
What is Contentful?
Contentful is the intelligent composable content platform that empowers brands to deliver impactful experiences at scale. It’s the modern way to manage content: Control all content from a single hub. Publish to any channel. Integrate hundreds of tools with our industry-leading app framework. Contentful’s visually engaging interfaces are tailored for every contributor — making all tools intuitive and simple for developers, editors, marketers, and writers to play an integral role in shaping and delivering compelling experiences together.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
87 Likeliness to Recommend
96 Plan to Renew
1
Since last award
90 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+94 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Contentful?
Pros
- Efficient Service
- Effective Service
- Saves Time
- Respectful
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Content Storage
Content Optimization
Content Analytics
Content Creation
Content Curation / Library Controls
Editorial Calendar
Multi-Channel Distribution
DAM (Digital asset management) Integration
Personalization/Audience Targeting
Vendor Capability Ratings
Ease of Data Integration
Business Value Created
Ease of Implementation
Quality of Features
Product Strategy and Rate of Improvement
Vendor Support
Usability and Intuitiveness
Ease of Customization
Availability and Quality of Training
Breadth of Features
Ease of IT Administration
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Contentful Reviews

Juan Sebastián D.
- Role: Information Technology
- Industry: Technology
- Involvement: IT Development, Integration, and Administration
Submitted Mar 2021
Easy to integrate, great UX! Needs some innovation
Likeliness to Recommend
What differentiates Contentful from other similar products?
Reliable, easy to integrate. Great for MVP and delivers content fast. It works very well with live applications.
What is your favorite aspect of this product?
The best aspect is a unique UX.
What do you dislike most about this product?
Sometimes the pricing according to the tier use.
What recommendations would you give to someone considering this product?
Try it, you won't regret. Once you get to know it you'll love it.
Pros
- Helps Innovate
- Reliable
- Efficient Service
- Saves Time
Cons
- Slower Product Innovation
Please tell us why you think this review should be flagged.
Kasey K.
- Role: Operations
- Industry: Communications
- Involvement: Initial Implementation
Submitted Mar 2021
Highly effective and reliable program!
Likeliness to Recommend
What differentiates Contentful from other similar products?
The ability to personalize and contour all of your features really sets this program a part from all of its competitors.
What is your favorite aspect of this product?
The support is great with this program. There is always someone available 24/7 to help answer any questions or concerns. That is important to me when choosing a program. Yes
What do you dislike most about this product?
I have no issues to report about this product. It has been great for me!
What recommendations would you give to someone considering this product?
If you are looking for a customizable program for your marketing team, this is a great option!
Pros
- Helps Innovate
- Continually Improving Product
- Performance Enhancing
- Trustworthy
Please tell us why you think this review should be flagged.

Ted C.
- Role: Sales Marketing
- Industry: Biotechnology
- Involvement: Initial Implementation
Submitted Mar 2021
Great Value For Money - True Flexibility
Likeliness to Recommend
What differentiates Contentful from other similar products?
It's microservice based architecture allows for extremely powerful customization, flexibility, and omni channel experiences.
What is your favorite aspect of this product?
The omni channel capabilities it supports
What do you dislike most about this product?
The flexibility can cause issues if they are not considered during implementation. Learning curve for content editors familiar with traditional CMS's face a steep learning curve.
What recommendations would you give to someone considering this product?
Make sure you invest in relevant skills / knowledge, or find a quality partner to support your implementation & goals.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Enables Productivity
Please tell us why you think this review should be flagged.
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