Contentful Customer Reviews 2025 | Digital Experience

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Contentful

Composite Score

8.0 /10

CX Score

8.1 /10

18 Reviews Write a Review

Claim Software

What is Contentful?

Contentful is the intelligent composable content platform that empowers brands to deliver impactful experiences at scale. It’s the modern way to manage content: Control all content from a single hub. Publish to any channel. Integrate hundreds of tools with our industry-leading app framework. Contentful’s visually engaging interfaces are tailored for every contributor — making all tools intuitive and simple for developers, editors, marketers, and writers to play an integral role in shaping and delivering compelling experiences together.

Company Details

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Contentful Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Contentful.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

90 Likeliness to Recommend

1
Since last award

100 Plan to Renew

87 Satisfaction of Cost Relative to Value

3
Since last award

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+88 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Contentful?

0% Negative

11% Neutral

89% Positive

Pros

Security Protects
Helps Innovate
Enables Productivity
Efficient Service

Feature Ratings

Average 84

Social Media Integration

Translation Facilitation

Web Publishing Capabilities

Multi Channel Support

Content Workflow Management

Content Repository

Digital Asset Management

Standard Templates

Analytics and Reporting

Management Interface

Content Security

Vendor Capability Ratings

Average 82

Business Value Created

Ease of Implementation

Ease of Data Integration

Ease of Customization

Breadth of Features

Quality of Features

Usability and Intuitiveness

Vendor Support

Product Strategy and Rate of Improvement

Availability and Quality of Training

Ease of IT Administration

Also Featured in...

Content Marketing

Score 8.3

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Contentful Reviews

Daniel P.

Role: C-Level
Industry: Technology
Involvement: IT Leader or Manager

Validated Review

Verified Reviewer

Submitted Dec 2023

Easy to use and implement

Likeliness to Recommend

10 /10

What differentiates Contentful from other similar products?

Its versatility when creating components and its easy customization, also the translation system is very effective.

What is your favorite aspect of this product?

Component monitoring for better visualization and modification

What do you dislike most about this product?

Format incompatibility in many parts of the software

What recommendations would you give to someone considering this product?

A huge advantage is that you have all the content centralized and available for different outlets.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Nikhil A.

Role: Information Technology
Industry: Healthcare
Involvement: IT Leader or Manager

Validated Review

Verified Reviewer

Submitted Jul 2025

Robust API Boosts Next.js Efficiency

Likeliness to Recommend

8 /10

What differentiates Contentful from other similar products?

It really stands out with its API-first, headless CMS architecture, enabling seamless content delivery across multiple channels. Unlike traditional CMS platforms, it offers unmatched flexibility with customizable content models, robust GraphQL/REST APIs, and real-time collaboration, simplifying omnichannel content management for developers and marketers.

What is your favorite aspect of this product?

My favorite aspect of Contentful is its intuitive GraphQL API, which simplifies content querying and integration for developers. Its modular content models empower seamless omnichannel delivery, making it easy to build dynamic apps like i-Communify, streamlining development and boosting productivity.

What do you dislike most about this product?

Contentful’s API-first, headless CMS architecture outshines traditional platforms with flexible content modeling, robust GraphQL/REST APIs, and real-time collaboration. It enables scalable, omnichannel content delivery, unlike rigid CMS solutions, simplifying integrations for developers building modern apps.

What recommendations would you give to someone considering this product?

Ora=ganization would ahve to invest in developer training for Contentful’s API setup to ease onboarding. Use its GraphQL API for efficient content integration in React Native apps. Leverage modular content models for scalability. Test integrations early to ensure smooth omnichannel delivery for dynamic projects.

Pros

Helps Innovate
Trustworthy
Unique Features
Effective Service

Deeksha S.

Role: Consultant
Industry: Media
Involvement: IT Development, Integration, and Administration

Validated Review

Verified Reviewer

Submitted Jun 2025

Contentful is a great software for ease of use

Likeliness to Recommend

9 /10

What differentiates Contentful from other similar products?

its ease of use, scalability and API-first approach

What is your favorite aspect of this product?

Contentful's ease of use, scalability and ease of publishing content is great

What do you dislike most about this product?

The free plan needs to improve the features it offers

What recommendations would you give to someone considering this product?

the software is good and a must-try for people who are into content publishing

Pros

Reliable
Efficient Service
Effective Service
Caring

Contentful

What is Contentful?

Company Details

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Awards & Recognition

Contentful Ratings

90 Likeliness to Recommend

1 Since last award

100 Plan to Renew

87 Satisfaction of Cost Relative to Value

3 Since last award

Emotional Footprint Overview

+88 Net Emotional Footprint

How much do users love Contentful?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Social Media Integration The solution provides support for social property and content creation management, as well as social media analytics.

Translation Facilitation Certain WCM tools offer workflow capability to facilitate language translation. This feature is appropriate primarily for multinational entities.

Web Publishing Capabilities The ability to build and upload websites, update the associated webpages, and post content online.

Multi Channel Support Integration with email, telephone, and live chat, and with self-service and social media.

Content Workflow Management The ability to enable editorial or authorship workflows on content within the platform.

Content Repository Database of content with an associated set of data management, ability to search, and access methods allowing application-independent access to the content.

Digital Asset Management Controls non-text assets such as images and video clips; includes advanced DAM functionality for product marketing.

Standard Templates The solution provides the ability to use standard pre-made website designs, which help to simplify the process of building web presence.

Analytics and Reporting Includes historical & real-time dashboard visualizations, detailed & summary reporting and easy data extraction for data analysis.

Management Interface Advanced management interface functionality for enterprises that perform frequent refreshes of their site, perhaps through a syndication or publication process.

Content Security The ability to integrate existing security protocols and technologies, SSO, and Role-based permissions. Support for content filtering integration

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Also Featured in...

Content Marketing

Contentful Reviews

Daniel P.

Easy to use and implement

Likeliness to Recommend

Pros

Nikhil A.

Robust API Boosts Next.js Efficiency

Likeliness to Recommend

Pros

Deeksha S.

Contentful is a great software for ease of use

Likeliness to Recommend

Pros

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Feature Ratings

Social Media Integration

Translation Facilitation

Web Publishing Capabilities

Multi Channel Support

Content Workflow Management

Content Repository

Digital Asset Management

Standard Templates

Analytics and Reporting

Management Interface

Content Security

Vendor Capability Ratings

Business Value Created

Ease of Implementation

Ease of Data Integration

Ease of Customization

Breadth of Features

Quality of Features

Usability and Intuitiveness

Vendor Support

Product Strategy and Rate of Improvement

Availability and Quality of Training

Ease of IT Administration