Demandbase One Logo
Demandbase One Logo
Demandbase

Demandbase One

Composite Score
6.8 /10
CX Score
6.6 /10
Category
Demandbase One
6.8 /10

What is Demandbase One?

Demandbase One is an account-based GTM command center, powering your entire revenue stack. The AI-driven engine unifies first and third-party data, streamlines cross-channel execution, and connects the tools in your stack with the same data, insights, and workflows to accelerate your revenue.

Company Details


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Awards & Recognition

Demandbase One won the following awards in the Account-Based Marketing category

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Demandbase One Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Demandbase One.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

81 Likeliness to Recommend

85 Plan to Renew

76 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+72 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Demandbase One?

4% Negative
18% Neutral
78% Positive

Pros

  • Respectful
  • Reliable
  • Acts with Integrity
  • Transparent

Cons

  • Under Delivered

Feature Ratings

Average 82

Account-Based Advertising

92

Team Alerts

86

Unified Sales and Marketing Funnel

85

Multichannel Campaign Management

83

Personalization/Audience Targeting

82

Account Analytics & Measurement

78

Artificial Intelligence / Machine Learning

77

Customer Journey Modelling

76

Vendor Capability Ratings

Average 79

Breadth of Features

85

Usability and Intuitiveness

83

Availability and Quality of Training

82

Business Value Created

81

Quality of Features

81

Ease of Implementation

80

Product Strategy and Rate of Improvement

80

Vendor Support

77

Ease of Customization

76

Ease of Data Integration

74

Ease of IT Administration

73

Demandbase One Reviews

Jen S.

  • Role: Sales Marketing
  • Industry: Food and Beverage
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Sep 2023

Clear view into the open opportunities

Likeliness to Recommend

10 /10

What differentiates Demandbase One from other similar products?

It does a good job of ranking accounts by criteria and we can dynamically customize ads to speak to our prospects by name.

What is your favorite aspect of this product?

I love how we can filter by account owner to see which accounts have a higher propensity to buy.

What do you dislike most about this product?

It is not possible to copy the prospect's name for easy search on LinkedIn.

What recommendations would you give to someone considering this product?

See which of your accounts are interacting with you the most and which might be low hanging fruit for you to further nurture.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Glenn C.

  • Role: Operations
  • Industry: Technology
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Jun 2023

Product Works Well but can be built for cheaper

Likeliness to Recommend

7 /10

What differentiates Demandbase One from other similar products?

The automated buckets of where the accounts stand that are relevant to the most realistic buyers

What is your favorite aspect of this product?

Simple UI, not over complicated

What do you dislike most about this product?

There are certain scoring methods that they have never explained in greater detail and I believe some of them are made up.

What recommendations would you give to someone considering this product?

Use ZoomInfo and create your own account scoring methods

Pros

  • Security Protects
  • Reliable
  • Efficient Service
  • Effective Service

Cons

  • Inhibits Innovation
  • Slower Product Innovation
  • Less Inspiring

Matthew F.

  • Role: Sales Marketing
  • Industry: Construction
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Mar 2024

Demandbase One is a fantastic program.

Likeliness to Recommend

6 /10

What differentiates Demandbase One from other similar products?

Not much configuration is required to link and integrate this platform with our Salesforce software, which allows for a speedy implementation, setting it apart from other programs. Simplified dashboard that allows me to easily access the sales intelligence platform's necessary tools.

What is your favorite aspect of this product?

The model builder's ease of use in predicting potential patterns and scoring them according to the model's objectives has made me very delighted. The workflow is simple to implement, and it offers a lot of options for selecting accounts that meet all the criteria.

What do you dislike most about this product?

It is still necessary to manually search for certain corporate facts since they are not available through InsideView. We are pleased with the experience overall.

What recommendations would you give to someone considering this product?

Being the greatest tool for managing and evaluating the buyer intent account, I suggest Demandbase One. We can see the user's intent and the page they are interested in from this data.

Pros

  • Reliable
  • Unique Features
  • Efficient Service
  • Effective Service