Enables Productivity
Transparent
Trustworthy

Feature Ratings

Average 87

Collaboration

Analytics and Reporting

Marketing Management

Activity and Workflow Management

Telephony and Call Center Management

Customer Service Management

Lead Management

Account and Contact Management

Mobile

Sales Management

Quote Contract and Proposal

Vendor Capability Ratings

Average 86

Ease of Implementation

Ease of Data Integration

Ease of IT Administration

Usability and Intuitiveness

Availability and Quality of Training

Product Strategy and Rate of Improvement

Quality of Features

Ease of Customization

Business Value Created

Breadth of Features

Vendor Support

Also Featured in...

Email Marketing

Score 8.7

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Marketing Automation - B2C

Score 8.6

View Constant Contact in this category (opens in a new tab)

Marketing Automation - B2B

Score 8.6

View Constant Contact in this category (opens in a new tab)

Marketing Platforms - Midmarket

Score 7.9

View Constant Contact in this category (opens in a new tab)

Constant Contact Reviews

Jake s.

Role: Sales Marketing
Industry: Other
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Nov 2024

Fantastic product

Likeliness to Recommend

9 /10

What differentiates Constant Contact from other similar products?

Constant Contact offers unique features like event management tools, social campaigns, and AI-powered email and social media post generation

What is your favorite aspect of this product?

Constant Contact has consistently performed well in deliverability tests, ensuring your emails reach their intended recipients

What recommendations would you give to someone considering this product?

Multichannel Marketing that allows you to create Google, Facebook, and Instagram ads.

Pros

Helps Innovate
Performance Enhancing
Trustworthy
Efficient Service

Kennedy o.

Role: Operations
Industry: Other
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Nov 2024

Fantastic product

Likeliness to Recommend

10 /10

What differentiates Constant Contact from other similar products?

Constant Contact has been our go-to platform for managing email marketing campaigns for over 10 years, and it has consistently proven to be reliable. Creating and sending bi-weekly newsletters and eblasts to our clients is simple and efficient.

What is your favorite aspect of this product?

Constant Contact combines website builder, landing pages creation, WYSIWYG editor with marketing automation capabilities in one place.

What recommendations would you give to someone considering this product?

It excels in handling various groups/lists and large numbers of contacts. I've dealt with companies with a vast customer base, and Constant Contact enables you to manually eliminate subscribers and errors from more extensive groups/lists.

Pros

Helps Innovate
Continually Improving Product
Enables Productivity
Trustworthy

Role: Sales Marketing
Industry: Technology
Involvement: End User of Application

Validated Review

Anonymous Reviewer

Submitted Feb 2023

Capable, budget automation platform.

Likeliness to Recommend

9 /10

Pros

Respectful
Reliable
Enables Productivity
Effective Service

Cons

Slower Product Innovation

Constant Contact

What is Constant Contact?

Company Details

Book a Free Demo Today!

Awards & Recognition

Constant Contact Ratings

89 Likeliness to Recommend

97 Plan to Renew

1 Since last award

91 Satisfaction of Cost Relative to Value

2 Since last award

Emotional Footprint Overview

+84 Net Emotional Footprint

How much do users love Constant Contact?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Collaboration Includes ability to view, share and direct work between co-workers in real or near real-time.

Analytics and Reporting Includes historical & real-time dashboard visualizations, detailed & summary reporting and easy data extraction for data analysis.

Marketing Management Multi-channel campaign management and analytics, budget tracking, click-to-lead capabilities, and social property management, keyword mining, and analytics.

Activity and Workflow Management Text or code-based and visual workflow designers.

Telephony and Call Center Management Computer-telephony integration for bringing call info into the CRM suite. Advanced call recording, scripting, queuing, and Interactive Voice Response (IVR).

Customer Service Management Includes case and ticket management, automatic escalation rules, advanced resolution tools, multi-channel integration, and in-band response capabilities.

Lead Management Track and optimize prospective customers through lead generation, customer inquiry and capture, filtering, grading distribution, and contact/lead nurturing.

Account and Contact Management Customizable records with customer demographic information, account history, and billing information.

Mobile Ability to support multiple devices, OSes and platforms using mobile optimized, HTML-based web access and/or native applications.

Sales Management Lead gen, pipeline management, team & geography-based assignment. Compensation & contract management. Ability to pull customer data from the social cloud.

Quote Contract and Proposal Includes web portals, quoting capabilities, order tracking and fulfillment, and rapid deployment templates for e-commerce sites.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Also Featured in...

Email Marketing

Marketing Automation - B2C

Marketing Automation - B2B

Marketing Platforms - Midmarket

Constant Contact Reviews

Jake s.

Fantastic product

Likeliness to Recommend

Pros

Kennedy o.

Fantastic product

Likeliness to Recommend

Pros

Capable, budget automation platform.

Likeliness to Recommend

Pros

Cons

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Feature Ratings

Collaboration

Analytics and Reporting

Marketing Management

Activity and Workflow Management

Telephony and Call Center Management

Customer Service Management

Lead Management

Account and Contact Management

Mobile

Sales Management

Quote Contract and Proposal

Vendor Capability Ratings

Ease of Implementation

Ease of Data Integration

Ease of IT Administration

Usability and Intuitiveness

Availability and Quality of Training

Product Strategy and Rate of Improvement

Quality of Features

Ease of Customization

Business Value Created

Breadth of Features

Vendor Support