Dotdigital Logo
Dotdigital Logo
Dotdigital Group PLC

Dotdigital

Composite Score
7.4 /10
CX Score
7.3 /10
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Category
Dotdigital
7.4 /10

What is Dotdigital?

From email marketing to full omnichannel marketing orchestration, dotdigital transforms your customer insight into personalized marketing campaigns. The dotdigital platform is an omnichannel marketing solution for B2C, B2B, and NFP marketers in the Americas. Import data, build segments and triggers, and create relevant marketing campaigns that engage your customers on their favorite channels.

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Awards & Recognition

Dotdigital won the following awards in the Marketing Automation - B2C category

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Dotdigital Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Dotdigital.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

91 Likeliness to Recommend

87 Plan to Renew

2
Since last award

81 Satisfaction of Cost Relative to Value

1
Since last award


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+79 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Dotdigital?

0% Negative
18% Neutral
82% Positive

Pros

  • Reliable
  • Respectful
  • Inspires Innovation
  • Performance Enhancing

Cons

  • Under Delivered

Feature Ratings

Average 79

SMS Marketing

87

Multivariant Testing

83

Email Marketing Automation

82

Mobile Marketing Management

81

Customer Journey Modelling

80

Marketing Analytics

79

Marketing Asset Management

76

Marketing Project Management

75

Social Media Marketing Management

74

Marketing Master Data Management

74

Vendor Capability Ratings

Average 78

Ease of Implementation

84

Business Value Created

83

Usability and Intuitiveness

83

Availability and Quality of Training

82

Vendor Support

80

Ease of Data Integration

78

Ease of Customization

77

Quality of Features

74

Ease of IT Administration

74

Breadth of Features

73

Product Strategy and Rate of Improvement

69

Dotdigital Reviews

Tom T.

  • Role: Public Sector
  • Industry: Healthcare
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted May 2022

Helps us reach our members effectively

Likeliness to Recommend

9 /10

What differentiates Dotdigital from other similar products?

The customisation of the campaigns is far better than Mailchimp in my opinion.

What is your favorite aspect of this product?

Ease of access to information e.g. analytics, unsubscribers, previous campaigns

What do you dislike most about this product?

The image manager should allow you to search and drag images into your campaign - you can search but then have to manually refind it which can be tricky when we use dotdigital for so many different newsletters, campaigns surveys etc meaning there are many files

What recommendations would you give to someone considering this product?

It really allows you to create a distinct, branded campaign and the stats are really useful e.g. the link hotspots

Pros

  • Enables Productivity
  • Trustworthy
  • Efficient Service
  • Caring

Charlotte C.

  • Role: Sales Marketing
  • Industry: Retail
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted May 2022

Easy to use, gives professional results

Likeliness to Recommend

8 /10

What differentiates Dotdigital from other similar products?

Ease of use, functionality, intuitive platform

What is your favorite aspect of this product?

Drag and drop features

What do you dislike most about this product?

Uploading and use of images is a bit slow

What recommendations would you give to someone considering this product?

Save updates as you go, dontraining before first use

Pros

  • Performance Enhancing
  • Helps Innovate
  • Reliable
  • Enables Productivity

Cons

  • Security Frustrates

Emily W.

  • Role: Sales Marketing
  • Industry: Retail
  • Involvement: Vendor Selection and Purchasing
Validated Review
Verified Reviewer

Submitted Apr 2022

Great product, but interface feels clunky at times

Likeliness to Recommend

10 /10

What differentiates Dotdigital from other similar products?

I have not used any other similar products before.

What is your favorite aspect of this product?

The widespread features.

What do you dislike most about this product?

The interface isn't the smoothest looking.

What recommendations would you give to someone considering this product?

Definitely go for it!

Pros

  • Continually Improving Product
  • Helps Innovate
  • Respectful
  • Includes Product Enhancements

Cons

  • Vendor's Interest First
  • Less Generous
  • Under Delivered

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