
What is Contentful?
Contentful is the intelligent composable content platform that empowers brands to deliver impactful experiences at scale. It’s the modern way to manage content: Control all content from a single hub. Publish to any channel. Integrate hundreds of tools with our industry-leading app framework. Contentful’s visually engaging interfaces are tailored for every contributor — making all tools intuitive and simple for developers, editors, marketers, and writers to play an integral role in shaping and delivering compelling experiences together.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
87 Likeliness to Recommend
96 Plan to Renew
1
Since last award
90 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+94 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Contentful?
Pros
- Efficient Service
- Effective Service
- Saves Time
- Respectful
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Content Storage
Content Optimization
Content Analytics
Content Creation
Content Curation / Library Controls
Editorial Calendar
Multi-Channel Distribution
DAM (Digital asset management) Integration
Personalization/Audience Targeting
Vendor Capability Ratings
Ease of Data Integration
Business Value Created
Ease of Implementation
Quality of Features
Product Strategy and Rate of Improvement
Vendor Support
Usability and Intuitiveness
Ease of Customization
Availability and Quality of Training
Breadth of Features
Ease of IT Administration
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Contentful Reviews

Kennedy J.
- Role: Information Technology
- Industry: Other
- Involvement: End User of Application
Submitted Feb 2022
A simple way of managing content online
Likeliness to Recommend
What differentiates Contentful from other similar products?
I enjoy maintaining and personalizing content the most. It's also a benefit if the groups can work together on a certain project. For newcomers, the program provides a highly user-friendly strategy. I was fortunate to become acquainted with Contentful with very little guidance.
What is your favorite aspect of this product?
The advantage I discovered when utilizing Contentful has been the ease with which it allows me to handle any commerce website with massive amounts of content. This content has a huge influence on our company, and this forum allows us to communicate with our customers.
What do you dislike most about this product?
The most difficult duty here is relocating the ecosystems. It is difficult to connect software's with software frameworks. You must keep the platform's server up and running.
What recommendations would you give to someone considering this product?
I recommend utilizing it if they manage a large commerce business. The system's ease of use plus content management capabilities are outstanding.
Pros
- Helps Innovate
- Efficient Service
- Effective Service
- Respectful
Please tell us why you think this review should be flagged.
Lui I.
- Role: Sales Marketing
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Jan 2022
Great product, but a bit too technical.
Likeliness to Recommend
What differentiates Contentful from other similar products?
The interface is user-friendly.
What is your favorite aspect of this product?
The integrations it offers.
What do you dislike most about this product?
Sometimes it gets too technical.
What recommendations would you give to someone considering this product?
It is a more professional tool compared to other vendors.
Pros
- Helps Innovate
- Continually Improving Product
- Performance Enhancing
- Enables Productivity
Please tell us why you think this review should be flagged.

Omar S.
- Role: Information Technology
- Industry: Other
- Involvement: IT Development, Integration, and Administration
Submitted Nov 2021
Extremely powerful and very flexible
Likeliness to Recommend
What differentiates Contentful from other similar products?
Very developer friendly as well as user friendly. As a headless CMS (Content Management System) it offers the flexibility we needed to structure our content exactly how we wanted to while still leaving us free to develop our front-end free of any limitations.
What is your favorite aspect of this product?
The flexibility that it provides and the support we've received from proof-of-concept and all the way through the integration process.
What do you dislike most about this product?
The pricing model is heavily tied to the number of records/entries. This was the only strike against Contentful during our procurement process but we still went with them because their offering was so strong.
What recommendations would you give to someone considering this product?
Do a proof-of-concept if you have the resources to do so.
Pros
- Helps Innovate
- Continually Improving Product
- Enables Productivity
- Trustworthy
Please tell us why you think this review should be flagged.
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