Constant Contact Logo Award Winner Product Badge
Constant Contact Logo Award Winner Product Badge
Constant Contact, Inc.

Constant Contact

Composite Score
8.6 /10
CX Score
8.8 /10

What is Constant Contact?

Constant Contact is a digital marketing platform that makes email marketing easy. With Constant Contact, you can create effective email marketing and other online marketing campaigns to meet your business goals. From email to social marketing, time-saving automations to standout customer support, we help your business grab the attention — and revenue — it deserves.

Company Details

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Awards & Recognition

Constant Contact won the following awards in the Marketing Automation - B2C category

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Constant Contact Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Constant Contact.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

88 Likeliness to Recommend

97 Plan to Renew

1
Since last award

85 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+89 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Constant Contact?

2% Negative
9% Neutral
89% Positive

Pros

  • Respectful
  • Trustworthy
  • Fair
  • Security Protects

Feature Ratings

Average 84

Email Marketing Automation

87

Customer Journey Modelling

86

Marketing Project Management

86

Marketing Analytics

84

Mobile Marketing Management

83

Marketing Asset Management

83

Multivariant Testing

82

Social Media Marketing Management

79

SMS Marketing

77

Marketing Master Data Management

76

Vendor Capability Ratings

Average 82

Ease of Implementation

84

Business Value Created

84

Quality of Features

82

Breadth of Features

82

Usability and Intuitiveness

82

Vendor Support

82

Ease of Data Integration

82

Product Strategy and Rate of Improvement

81

Availability and Quality of Training

81

Ease of Customization

80

Ease of IT Administration

80

Constant Contact Reviews

Carine O.

  • Role: Sales Marketing
  • Industry: Telecommunications
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Mar 2024

Create Engaging Campaigns with Constant Contact

Likeliness to Recommend

9 /10

What differentiates Constant Contact from other similar products?

Constant Contact's email marketing platform offers the tools to create captivating campaigns that resonate with your audience. Constant Contact enables you to create engaging email campaigns that drive engagement and conversions, whether you're promoting a special event or a limited-time offer. You can create visually stunning emails that align with your brand's aesthetic without the need for extensive design skills or coding knowledge.

What is your favorite aspect of this product?

Constant Contact offers a comprehensive suite of tools designed specifically for event marketing. The platform also allows you to create dynamic sign-up forms, manage attendee lists, and track event registrations, providing a seamless experience for both organizers and attendees. Constant Contact integrates with popular social media platforms, allowing you to easily share updates and engage with your audience across multiple channels.

What do you dislike most about this product?

Although Constant Contact offers strong email marketing capabilities, its reporting and analytics features could be improved. Advanced segmentation options and customizable reporting dashboards can help users gain deeper insights into campaign performance and subscriber behavior.

What recommendations would you give to someone considering this product?

Leverage the power of Constant Contact to effectively market your event, increase participation, and create stronger connections with your target market. The platform has a user-friendly interface, an extensive template library, and powerful automation tools. It is an invaluable asset for streamlining the campaign creation process and delivering engaging experiences to your audience.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Emma B.

  • Role: Sales Marketing
  • Industry: Telecommunications
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Mar 2024

Using Email to Increase Engagement and Conversion

Likeliness to Recommend

9 /10

What differentiates Constant Contact from other similar products?

I design email campaigns through Constant Contact that highlight curated products, new content, and timely deals for subscribers. Segmentation ensures that past customers receive optimal messaging promotions, and education for prospective customers should be delivered at the top of the funnel. Integrated templates make customization intuitive for non-tech marketers.

What is your favorite aspect of this product?

Auto-responders disseminate these communications at scheduled intervals, freeing up time for other tasks. Subscribers receive a steady stream of relevant information directly to their inbox. Reminders support ongoing engagement between site visits.

What do you dislike most about this product?

Implementing a regular email cadence has notably increased conversions. Newsletters successfully reengage lapsed customers and convert prospects with repeated, personalized exposure over time. Our subscribers anticipate our messages, resulting in consistently high open and click rates.

What recommendations would you give to someone considering this product?

As a marketing strategist, your goal is to drive traffic and sales. Constant Contact is an integral tool for distributing engaging newsletters that move customers along their purchase journey. Analyzing specific headlines, images, or calls-to-action that perform best across sends would allow for an even sharper strategy. Constant Contact is a must-have for any serious online retailer looking to build relationships through targeted, recurring branded communications.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Yazunari T.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Jan 2024

Constant Contac has been an extraordinary program

Likeliness to Recommend

10 /10

What differentiates Constant Contact from other similar products?

One of the positive aspects that this program has is its very good interface that allows all types of users to be able to use and manipulate each of its functions without having a long experience with this type of program, making the experience and objective of Getting better results in digital marketing via email is very pleasant, Constant Contact has been a program that has changed for a better way of working thanks to the high number of templates and skills it has to offer us each time it is put to the test. , this program has been an important advantage in my e-commerce.

What is your favorite aspect of this product?

There are many reasons why I like to work hand in hand with this program, since I feel very comfortable and agile working hand in hand with this program, one of the characteristics that has caught my attention the most has been its ability to provide me with a personalization of each of my projects on the web as high as possible, which allows me to connect much more with my contacts in my email and with each of the future and potential clients for my company, I like Constant Contact for the ease with which it drives my company's marketing automatically and safely.

What do you dislike most about this product?

Unfortunately this program does not have a free version where we can take a look and test some of the functions in a limited way, this has affected the recommendation of this program since it is mandatory that other users have to pay the high prices and plans offered by the program. program to determine if it is to your liking and meets expectations, in my case the most negative thing has been how expensive each of these plans are, the very high rates compared to other programs.

What recommendations would you give to someone considering this product?

There have been many occasions that I have recommended this program, since it is completely worth having it, its functions and integration are easy to manipulate in a very short time and the results are clearly in disagreement with the aspirations and objectives of its users, Constant Contact can make the experience in the space of digital marketing and e-commerce strategies completely positive for the growth of all types of companies.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

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